Power Up Product Management
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Power Up Product Management
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Author : Allison J. Taylor
language : en
Publisher: CRC Press
Release Date : 2025-05-30
Power Up Product Management written by Allison J. Taylor and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-30 with Business & Economics categories.
Power Up Product Management: A Quick Start Guide delivers a compact guide with expert guidance, tools, and exercises that empower new product managers to excel in their first weeks in their new position. Learn what it takes to build and sell outstanding products, how to define product value to impact product success, and why real-world product managers have failed or succeeded in gaining market traction. The first in a series, this book helps anyone new to product go-to-market to quickly understand the overall product management function, including common product development methodologies, the criticality of "voice of customer," product stage definitions, and other PM essentials. The authors bring over 20 years of experience delivering software and hardware products globally for Fortune 500 companies and high-tech start-ups. Insights are delivered through real-life PM vignettes and to-the-point structured sections, making the quick start guide practical for both working PMs and new grads, or those considering a future PM or go-to-market career path. Executive leadership also benefits from the curated view into product management, which helps to develop a shared organizational-wide vision to guide improvements in people, process, and technology. The book fills a gap in the market as an essential job companion with a fresh combination of knowledge, fun, and hands-on exercises to rapidly upskill or cross-skill in one of the most in-demand job areas today.
Power Up
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Author : Magdalena Yesil
language : en
Publisher: Hachette UK
Release Date : 2017-10-31
Power Up written by Magdalena Yesil and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Business & Economics categories.
With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing. In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also to be prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as: · Owning career choices while managing risk · Getting credit for your work · Managing sexual dynamics · Recruiting allies in the movement toward a supportive workplace for everyone Pragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley -- and beyond.
Empowered
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Author : Marty Cagan
language : en
Publisher: John Wiley & Sons
Release Date : 2020-12-03
Empowered written by Marty Cagan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.” The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers: what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
Infoworld
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Author :
language : en
Publisher:
Release Date : 1991-02-04
Infoworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-02-04 with categories.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Infoworld
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Author :
language : en
Publisher:
Release Date : 1989-08-07
Infoworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-08-07 with categories.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Infoworld
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Author :
language : en
Publisher:
Release Date : 1991-02-25
Infoworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-02-25 with categories.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Routledge
Release Date : 2019-11-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Business & Economics categories.
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Software Product Management
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Author : Timo Wagenblatt
language : en
Publisher: Springer
Release Date : 2019-08-02
Software Product Management written by Timo Wagenblatt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-02 with Business & Economics categories.
This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success. The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity. The book helps product people to maximize their impact and effectiveness. Whether you’re a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and “business” tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success. The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity. The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.
Infoworld
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Author :
language : en
Publisher:
Release Date : 1992-06-29
Infoworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-06-29 with categories.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Infoworld
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Author :
language : en
Publisher:
Release Date : 1997-11-10
Infoworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11-10 with categories.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.