Power Of Habit Forming Products How To Create Engaging And Addictive Product Experiences
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Power Of Habit Forming Products How To Create Engaging And Addictive Product Experiences
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Author : DR. PRIYAVRAT SANYAL
language : en
Publisher: Book Rivers
Release Date : 2023-02-20
Power Of Habit Forming Products How To Create Engaging And Addictive Product Experiences written by DR. PRIYAVRAT SANYAL and has been published by Book Rivers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-20 with Antiques & Collectibles categories.
Hooked
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Author : Nir Eyal
language : en
Publisher: Penguin
Release Date : 2014-11-04
Hooked written by Nir Eyal and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-04 with Business & Economics categories.
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Hooked
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Author : Atina Amrahs
language : en
Publisher: Mds0
Release Date : 2023-07-30
Hooked written by Atina Amrahs and has been published by Mds0 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-30 with categories.
"Hooked: How to Build Habit-Forming Products" is a comprehensive guide that explores the psychology, neuroscience, and design principles behind creating habit-forming products. The book delves into the four-step Hook Model, consisting of Trigger, Action, Variable Reward, and Investment, that drives user engagement and builds lasting habits. Through real-world case studies and success stories, the book provides practical strategies for product designers and entrepreneurs to create addictive experiences that resonate with users. Ethical considerations are also addressed, emphasizing the responsibility of designing products that prioritize user well-being and transparency. With a focus on user-centric design, data-driven insights, and the power of emotions, this book empowers readers to design products that enrich users' lives and drive positive behavioral change. It also encourages a mindful approach to habit-forming product design, leveraging technology for positive impact and fostering healthy relationships with digital products. Beyond initial engagement, the book explores the concept of habitual engagement--creating a lasting relationship with users that goes beyond a one-time experience. By building habit ecosystems that integrate the product into users' daily lives and complementary experiences, product designers enhance the product's relevance and importance. It provides valuable insights, actionable strategies, and ethical considerations to guide readers in creating products that resonate deeply with users, enrich their lives, and drive positive behavioral change. With a focus on user-centric design, data-driven insights, and the power of emotions, this book equips readers with the tools to build habit-forming products that leave a lasting mark on the world.
Hooked
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Author :
language : en
Publisher:
Release Date : 2014
Hooked written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What is the psychology behind building the services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal has constructed a framework for understanding and designing habit-forming products. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive daily engagement. Nir Eyal Founder, NirAndFar.com.
Nir Eyal On Creating Habit Forming Products
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Author :
language : en
Publisher:
Release Date : 2017
Nir Eyal On Creating Habit Forming Products written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Hooked author Nir Eyal shares his approach to creating habit-forming products. Learn a four-step model for creating products and experiences that keep customers coming back for more.
Designing Such Products That Keep Users Hooked
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Author : Amrahs Hseham
language : en
Publisher: Mahesh Dutt Sharma
Release Date : 2024-01-27
Designing Such Products That Keep Users Hooked written by Amrahs Hseham and has been published by Mahesh Dutt Sharma this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-27 with Business & Economics categories.
At the heart of the book is an examination of the "hook model," a framework that systematically guides designers in creating products that establish and reinforce user habits. It begins with the Trigger phase, exploring how external and internal triggers prompt user action, sparking engagement. Whether through external cues or internal motivations, understanding triggers is fundamental to the creation of products that consistently capture user attention. Moving on to the Action phase, the book explores the steps users take to interact with the product, emphasizing the role of simplicity and user-friendly design. By dissecting the elements that drive user behavior, the book provides actionable insights for designers aiming to create seamless and intuitive interactions that encourage repeated use.
Addictive Consumption
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Author : Gerda Reith
language : en
Publisher: Routledge
Release Date : 2018-09-03
Addictive Consumption written by Gerda Reith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Social Science categories.
In this engaging new book, Gerda Reith explores key theoretical concepts in the sociology of consumption. Drawing on the ideas of Foucault, Marx and Bataille, amongst others, she investigates the ways that understandings of ‘the problems of consumption’ change over time, and asks what these changes can tell us about their wider social and political contexts. Through this, she uses ideas about both consumption and addiction to explore issues around identity and desire, excess and control and reason and disorder. She also assesses how our concept of 'normal' consumption has grown out of efforts to regulate behaviour historically considered as disruptive or deviant, and how in the contemporary world the 'dark side' of consumption has been medicalised in terms of addiction, pathology and irrationality. By drawing on case studies of drugs, food and gambling, the volume demonstrates the ways in which modern practices of consumption are rooted in historical processes and embedded in geopolitical structures of power. It not only asks how modern consumer culture came to be in the form it is today, but also questions what its various manifestations can tell us about wider issues in capitalist modernity. Addictive Consumption offers a compelling new perspective on the origins, development and problems of consumption in modern society. The volume’s interdisciplinary profile will appeal to scholars and students in sociology, psychology, history, philosophy and anthropology.
Hooked How To Build Habit Forming Products
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Author : Nir Eyal
language : en
Publisher:
Release Date : 2022-12-15
Hooked How To Build Habit Forming Products written by Nir Eyal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-15 with categories.
The Hooked workshop is designed to give you practical insights and actionable steps for building products people love and use regularly. This workshop teaches the model for customer habit formation being used by some of the world's most successful companies.There are two main elements to the Hooked Online Workshop: the online resources and the workbook. The exercises help to reinforce the material covered in each section of the Hooked Online Workshop and encourage you to apply the model to your own product or service.
Atomic Habits
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Author : James Clear
language : en
Publisher: Penguin
Release Date : 2018-10-16
Atomic Habits written by James Clear and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with Business & Economics categories.
The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
Webs Of Influence
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Author : Nathalie Nahai
language : en
Publisher: Pearson UK
Release Date : 2012-12-14
Webs Of Influence written by Nathalie Nahai and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.