Pop Brands
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Pop Brands
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Author : Nicholas Carah
language : en
Publisher: Peter Lang
Release Date : 2010
Pop Brands written by Nicholas Carah and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Branding (Marketing) categories.
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
Soda Goes Pop
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Author : Joanna Love
language : en
Publisher: University of Michigan Press
Release Date : 2019-07-22
Soda Goes Pop written by Joanna Love and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-22 with Music categories.
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Pop Up Brands
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Author : Marco Casanova
language : en
Publisher:
Release Date : 2019-03-21
Pop Up Brands written by Marco Casanova and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-21 with categories.
Does your brand deserve a bright future? Find out why BRANDED ECOSYSTEM ENGINEERING BEE(R) is the answer for today's high-speed, short-attention-span culture and how it enables you to develop a Branding 4.0 Strategy for your brand.
The Business Of Fashion
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Author : Leslie Davis Burns
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2020-02-06
The Business Of Fashion written by Leslie Davis Burns and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-06 with Business & Economics categories.
“No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary
Research Handbook On Brand Co Creation
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Author : Markovic, Stefan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-03-10
Research Handbook On Brand Co Creation written by Markovic, Stefan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-10 with Business & Economics categories.
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
Fashion Branding And Communication
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Author : Byoungho Jin
language : en
Publisher: Springer
Release Date : 2017-04-26
Fashion Branding And Communication written by Byoungho Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-26 with Business & Economics categories.
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Brands And Their Companies
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Author :
language : en
Publisher:
Release Date : 2003
Brands And Their Companies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Brand name products categories.
The Road To Luxury
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Author : Ashok Som
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-28
The Road To Luxury written by Ashok Som and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
Building Brand Equity And Consumer Trust Through Radical Transparency Practices
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Author : Veselinova, Elena
language : en
Publisher: IGI Global
Release Date : 2017-07-13
Building Brand Equity And Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Business & Economics categories.
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Sexual And Reproductive Health At A Glance
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Author : Catriona Melville
language : en
Publisher: John Wiley & Sons
Release Date : 2015-09-17
Sexual And Reproductive Health At A Glance written by Catriona Melville and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-17 with Health & Fitness categories.
Sexual and Reproductive Health at a Glance provides ahighly-illustrated, visual introduction to all aspects of sexualand reproductive health, from basic clinical examination skills tothe management of acute Sexually Transmitted Infections (STIs) andunplanned pregnancy. Covering topics which are often difficult to access as anundergraduate or junior doctor, Sexual and Reproductive Healthat a Glance focuses on the fundamental principles in deliveringeffective contraception and sexual health care. It featureshigh-yield information on the essential clinical topics covered inthe Community Sexual and Reproductive Health (CSRH)curriculum. Presented in the familiar, easy-to-use, at a Glance format,Sexual and Reproductive Health at a Glance: • Provides a quick revision of basic anatomy,physiology and clinical skills • Offers balanced coverage of both male and female GUpathology, STIs and contraception • Includes material on practical gynaecologicalprocedures performed in the out-patient setting • Presents a holistic approach to issues dealt with inthis specialty • Takes a global perspective by addressing SRH issues indifferent cultures and resource-limited settings • Includes a companion website atwww.ataglanceseries.com/sexualhealth featuring a selection of casescenarios and interactive flashcards for self-test This brand new title will provide an invaluable resource formedical and healthcare students, junior doctors, SRH trainees andbusy clinicians working in other specialties.