Political Rhetoric Social Media And American Presidential Campaigns
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Political Rhetoric Social Media And American Presidential Campaigns
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Author : Janet Johnson
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-12-10
Political Rhetoric Social Media And American Presidential Campaigns written by Janet Johnson and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-10 with Language Arts & Disciplines categories.
Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.
Political Rhetoric Social Media And American Presidential Campaigns
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Author : Janet Johnson
language : en
Publisher: Lexington Books
Release Date : 2022-09-15
Political Rhetoric Social Media And American Presidential Campaigns written by Janet Johnson and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-15 with categories.
This book explores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.
Lessons From Trump S Political Communication
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Author : Marco Morini
language : en
Publisher: Springer Nature
Release Date : 2020-02-22
Lessons From Trump S Political Communication written by Marco Morini and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-22 with Political Science categories.
This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.
The 2016 American Presidential Campaign And The News
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Author : Jim A. Kuypers
language : en
Publisher: Lexington Books
Release Date : 2018-03-14
The 2016 American Presidential Campaign And The News written by Jim A. Kuypers and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-14 with Language Arts & Disciplines categories.
This book examines perhaps the most contentious election in modern US history—the 2016 United States presidential election. It is unique in its discussion of a wide range of issues affecting the news media coverage of the election, coming from an equally diverse range of intellectual perspectives including the rhetorical, social-scientific, communication studies, and media studies. With eleven chapters grounded in hard evidence and communication theory, The 2016 American Presidential Campaign and the News: Implications for American Democracy and the Republic examines significant topics such as fake news, media construction of Hillary Clinton’s and Donald Trump’s campaign personalities, media bias, visual meme depictions of the candidates, identity politics in the news, Trump’s Twitter use, entertainment news, and social media as news. These chapters individually and collectively provide a direct commentary on the implications of the 2016 campaign news coverage for the future of the American Republic and political communication in the media.
Controlling The Message
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Author : Victoria A. Farrar-Myers
language : en
Publisher: NYU Press
Release Date : 2015-03-27
Controlling The Message written by Victoria A. Farrar-Myers and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Political Science categories.
Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.
A Rhetoric Of Divisive Partisanship
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Author : Colleen Elizabeth Kelley
language : en
Publisher: Lexington Books
Release Date : 2018-02-19
A Rhetoric Of Divisive Partisanship written by Colleen Elizabeth Kelley and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-19 with Language Arts & Disciplines categories.
A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump examines the campaign speeches of Bernie Sanders and Donald Trump as they targeted members of the American public that were ideologically different but equally emotionally vulnerable. Each appealed to marginalized segments of the electorate, groups at opposite ends of the political spectrum, joined through a shared distrust and fear of politics instead of political or even party affiliation. Both Sanders and Trump polarized and reinforced their respective bases as “outsiders.” Both relied on anti-establishment arguments and discussions grounded in personal attacks against “enemies” during which they joined their target audiences as marginalized outsiders united through a desire to overthrow the status quo and re-claim America. The book expands on previous ideas about dialogue and political talk and asserts that rather than serving as a model of civic and civil discourse, the rhetoric of Sanders and Trump was reactionary and divisive, begun with different intentions and producing different results.
Unconventional Partisan And Polarizing Rhetoric
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Author : Jeanine E. Kraybill
language : en
Publisher: Lexington Books
Release Date : 2017-11-14
Unconventional Partisan And Polarizing Rhetoric written by Jeanine E. Kraybill and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-14 with Political Science categories.
The rhetoric and political communication of the 2016 Presidential Election was arguably unconventional, partisan, and polarizing—becoming a defining characteristic of the tone and feel of the campaign. In this volume we examine how rhetoric and various political communication strategies influenced and shaped the contours of the election and ultimately its outcome. Witnessing the most diverse electorate in U.S. political history, we look at how voters were primed for an anti-establishment/outsider candidate and how various rhetorical and communication appeals were used to strategically engage different groups of voters and at times, leave out or even scapegoat others. We also analyze how rhetoric and political communication shaped the debate on key issues such as climate change, immigration, national security, gender, and representation. In an age where having a social media presence is an essential campaign tool, we examine how Twitter was used by candidates and its impact on the electorate and news coverage. Overall, we demonstrate that political rhetoric and communication is impactful, bearing electoral consequences and the potential for policy outcomes, giving the reader much to consider as we approach the next midterm and general election.
Political Communication In American Campaigns
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Author : Joseph S. Tuman
language : en
Publisher: SAGE
Release Date : 2008
Political Communication In American Campaigns written by Joseph S. Tuman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.
""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""
The Presidency And Social Media
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Author : Dan Schill
language : en
Publisher: Routledge
Release Date : 2017-12-22
The Presidency And Social Media written by Dan Schill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-22 with Political Science categories.
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.
President Donald Trump And His Political Discourse
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Author : Michele Lockhart
language : en
Publisher: Routledge
Release Date : 2018-09-21
President Donald Trump And His Political Discourse written by Michele Lockhart and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-21 with Language Arts & Disciplines categories.
President Donald Trump and His Political Discourse brings together a diverse collection of perspectives on President Trump’s Twitter rhetoric. Truly unique in its in-depth exploration, the volume demonstrates the ways in which international and U.S. relations, media and "fake news," and marginalized groups, among other things, have been the subject of President Trump’s tweets. It also features qualitative–quantitative analyses, evaluating tweet patterns, broader language shifts, and the psychology of President Trump’s Twitter voice. The purpose of this collection is not only to analyze the language used but also to consider the ramifications of the various messages on both individual and global levels, for which Trump is both celebrated and criticized. Interdisciplinary in approach, this collection is a useful resource for students in political rhetoric and communication, international relations, linguistics, journalism, leadership studies, and more.