Pr 2 0 Sieben Thesen Zu Public Relations Im Mitmach Web
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Pr 2 0 Sieben Thesen Zu Public Relations Im Mitmach Web
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Author : Fabian Radix
language : de
Publisher: Diplomica Verlag
Release Date : 2011-04
Pr 2 0 Sieben Thesen Zu Public Relations Im Mitmach Web written by Fabian Radix and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04 with Business & Economics categories.
Wer heute aufmerksam die Nachrichtenlage verfolgt, stellt schnell fest, dass zahlreiche Reputationskrisen von Unternehmen ihren Ursprung im Web haben. "Heftige Reaktionen im Internet", so heißt es dann, hätten den Konzern zum Einlenken bewegt. "Kleine" Blogger bringen also "große" Konzerne dazu, auf die Durchsetzung ihres Markenrechts zu verzichten oder ihr Produktportfolio anzupassen. Wie kann es dazu kommen? Und welche Möglichkeiten bieten sich für die Unternehmenskommunikation, auf diese neuen Herausforderungen zu reagieren? Die aktuellen Entwicklungen legen die Vermutung nahe, das Internets hätten eine neue Ebene der Kommunikation geschaffen. Wo eine neue Welt der Kommunikation entsteht, entstehen auch neue Welten der Präsentation und der Selbstdarstellung. Müssen Public Relations im Web anders gehandhabt werden als bisher, gibt es also eine "PR 2.0"? Wo liegen die Chancen, wo die Risiken der für viele Unternehmen immer noch undurchsichtigen neuen Kommunikationsmethoden? Lohnt es sich, sein Unternehmen im Web zu präsentieren? Wo liegt der konkrete, der messbare Nutzen im Sinne einer Wertschöpfung? Gibt es Beispiele für den gelungenen Einstieg eines Unternehmens in die neuen Kommunikationsmöglichkeiten? Dieses Buch gibt einen Einblick in die "Black Box" des Web 2.0 aus der Sicht von Unternehmen. Dabei wird analysiert, ob ein grundsätzlicher Wandlungsprozess von Kommunikation stattfindet, der Auswirkungen auf die PR-Arbeit von Unternehmen hat. Weiterhin werden die Chancen und Risiken der neuen Kommunikationsmöglichkeiten diskutiert und die Frage nach der Notwendigkeit für Unternehmen beantwortet, die neuen Instrumente einzusetzen.
Die Pr Und Pressefibel
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Author : Norbert Schulz-Bruhdoel
language : de
Publisher: Frankfurter Allgemeine Buch
Release Date : 2014-06-18
Die Pr Und Pressefibel written by Norbert Schulz-Bruhdoel and has been published by Frankfurter Allgemeine Buch this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-18 with Business & Economics categories.
Wer Public Relations macht, braucht die Medien – dabei ist es völlig gleich, ob global tätige Unternehmen ihre Aktienkunden ansprechen oder Sozialverbände um Spenden werben. Wer in unserer pluralistischen Gesellschaft Interessen vertritt, wird ohne Presse, Funk, Fernsehen und die Neuen Medien nicht wahrgenommen. Doch hilft das Gießkannen- Prinzip da wenig. Nur eine zielgerichtete Medienarbeit führt zum dauerhaften Erfolg. "Die PR- und Pressefibel" geht daher neue Wege. Erstmals Folgen die Kapitel konsequent den Schritten zur Entwicklung einer Strategie und ihrer praktischen Umsetzung. Teil 1 setzt sich mit den Medien, dem Markt und den Machern auseinander. Der Leser erfährt, wie die ungeschriebenen und geschriebenen Gesetze funktionieren und welche Strategien praktikabel sind. Teil 2 beschreibt die Instrumente und Maßnahmen zur Durchsetzung der gewählten Strategie. Von der Pressemitteilung über das Verfassen verschiedener Textformen bis zum TV-Interview und dem Presse-Event wird nichts ausgelassen, was der Medien-Profi in der Tagesarbeit braucht. Teil 3 analysiert Möglichkeiten der Medienarbeit in Krisensituationen und erläutert die wichtigsten Instrumente zur Erfolgskontrolle. Ein Buch für den PR-Einsteiger, der sich von A bis Z durch die einzelnen Kapitel arbeiten sollte, ebenso wie für den Medien-Profi, der lediglich punktuell an detaillierten Informationen interessiert ist.
Vertriebsmanagement Von It L Sungen Ein Strategischer Ansatz F R Vertriebsleiter Gesch Ftsf Hrer Und Praktiker
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Author : Christian Liese
language : de
Publisher: Diplomica Verlag
Release Date : 2015-01-01
Vertriebsmanagement Von It L Sungen Ein Strategischer Ansatz F R Vertriebsleiter Gesch Ftsf Hrer Und Praktiker written by Christian Liese and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Business & Economics categories.
Das Buch wurde vor der Problemstellung verfasst, dass die Kunden im IT-Umfeld enorm hohe Anforderungen an den Vertrieb der Anbieter in diesem Umfeld stellen. Der Trend, produktbegleitende Dienstleistungen anzubieten, zwingt seit einigen Jahren viele IT-Anbieter dazu, komplexe IT-Lösungen in ihr Portfolio aufzunehmen. Doch die alleinige Portfolioerweiterung ist nicht ausreichend, um mit den häufig kundenindividuell entwickelten Lösungen profitabel zu sein. Oftmals mangelt es an einer strukturierten Herangehensweise an die richtigen Kunden mit Potenzial, oder aber an einer mangelhaften Strategie, diese Kunden optimal zu bearbeiten. Genau diese Zielsetzung hat dieses Werk verfolgt: Auch vor dem Hintergrund, dass bislang wenig Publikationen für Führungskräfte im IT-Lösungssegment veröffentlicht wurden, sollen Optimierungspotenziale aufgedeckt werden. Der Leser kann mittels spezifischer Checklisten seine eigene Vertriebsorganisation auf ihre Tauglichkeit / Reife überprüfen und die Eignung anhand eines Profils schnell erkennen. Insgesamt stellt dieses Buch ein ganzheitliches Konzept dar, das Optimierungspotenziale im Vertriebsmanagement aufzeigen kann. Durch den Neuigkeitsgrad und die gezielte Ansprache der Unternehmensführung kann das Konzept vielseitig verwendet werden.
Online Relations
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Author : Dominik Ruisinger
language : de
Publisher: Schäffer-Poeschel
Release Date : 2011-04-12
Online Relations written by Dominik Ruisinger and has been published by Schäffer-Poeschel this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-12 with Business & Economics categories.
Social Networks, Blogs und Google AdWords zählen mittlerweile zum Standard-Repertoire jedes PR-Verantwortlichen. Gleichzeitig gilt es die anderen Instrumente professioneller Online-PR, wie Websites oder E-Mail-Newsletter, nicht zu vernachlässigen. - Wie sehen die jüngsten Trends aus? - Welche Online-Instrumente sind sinnvoll? - Wie stimmt man diese optimal aufeinander ab?Der für die Neuauflage komplett überarbeitete Leitfaden erläutert die verschiedenen Werkzeuge und zeigt Chancen und Risiken der modernen Online-PR auf. Zuverlässige Entscheidungs- und Gestaltungshilfe.
Digital Collections
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Author : Suzanne Keene
language : en
Publisher: Routledge
Release Date : 2012-09-11
Digital Collections written by Suzanne Keene and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-11 with Antiques & Collectibles categories.
Suzanne Keene's pioneering book shows how museums and other cultural organizations fit into the new world of information and electronic communications and, most importantly, how they can take advantage of what it has to offer. By using new technology museums can build knowledge bases around information about collections. A collection object can be the central link for information about past and present, places, people and concepts, technologies, ways of working and evidence of the natural world. 'Digital Collections' explains how this vision can be realized. Sound, video and animations can be digitized and developed as a central resource that can be drawn on for many varied access routes: via the World Wide Web; CD ROMs; through on-gallery screens, and other future products still in development. These technological capabilities raise many compelling issues that need to be understood in order to successfully develop information collections. In this book Suzanne Keene reviews these issues clearly and comprehensively. Her accompanying Click-Through Guide provides the latest news and links to Internet information. Suzanne Keene is a senior manager of museum collections and information at the Science Museum, London. She led the UK LASSI project to select a collections information system for UK museums. This, with her experience in directing information technology and multimedia projects, means that she is accustomed to translating the highly technical concepts of information technology into high level issues for senior and strategic management.
Unleashing Web 2 0
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Author : Gottfried Vossen
language : en
Publisher: Elsevier
Release Date : 2010-07-28
Unleashing Web 2 0 written by Gottfried Vossen and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-28 with Computers categories.
The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them? If you need answers to these and related questions, you need Unleashing Web 2.0—a comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0. Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany. He is the European Editor-in-Chief of Elsevier’s Information Systems—An International Journal. Stephan Hagemann is a PhD. Student in Gottfried’s research group focused on Web technologies. Presents a complete view of Web 2.0 including services and technologies Discusses potential new products and services and the technology and programming ability needed to realize them Offers ‘how to’ basics presenting development frameworks and best practices Compares and contrasts Web 2.0 with the Semantic Web
International Direct Marketing
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-14
International Direct Marketing written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-14 with Business & Economics categories.
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Disaster Operations And Decision Making
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Author : Roger C. Huder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-22
Disaster Operations And Decision Making written by Roger C. Huder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-22 with Political Science categories.
The only book to combine emergency management principLEs with proven military concepts Good disaster plans do not guarantee a good response. Any disaster plan rarely survives the first rain bands of a hurricane or the first tremors of an earthquake. While developing plans is essential, there must be systems in place to adapt these plans to the ever-changing operational environment of a disaster. Currently there is no set of standard disaster response principles to guide a community. The National Incident Management System (NIMS) and the Incident Command System (ICS) provide the framework to implement operational decisions, but they were never designed as operational concepts. The military has developed just such concepts and many of them can be adapted for civilian use. Disaster Operations and Decision Making adapts those military concepts and combines them with disaster lessons learned to create a new opera-tional paradigm. Emphasizing team building, Emergency Operations Center operational systems, and situational awareness, the book details easily adopted methods. All of these methods are designed to be incorporated into the NIMS and ICS framework to enhance a community's response to any type of disaster. Disaster Operations and Decision Making is an essential resource for emergency managers, fire chiefs, law enforcement officers, homeland security professionals, public health officials, and anyone else involved or interested in crisis management.
Marketing To The Social Web
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-03
Marketing To The Social Web written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
Managing Innovation Design And Creativity
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Author : Bettina von Stamm
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-28
Managing Innovation Design And Creativity written by Bettina von Stamm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-28 with Business & Economics categories.
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.