Popular Ethnography And Public Consumption
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Popular Ethnography And Public Consumption
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Author : Amy J. Staples
language : en
Publisher:
Release Date : 2005
Popular Ethnography And Public Consumption written by Amy J. Staples and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Ethnographic films categories.
Globalising Everyday Consumption In India
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Author : Bhaswati Bhattacharya
language : en
Publisher: Routledge
Release Date : 2021-07-21
Globalising Everyday Consumption In India written by Bhaswati Bhattacharya and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-21 with Social Science categories.
This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national histories of marketing, regulatory bodies, public and domestic practices, this interdisciplinary volume charts the emergence of Indian consumer society and discusses commodity consumption as a main feature of Indian modernity. Nationalist discourse was shaped by moral struggles over consumption patterns that became a hallmark of middle-class identity. But a number of chapters demonstrate how a wide range of social strata were targeted as markets for everyday commodities associated with global lifestyles early on. A section of the book illustrates how a new group of professionals engaged in advertising trying to create a market shaped tastes and discourses and how campaigns provided a range of consumers with guidance on ‘modern lifestyles’. Chapters discussing advertisements for consumables like coffee and cooking oil, show these to be part of new public cultures. The ethnographic chapters focus on contemporary practices and consumption as a main marker of class, caste and community. Throughout the book consumption is shown to determine communal identities, but some chapters also highlight how it reshapes intimate relationships. The chapters explore the middle-class family, microcredit schemes, and metropolitan youth cultures as sites in which consumer citizenship is realised. The book will be of interest to readers from a range of disciplines, including anthropology, history, geography, sociology, South Asian studies, and visual cultures.
Interpreting Audiences
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Author : Shaun Moores
language : en
Publisher:
Release Date : 1993
Interpreting Audiences written by Shaun Moores and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Using Ethnographic Data
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Author : Jean J. Schensul
language : en
Publisher: Rowman Altamira
Release Date : 1999
Using Ethnographic Data written by Jean J. Schensul and has been published by Rowman Altamira this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Social Science categories.
Volume 7 of the series The Ethnographer's Toolkit, which takes researchers and fieldworkers through the multiple, complex steps of doing ethnographic research. Case studies, checklists, key points to remember and references are all included.
Ethnography For Marketers
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Author : Hy Mariampolski
language : en
Publisher: SAGE
Release Date : 2006
Ethnography For Marketers written by Hy Mariampolski and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.
Doing Public Ethnography
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Author : Phillip Vannini
language : en
Publisher: Routledge
Release Date : 2018-07-18
Doing Public Ethnography written by Phillip Vannini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-18 with Social Science categories.
Ethnography and qualitative research methodology in general have witnessed a staggering proliferation of styles and genres over the last three decades. Modes and channels of communication have similarly expanded and diversified. Now ethnographers have the opportunity to disseminate their work not only through traditional writing but also through aural, visual, performative, hypertext, and many diverse and creative multimodal documentation strategies. Yet, many ethnographers still feel insufficiently proficient with these new literacies and opportunities for knowledge mobilization, and they therefore still limit themselves to traditional modes of communication in spite of their desire for innovation. As university-based, community-driven and politically mandated agendas for broader knowledge transfer keep increasing worldwide, the demand for public scholarship continues to grow. Arguing for the need to disseminate innovative ethnographic knowledge more widely and more effectively, this book outlines practical strategies and tools for sharing ethnographic and qualitative research through widely accessible media such as magazines, trade books, blogs, newspapers, video, radio, and social media. Drawing from practical experiences and hands-on lessons, Doing Public Ethnography provides social scientists across all disciplines with concrete tactics for mobilizing knowledge beyond the academic realm.
Speaking Of Ethnography
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Author : Michael Agar
language : en
Publisher: SAGE
Release Date : 1986
Speaking Of Ethnography written by Michael Agar and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Social Science categories.
In this eloquently written volume Michael Agar expands the premise set forth in his very popular work The Professional Stranger. Speaking of Ethnography challenges the assumption that conventional scientific procedures are appropriate for the study of human affairs. Agar's work is informed by a hermeneutic and phenomenological tradition, in which he questions the researcher's own taken-for-granted procedures.
Material Cultures
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Author : Daniel Miller
language : en
Publisher: Routledge
Release Date : 1998
Material Cultures written by Daniel Miller and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
A collection of essays which present a balanced survey between theoretical discussions on the one hand and case-study research on the other. This volume is an ethnographic study of material cultures.
Comprehending Drug Use
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Author : J. Bryan Page
language : en
Publisher: Rutgers University Press
Release Date : 2010
Comprehending Drug Use written by J. Bryan Page and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Psychology categories.
This book examines drug ethnography--methodology that involves access to the hidden world of drug users, the social spaces they frequent, and the larger structural forces that help construct their worlds. It explores the intersections of drug ethnography with globalization, criminalization, public health (including the HIV/AIDS epidemic, hepatitis, and other diseases), and gender, and also provide a guide to the methods and career paths of ethnographers.
Inside Family Viewing Routledge Revivals
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Author : James Lull
language : en
Publisher: Routledge
Release Date : 2014-04-23
Inside Family Viewing Routledge Revivals written by James Lull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-23 with Social Science categories.
First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.