Positionierung Von Destinationen Eine Untersuchung Des Weltweiten Wettbewerbs In Der Tourismusbranche
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Positionierung Von Destinationen Eine Untersuchung Des Weltweiten Wettbewerbs In Der Tourismusbranche
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Author : Tamara Mayerhofer
language : de
Publisher: Igel Verlag RWS
Release Date : 2014-08
Positionierung Von Destinationen Eine Untersuchung Des Weltweiten Wettbewerbs In Der Tourismusbranche written by Tamara Mayerhofer and has been published by Igel Verlag RWS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08 with Business & Economics categories.
Der weltweite Wettbewerb in der Tourismusbranche nimmt kontinuierlich zu. Die Erschließung neuer Reiseländer bzw. die Erweiterung der bereisbaren Regionen, innovative Informations- und Kommunikationstechnologien, erfahrenere Konsumenten und alternative Reiseprodukte führen zu einer verstärkten Konkurrenzsituation. In der Betriebswirtschaftslehre wird die Wichtigkeit einer Strategie bzw. eines strategischen Marketings immer wieder herausgehoben; eine eindeutige Positionierung am Markt ist dabei ein sehr wichtiges Instrument (Hooley et al., 2004). Positionierungsstrategien ermöglichen nicht nur Unternehmen und Organisationen, sondern auch Destinationen, ein erfolgreiches agieren auf nationaler wie auch auf internationaler Ebene. Durch ein effektives Destinationsmanagement können die Stärken der einzelnen Unternehmungen in und um die Orte/Regionen zusammengefasst werden, um diese dann als Destination durch starke Positionierungsstrategien vermarkten zu können (Althof, 1996; Bieger, 2002; Dettmer, 1999; Fyall 2005; Freyer, 2009). Es gibt noch nicht viele bzw. ausgereifte Verfahren, um die Wettbewerbsfähigkeit von Destinationen anhand von Positionierungsmodellen darzustellen. Durch die Analyse der relevanten Literatur und der Durchführung einer empirischen Studie sollen hilfreiche Erkenntnisse für die betroffenen Stakeholdergruppen der jeweiligen Destination aufgezeigt werden, damit diese trotz homogener Marktstruktur und intensiver Konkurrenzsituation eine effektive (Re-)Positionierungsstrategie verfolgen können, um einen nachhaltigen Wettbewerbsvorteil zu erzielen. Dies könnte in Zukunft Destinationen mit ähnlicher Homogenität der Ressourcen die Positionierungsfindung erleichtern bzw. eine effektive Repositionierungsstrategie aufzeigen.
Tourismus In Afrika
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Author : Rainer Hartmann
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-04-06
Tourismus In Afrika written by Rainer Hartmann and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-06 with Business & Economics categories.
Der globale Tourismus ist einer der am stärksten wachsenden Wirtschaftsbereiche. Immer mehr Orte und Regionen treten in diesen Markt ein, um davon möglichst rasch zu profitieren. Vor allem wenig entwickelte Länder in Afrika sehen im Tourismus eine gute Chance, Wirtschaftswachstum zu generieren oder dieses zu unterstützen. Häufig bleibt jedoch in der Wachstumsphase des Tourismus eine langfristige Ausrichtung unter den Gesichtspunkten der nachhaltigen Entwicklung unberücksichtigt. Es gilt das Motto „je mehr Touristen und Deviseneinnahmen desto besser". Erst viel später – oder zu spät – werden die Risiken und Folgen einer ungezügelten touristischen Entwicklung erkannt. Im Rahmen dieses Buches sollen daher die Chancen und Risiken der Tourismusentwicklung in Afrika anhand von übergreifenden Betrachtungen, strategischen Ansätzen und fokussierten Fallstudien dargelegt werden. Der Herausgeber fokussiert dabei die Länder südlich der Sahara. Das Ziel ist es, sowohl gute Beispiele als auch kritische Entwicklungen und Herausforderungen des Tourismus in Afrika aufzuzeigen, daraus etwas zu lernen und schließlich einen Beitrag für die nachhaltige Entwicklung des Tourismus auf einem insgesamt aufstrebenden Kontinent zu leisten.
The St Gallen Model For Destination Management
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Author : Pietro Beritelli
language : en
Publisher:
Release Date : 2015
The St Gallen Model For Destination Management written by Pietro Beritelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The St.Gallen Model for Destination Management® (abbr. SGDM) provides a market-driven, realistic, and forward-looking perspective on the development of tourist destinations. The model enables decision-makers to identify strategic visitor flows (SVF) based on a six step procedure. These jointly managed flows allow transcending past boundaries and determine the competitiveness of destinations. Understanding tourist demand is at the core of the SGDM. Strategic visitor flows (SVF) are the basic unit of analysis and planning of the new approach. These flows capture present and future tourists' variable behavior and motives in destination space. The depiction of flows in space enables decision-makers to understand and develop the variety of tourist demand as well as to break free of existing preconceptions. In addition, the approach helps identifying central influencers of demand- and supply networks. Thus, the SGDM enables actors to establish a sound basis to increase destination competitiveness - in coordination and yet with focus.
Tourists In Historic Towns
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Author : Aylin Orbasli
language : en
Publisher: Taylor & Francis
Release Date : 2002-09-11
Tourists In Historic Towns written by Aylin Orbasli and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Architecture categories.
Examines the relationship of culture, heritage, conservation and tourism development in historic towns and urban centres, debating the impacts of tourism and the role tourism plays in conservation and urban continuity.
Slum Tourism
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Author : Fabian Frenzel
language : en
Publisher: Routledge
Release Date : 2012-06-14
Slum Tourism written by Fabian Frenzel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-14 with Business & Economics categories.
Slum tourism is a globalizing trend and a controversial form of tourism. Impoverished urban areas have always enticed the popular imagination, considered to be places of ‘otherness’, ‘moral decay’, ‘deviant liberty’ or ‘authenticity’. ‘Slumming’ has a long tradition in the Global North, for example in Victorian London when the upper classes toured the East End. What is new, however, is its development dynamics and its rapidly spreading popularity across the globe. Township tourism and favela tourism have currently reached mass tourism characteristics in South Africa and in Rio de Janeiro, Brazil. In other countries of the Global South, slum tourism now also occurs and providers see huge growth potential. While the morally controversial practice of slum tourism has raised much attention and opinionated debates in the media for several years, academic research has only recently started addressing it as a global phenomenon. This edition provides the first systematic overview of the field and the diverse issues connected to slum tourism. This multidisciplinary collection is unique both in its conceptual and empirical breadth. Its chapters indicate that ‘global slumming’ is not merely a controversial and challenging topic in itself, but also offers an apt lens through which to discuss core concepts in critical tourism studies in a global perspective, in particular: ‘poverty’, ‘power’ and ‘ethics’. Building on research by prolific researchers from ten different countries, the book provides a comprehensive and unique insight in the current empirical, practical and theoretical knowledge on the subject. It takes a thorough and critical review of issues associated with slum tourism, asking why slums are visited, whether they should be visited, how they are represented, who is benefiting from it and in what way. It offers new insights to tourism's role in poverty alleviation and urban regeneration, power relations in contact zones and tourism's cultural and political implications. Drawing on research from four continents and seven different countries, and from multidisciplinary perspectives, this ground-breaking volume will be valuable reading for students, researchers and academics interested in this contemporary form of tourism.
Visions For Global Tourism Industry
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Author : Murat Kasimoglu
language : en
Publisher: BoD – Books on Demand
Release Date : 2012-04-18
Visions For Global Tourism Industry written by Murat Kasimoglu and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-18 with Business & Economics categories.
We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to compete in the global tourism market. In the classical literature of business the main purpose is to make a profit. However, if purpose only focus on the profit it will not to be easy for them to achieve. Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.
Codesign For Public Interest Services
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Author : Daniela Selloni
language : en
Publisher: Springer
Release Date : 2017-03-20
Codesign For Public Interest Services written by Daniela Selloni and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with Social Science categories.
This books focuses on co-design, and more specifically, on the various forms co-design might take to tackle the most pressing societal challenges, introducing public-interest services as the main application field. To do so, it presents an extensive study conducted within a particular community of residents in Milan: this is a social innovation story integrated into the discipline of service design, which simultaneously deepens the related concepts of co-design, co-production and co-management of services. Drawing upon this experience and further studies, the book presents the idea of a collaborative infrastructure and its related infrastructuring process in ten steps, in order to explore the issues of incubation and replication of services and to extensively investigate the creation of those experimental spaces in which citizen participation is fostered and innovation in the public realm is pursued. Lastly, the book develops other lines of reflection on co-design seen, for example, as a form of cultural activism, as an instrument for building citizenship, and as a key competence for the public administration and thus as a public service itself. The idea of co-design as a way to regenerate the practices of democracy is a recurring theme throughout the book: co-design is a process that seeks to change the state of things and it is intentionally presented as a long and complex path in which the role of designer is not only that of a facilitator, but also that of a cultural operator who contributes with ideas and visions, hopefully fostering a real cultural change.
Slow Tourism
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Author : Simone Fullagar
language : en
Publisher: Channel View Publications
Release Date : 2012
Slow Tourism written by Simone Fullagar and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This book examines the emerging phenomenon of slow tourism, addressing growing consumer concerns with quality leisure time, environmental and cultural sustainability, as well as the embodied experience of place. Drawing on a range of international case studies, the book explores how slow tourism encapsulates a range of lifestyle practices, mobilities and ethics.
Tourism And Everyday Life In The Contemporary City
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Author : Thomas Frisch
language : en
Publisher: Routledge
Release Date : 2019-03-04
Tourism And Everyday Life In The Contemporary City written by Thomas Frisch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Social Science categories.
This book explores the phenomena of the urban everyday and new urban tourism. It provides a systematic framework and draws on a mix of theoretical and empirical work to look at the increasing intermingling of ‘tourists’ and ‘residents’. Tourism and urban everyday life are deeply connected in a mutually constitutive way. Tourism has become a key momentum of urban development and affects cities beyond its economic dimension. Urban everyday life itself can turn into a matter of tourist interest for people searching for experiences off the beaten track. Even living in a city as a resident involves moments, activities and practices which could be labelled as ‘touristic’. These observations demonstrate some of the various layers in which urban tourism and everyday city life are intertwined. This book gathers multiple interdisciplinary approaches, a diversity of topics and methodological variety to examine this complex relationship. It presents a systematic framework for the dynamic research field of new urban tourism along three dimensions: the extraordinary mundane, encounters and contact zones, and urban co-production. This book will be of interest to students and researchers across fields such as Tourism and Mobility Studies, Urban Studies, Leisure Studies, Tourism Geography, and Tourism Sociology.
Handbook On Tourism Destination Branding
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Author :
language : en
Publisher: World Tourism Organization (Unwto)
Release Date : 2009
Handbook On Tourism Destination Branding written by and has been published by World Tourism Organization (Unwto) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.