Political Communication In American Campaigns


Political Communication In American Campaigns
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Political Communication In American Campaigns


Political Communication In American Campaigns
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Author : Joseph S. Tuman
language : en
Publisher: SAGE
Release Date : 2008

Political Communication In American Campaigns written by Joseph S. Tuman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.


""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""



Politics And Communication In America


Politics And Communication In America
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Author : Robert E. Denton, Jr.
language : en
Publisher: Waveland Press
Release Date : 2007-11-12

Politics And Communication In America written by Robert E. Denton, Jr. and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-12 with Language Arts & Disciplines categories.


Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied concepts drawn from firsthand sources and classic historical works, plus extensive use of contemporary examples, enrich understanding. Written in an engaging, accessible style that is geared to an undergraduate audience, the text ignites readers awareness that the essence of politics is talk or human interaction. Such interaction is formal and informal, verbal and nonverbal, public and privatebut always persuasive in nature, causing audiences to interpret, to evaluate, and to act.



Ground Wars


Ground Wars
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Author : Rasmus Kleis Nielsen
language : en
Publisher: Princeton University Press
Release Date : 2012-02-05

Ground Wars written by Rasmus Kleis Nielsen and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-05 with Business & Economics categories.


Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.



Political Communication In American Campaigns


Political Communication In American Campaigns
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Author : Joseph S. Tuman
language : en
Publisher: SAGE Publications
Release Date : 2007-10-19

Political Communication In American Campaigns written by Joseph S. Tuman and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-19 with Language Arts & Disciplines categories.


In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and reach voters.. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory; (2) the rhetorical dimensions of campaign debates; and (3) candidate/campaign interaction with mass media. Key Features Allows readers to deconstruct and understand how and why speeches affect voters: Offers methods for understanding how political speeches are constructed and targeted, as well as how to apply these methodologies to a variety of campaign oratories. Provides a comprehensive and entertaining explanation of the history of campaign debates in the United States: A historical description of the evolution of political campaign helps situate modern debates within the context of specific mass media strategies and tactics employed by campaigns. Reflects how changes in mass media have now influenced how campaigns communicate messages to voters: Explores the relationship between campaigns and mass media, with an emphasis on paid and free media, and addresses the contemporary intersection of campaign Web sites and blogs with campaign main messages, fundraising, manipulating news coverage and creating ads. Offers an insider's view of how campaigns work—and how news media coverage of campaigns works: The book is written with additional insights from the author's experiences as a political consultant and as a political analyst for news media. Presents contemporary examples that all readers will understand: Real-life case studies of debates from both state and national elections; all forms of campaign oratories; and mass mediated campaigns. Intended Audience This text is designed for advanced courses dealing with such topics as political communication, media & politics, presidential rhetoric, and persuasion, as found in departments of communication, media studies, and political science.



Political Campaign Communication


Political Campaign Communication
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Author : Judith S. Trent
language : en
Publisher: Rowman & Littlefield
Release Date : 2008

Political Campaign Communication written by Judith S. Trent and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Political Science categories.


Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.



Political Campaign Communication


Political Campaign Communication
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Author : Larry Powell
language : en
Publisher: Routledge
Release Date : 2015-08-07

Political Campaign Communication written by Larry Powell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-07 with Language Arts & Disciplines categories.


Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant. This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.



Political Campaign Communication


Political Campaign Communication
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Author : Robert E. Denton, Jr.
language : en
Publisher: Rowman & Littlefield
Release Date : 2017-06-14

Political Campaign Communication written by Robert E. Denton, Jr. and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-14 with Language Arts & Disciplines categories.


This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.



Political Communication In America


Political Communication In America
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Author : Robert E. Denton Jr.
language : en
Publisher: Praeger
Release Date : 1998-11-30

Political Communication In America written by Robert E. Denton Jr. and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-30 with Business & Economics categories.


Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics. A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and unofficial Washington. This edition also reflects updated sources and recent examples. Students and scholars in the fields of communication, political science, political sociology, and contemporary American political history will find this text invaluable.



Mediating The Vote


Mediating The Vote
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Author : Michael Pfau
language : en
Publisher: Rowman & Littlefield
Release Date : 2007

Mediating The Vote written by Michael Pfau and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Political Science categories.


A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also--more broadly--their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms--newspapers, television news programs, the Internet, or films--had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and--ultimately--precise picture of how media affects democratic engagement.



Political Communication


Political Communication
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2013-10-18

Political Communication written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Language Arts & Disciplines categories.


In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.