Political Public Relations
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Political Public Relations
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Author : Jesper Stromback
language : en
Publisher: Routledge
Release Date : 2011-05-18
Political Public Relations written by Jesper Stromback and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-18 with Business & Economics categories.
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Political Public Relations
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Author : Jesper Stromback
language : en
Publisher: Routledge
Release Date : 2019-07-30
Political Public Relations written by Jesper Stromback and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-30 with Business & Economics categories.
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
Understanding Political Public Relations Techniques
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Author : Albina Gayoso
language : en
Publisher:
Release Date : 2023
Understanding Political Public Relations Techniques written by Albina Gayoso and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
This book focuses on Political Public Relations (PPR) Techniques of both Russian and US Leaderships. It does so by analysing leadership (presidential or otherwise) inaugural addresses from the two countries between 1980 to 2018, using triangulation analysis of verbal, non-verbal language, and emotions of speakers. Given that the Russian perception of Political Public Relations, known as Political Technologies (PT) in Russia, is unique and often misunderstood or misinterpreted in Western scholarship, the book acts as a bridge between these two fields of studies. With that in mind, the study of Political Technologies is explained and applied in a wider sense than is offered by other disciplines, specifically in more meaningful ways than suggested in communications discipline in the West. In doing so, the book not only offers a deep dive into theory, but also provides a unique methodology aiming at extracting and analysing PPR or PT techniques. This triangulation method allows us to investigate a combined effect of audio visual and verbal "effects" on the general public, and offers a way of interpreting such "effects". Readers would understand more about the research dynamic in PPR discipline, apply the triangulation methodology to expand this research, and more generally find out more about the evidence-based list of PPR techniques and their applications and interpretations. Dr Albina Gayoso is an expert in political PR and behavioural psychology. Her academic career started in Russia where she completed a Bachelors with Honours in International Relations. She has been actively involved in UN volunteering during her years as a student, and in 2014 she became a recipient of a University of Newcastle (Australia) International Postgraduate Research Scholarship and UON Research Scholarship. She then moved to Australia to pursue her PhD project in Political Communication, where her research explored the practice of Political Public Relations techniques and their components, with a particular focus on the use of verbal and nonverbal communication in inaugural addresses of Russian and U.S. presidents with a focus on the years from 1981 through to 2013. Currently, she is working as Senior Stakeholder Engagement Officer at NSW Government and teaching at UN research and training centre CIFAL Newcastle. .
Political Propaganda Advertising And Public Relations Emerging Research And Opportunities
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Author : Kavo?lu, Samet
language : en
Publisher: IGI Global
Release Date : 2019-10-25
Political Propaganda Advertising And Public Relations Emerging Research And Opportunities written by Kavo?lu, Samet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Communication Of Politics
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Author : Bruce I Newman
language : en
Publisher: Routledge
Release Date : 2016-05-06
Communication Of Politics written by Bruce I Newman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.
Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovative—and sometimes controversial—uses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makers—even candidates.
Organizational Public Relations
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Author : Christopher Spicer
language : en
Publisher: Routledge
Release Date : 2013-11-05
Organizational Public Relations written by Christopher Spicer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Business & Economics categories.
Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation of public relations programs and activities. It emphasizes the ways in which an organization's culture and decision making processes ultimately influence the success or failure of their public relations efforts. The research, case studies, and author's interpretations and suggestions explore the often confusing netherworld of organizational mindsets -- particularly as those world views affect the organization's relations with clients and other stakeholders. Understanding organizational politics is the way to understanding how and why decisions are made by the organization's dominant coalition. The primary goal of this text is to enhance our understanding of the ways in which organizations "work" -- the political process that accompanies organizational decision making. As an instrumental participant in the organizational political process, the public relations practitioner must posess knowledge and understanding of the organization's political process in order to succeed within that organization. Given the need for public relations practitioners to form coalitions, negotiate consensus, and advocate organizational interests, the political system metaphor is most approriate for understanding the relationship between organizational power and organizational public relations. This book, then, "steps back" from a focus solely on the design of public relations programs, and instead examines how the impetus for those programs emerges within the organization as a result of organizational politics in action. Its special features include: * practitioner responses at the end of each chapter providing commentary on the usefulness of the ideas presented; * sidebars from popular sources illustrating theories; * new case studies; * merging of management and organizational theory and research with communication theory and research; * a focus on external stakeholders from both an advocacy and a collaborative frame resulting in the creation of a "collaborative advocacy" framework for external communication; and * an extended examination of ethical considerations pertaining to organizational decision making and communication.
Professional Public Relations And Political Power
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Author : Stanley Kelley
language : en
Publisher: Johns Hopkins University Press
Release Date : 1956
Professional Public Relations And Political Power written by Stanley Kelley and has been published by Johns Hopkins University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with Business & Economics categories.
Government Public Relations
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Author : Mordecai Lee
language : en
Publisher: CRC Press
Release Date : 2007-12-17
Government Public Relations written by Mordecai Lee and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-17 with Political Science categories.
Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t
The Practice Of Government Public Relations
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Author : Mordecai Lee
language : en
Publisher: Routledge
Release Date : 2017-09-25
The Practice Of Government Public Relations written by Mordecai Lee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Political Science categories.
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
An Introduction To Political Communication
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Author : Brian McNair
language : en
Publisher: Psychology Press
Release Date : 2003
An Introduction To Political Communication written by Brian McNair and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Communication in politics categories.
In the third edition of this title, the author offers a broad critical preface to the relationship between politics, the media and democracy in the UK and other contemporary societies.