Pr Beratung
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Pr Beratung
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Author : Ulrike Röttger
language : de
Publisher: Springer-Verlag
Release Date : 2009-11-23
Pr Beratung written by Ulrike Röttger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-23 with Political Science categories.
Systematisches Wissen über die Strukturen und Prozesse der PR-Beratung liegt aus der kommunikationswissenschaftlichen Forschung bislang nicht vor. Der Band setzt an dieser Wissenslücke an. Er umfasst unterschiedliche theoretische Erörterungen sowie erste Bausteine einer eigenen Theorie der PR-Beratung. Auf Basis empirischer Studien werden verschiedene Facetten der Beratungspraxis und der Beratungsbranche diskutiert: Erfolgskriterien von PR-Agenturen und Kunden werden ebenso beleuchtet wie das Wissensmanagement in PR-Agenturen, Typen von PR-Dienstleistern in der Politik, Genderaspekte in der PR-Beratung sowie die Rolle von Vertrauen in der Zusammenarbeit zwischen Beratern und Klienten.
Pr Beratung In Der Politik
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Author : Ulrike Röttger
language : de
Publisher: Springer-Verlag
Release Date : 2011-10-06
Pr Beratung In Der Politik written by Ulrike Röttger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-06 with Political Science categories.
Diese Studie untersucht erstmals den Markt für externe PR-Beratung auf Bundesebene in der Politik und klammert damit andere Formen wie die wissenschaftliche Politikberatung oder das Lobbying in diesem Bereich aus. PR-Berater und Klienten aus Ministerien und Parteien geben Auskunft über die jeweils erwarteten Beraterrollen, und es werden die Strukturen der Interaktion erläutert. Die Auswertungen verdeutlichen, dass es sich um einen sehr überschaubaren Markt handelt, bei dem den PR-Dienstleistern vor allem die Rolle einer verlängerten Werkbank zukommt. Dies geschieht einerseits, um personelle Defizite der teils schwach besetzten internen PR-Stellen auszugleichen und andererseits, um Know-how beispielsweise für Kampagnen beizusteuern. Die zentralen Beratungsfunktionen – Anregung von Reflexionsprozessen und Steigerung der eigenen Entscheidungsfähigkeit – werden nicht bzw. nur in geringem Ausmaß nachgefragt.
Berater Klienten Interaktion In Der Pr Beratung
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Author : Clarissa Schöller
language : de
Publisher: Springer-Verlag
Release Date : 2017-06-28
Berater Klienten Interaktion In Der Pr Beratung written by Clarissa Schöller and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-28 with Language Arts & Disciplines categories.
Clarissa Schöller betrachtet die PR-Beratung im Kontext der Kommunikator-Forschung sowie der Professionalisierungsdebatte des Berufsfeldes Public Relations. Dabei stellt sie die Interaktion zwischen PR-Beratern und ihren Klienten aus der Perspektive beratungstheoretischer Konzepte dar und fasst sie in einem Theoriebaustein-Modell zusammen. In einer quantitativen Befragung von PR-Beratern und Klienten vergleicht die Autorin die Sichtweisen der beiden Gruppen auf die Interaktions-Beziehung miteinander und misst Konstrukte wie Macht, Erfolgsverständnis und Kooperationsbereitschaft. Aus den Daten generiert sie Realtypen für Klienten und Berater, die einen Rückbezug auf die theoretische Fundierung im ersten Teil der Arbeit zulassen.
Public Relations
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Author : Olaf Hoffjann
language : de
Publisher: UTB
Release Date : 2015-09-16
Public Relations written by Olaf Hoffjann and has been published by UTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-16 with Language Arts & Disciplines categories.
Dieses Lehrbuch führt aus kommunikationswissenschaftlicher und organisationssoziologischer Perspektive in die wichtigsten Themen, Theorien und Fragen der Public Relations ein. Als theoretischer Rahmen und als roter Faden dienen hierbei die Systemtheorie und das »Zwiebel«-Modell. Sie verdeutlichen die Zusammenhänge zwischen den Einzelthemen und ermöglichen den Blick für das »große Ganze«, das die Arbeit der PR-Akteure prägt. Damit bietet das Lehrbuch sowohl Studierenden als auch an Wissenschaft interessierten Praktikern einen Einstieg in die und eine Orientierung in der PR-Forschung. Didaktische Elemente wie Lernziele, Definitionen, Visualisierungen und Literaturempfehlungen fördern das Verständnis.
Big Ideas In Public Relations Research And Practice
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Author : Finn Frandsen
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-10-03
Big Ideas In Public Relations Research And Practice written by Finn Frandsen and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Handbook Of Management Communication
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Author : François Cooren
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-08-23
Handbook Of Management Communication written by François Cooren and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-23 with Language Arts & Disciplines categories.
Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
Strategic Public Relations
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Author : Kim Harrison
language : en
Publisher: Palgrave
Release Date : 2011-01-19
Strategic Public Relations written by Kim Harrison and has been published by Palgrave this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career. Strategic Public Relations combines the author's extensive experience in the PR frontline with thousands of hours of international research to create an authoritative reference. It is written for people who wish to gain a better understanding of the application and benefits of a strategic approach to organisational communication and is based on current business and management practice. “The book Strategic Public Relations by Kim Harrison is one of the most comprehensive and useful public relations texts in the field. It covers in depth both the theoretical and practical dimensions of public relations and is a scholarly work of some standing. The book is well researched, provides a judicious selection of theoretical insights without being overwhelming and is brought to life by a good and varied portfolio of case studies. The book is appropriate for under-graduates, post-graduates and practitioners, and is eminently accessible and readable. Harrison skilfully combines academic rigour with relevance. This is a text of significance and will be influential as it becomes more widely read.” - Professor Anne Gregory, one of only two full PR Professors in the UK, former President of the UK’s Chartered Institute of PR, editor/author of 16 books and dozens of academic articles, consultant to the Prime Minister & Cabinet, several govt departments and commercial clients.
Crisis Communication
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Author : Finn Frandsen
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-08-24
Crisis Communication written by Finn Frandsen and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-24 with Language Arts & Disciplines categories.
Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This prize is awarded by The Danish Union of Journalists (Dansk Journalistforbund) and Kforum. http://mgmt.au.dk/nyheder/nyheder/news-item/artikel/finn-frandsen-and-winni-johansen-win-the-kom-pris-2019/ The aim of this handbook is to provide an up-to-date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent research. Like the other handbooks in the HOCS series, this handbook contains a general introduction, a chapter on the history of crisis communication research, a series of thematic chapters on crisis communication research at various levels, a chapter perspectives, a glossary of key terms, and lists of further reading for each chapter (with references to publications in English, German, and French). Overview Section I – Introducing the field General introduction A brief history of crisis management and crisis communication: From organizational practice to academic discipline Reframing the field: Public crisis management, political crisis management, and corporate crisis management Section II – Between text and context Image repair theory Situational crisis communication theory: Influences, provenance, evolution, and prospects Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management Discourse of renewal: Understanding the theory’s implications for the field of crisis communication Making sense of crisis sensemaking theory: Weick’s contributions to the study of crisis communication Arenas and voices in organizational crisis communication: How far have we come? Visual crisis communication Section III – Organizational level To minimize or mobilize? The trade-offs associated with the crisis communication process Internal crisis communication: On current and future research Whistleblowing in organizations Employee reactions to negative media coverage Crisis communication and organizational resilience Section IV – Interorganizational level Fixing the broken link: Communication strategies for supply chain crises Reputational interdependence and spillover: Exploring the contextual challenges of spillover crisis response Crisis management consulting: An emerging field of study Section V – Societal level Crisis and emergency risk communication: Past, present, and future Crisis communication in public organizations Communicating and managing crisis in the world of politics Crisis communication and the political scandal Crisis communication and social media: Short history of the evolution of social media in crisis communication Mass media and their symbiotic relationship with crisis Section VI – Intersocietal level Should CEOs of multinationals be spokespersons during an overseas product harm crisis? Intercultural and multicultural approaches to crisis communication Section VII – Critical approaches Ethics in crisis communication Section VIII – The future The future of organizational crises, crisis management and crisis communication For a detailed table of contents, please see here.
Routledge German Dictionary Of Business Commerce And Finance
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Author : Routledge (Firm)
language : en
Publisher: Psychology Press
Release Date : 1997
Routledge German Dictionary Of Business Commerce And Finance written by Routledge (Firm) and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This dictionary consists of some 50,000 terms and references and 4,000 abbreviations in both German and English. Over 40 subject areas are covered, including: - Accountancy - Banking - Computing - Economics - Finance - General Commerce - Human Resource Management - Import/Export - Industry - Insurance - Law - Management - Mathematics - Media - Patents - Politics - Property - Sales & Marketing - Stock Market - Taxation - Tourism - Welfare & Safety - and many more.
Theorien Der Public Relations
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Author : Ulrike Röttger
language : de
Publisher: Springer-Verlag
Release Date : 2008-11-13
Theorien Der Public Relations written by Ulrike Röttger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-13 with Language Arts & Disciplines categories.
Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz der aktuellen theoretischen Beiträge und der andauernden Kontroverse zwischen system- und handlungstheoretischen Ansätzen sollen zudem alternative theoretische Bezugsrahmen vorgestellt werden und neue Wege zu PR-Theorien aufgezeigt werden.