Practical Pr

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Practical Pr

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Author :
language : en
Publisher: Bookboon
Release Date :

Practical Pr written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Intercultural Public Relations

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Author : Lan Ni
language : en
Publisher: Routledge
Release Date : 2018-06-12

Intercultural Public Relations written by Lan Ni and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-12 with Language Arts & Disciplines categories.

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

Event Planning And Management

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Author : Ruth Dowson
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-09-03

Event Planning And Management written by Ruth Dowson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-03 with Business & Economics categories.

The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

A Practical Guide To Ethics In Public Relations

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Author : Regina Luttrell
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2018-02-08

A Practical Guide To Ethics In Public Relations written by Regina Luttrell and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-08 with Public relations categories.

Includes case studies involving Apple, Amtrak, Starbucks, the Department of Veteran Affairs, and Twitter.

Practical Physics

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Author : P. R. SASI KUMAR
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2011

Practical Physics written by P. R. SASI KUMAR and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Electricity categories.

In Science, experiments are as important as theory and, in subjects like Physics and Chemistry, experiments form a significant part. This compact book on Practical Physics gives all the experiments required by undergraduate students of Physics. They are chosen as per the latest university syllabi. Divided into six chapters, the book contains a large number of experiments from general Physics, properties of matter, mechanics, heat, sound, optics, magnetism and electricity. The experiments are discussed in relation to the principles involved, the apparatus used, procedures required as well as observation and result. Tables and graphs are given wherever necessary. Undergraduate students of Physics should find this book extremely useful as an adjunct text for their study.

Ethical Practice Of Social Media In Public Relations

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Author : Marcia W. DiStaso
language : en
Publisher: Routledge
Release Date : 2014-06-27

Ethical Practice Of Social Media In Public Relations written by Marcia W. DiStaso and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Language Arts & Disciplines categories.

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Big Ideas In Public Relations Research And Practice

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Author : Finn Frandsen
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-10-03

Big Ideas In Public Relations Research And Practice written by Finn Frandsen and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.

Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

Crisis Communication

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Author : Peter F Anthonissen
language : en
Publisher:
Release Date : 2009-01-01

Crisis Communication written by Peter F Anthonissen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with categories.

Public Relations Writing Worktext

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Author : Joseph M. Zappala
language : en
Publisher: Routledge
Release Date : 2010-04-02

Public Relations Writing Worktext written by Joseph M. Zappala and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-02 with Business & Economics categories.

Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Key Concepts In Public Relations

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Author :
language : en
Publisher: SAGE
Release Date : 2009-03-18

Key Concepts In Public Relations written by and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-18 with Business & Economics categories.

Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way for students to tackle primary texts Grounds students in both practice and theory Takes it further with recommended reading