Pragmatica Della Comunicazione Turistica
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Pragmatica Della Comunicazione Turistica
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Author : Donella Antelmi
language : it
Publisher:
Release Date : 2009
Pragmatica Della Comunicazione Turistica written by Donella Antelmi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
La Comunicazione Turistica
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Author : Marc Boyer
language : it
Publisher: Armando Editore
Release Date : 1999
La Comunicazione Turistica written by Marc Boyer and has been published by Armando Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Social Science categories.
Language For Special Purposes
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Author : Felix Mayer
language : en
Publisher: Gunter Narr Verlag
Release Date : 2001
Language For Special Purposes written by Felix Mayer and has been published by Gunter Narr Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
Innovative Perspectives On Tourism Discourse
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Author : Bielenia-Grajewska, Magdalena
language : en
Publisher: IGI Global
Release Date : 2017-08-10
Innovative Perspectives On Tourism Discourse written by Bielenia-Grajewska, Magdalena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
La Comunicazione Turistica Nel Mondo Globalizzato
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Author : Lucia Gangale
language : it
Publisher: Youcanprint
Release Date : 2018-03-20
La Comunicazione Turistica Nel Mondo Globalizzato written by Lucia Gangale and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Business & Economics categories.
Questo breve saggio intende dimostrare la potenza del fattore comunicativo e promozionale nell'incremento dei flussi turistici, con riferimento ad alcuni casi specificatamente italiani. Vengono passati in rassegna gli strumenti utilizzati in quelle località turistiche che si "vendono" meglio. Fare comunicazione turistica è diverso da qualsiasi altro genere di comunicazione ed è uno strumento che, se opportunamente adoperato, può generare ampie ricadute economiche su di un territorio. Un testo consigliatissimo anche per gli Istituti Alberghieri.
Testi Brevi Di Accompagnamento Linguistica Semiotica Traduzione
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Author : Donella Antelmi
language : en
Publisher: Universitas Studiorum
Release Date : 2019-04-15
Testi Brevi Di Accompagnamento Linguistica Semiotica Traduzione written by Donella Antelmi and has been published by Universitas Studiorum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Language Arts & Disciplines categories.
La brevitas non è certo una invenzione recente. Incisioni e graffiti, fin da tempi remoti, rappresentano forme espressive concise, lapidarie, affidate a supporti che, per loro natura, non lasciano spazio a messaggi di ampio respiro: pietra, muro, manufatti. Tuttavia, la brevità non coincide necessariamente con la (poca) lunghezza: essa ha, al contrario, una propria retorica, stilistica e poetica, poiché riguarda le caratteristiche di una scrittura che tende a una concisione formale ottenuta attraverso specifici fattori di condensazione, sintesi ed economia. Di conseguenza, a dispetto della – o grazie alla – concisione, le forme brevi rappresentano unità di informazione ad alto contenuto. L’estetica del corto è insomma caratterizzata da una ricercata densità semantica, per cui la brevità “non è un ripiego, bensì un punto di forza” (A. Abruzzese) grazie alla sua intensità comunicativa. I contributi del libro prendono in considerazione la brevitas nell’interazione tra modi semiotici differenti (linguaggio, immagini, simboli, oggetti, voce) in ambiti di varia natura: espografica, giornalismo, pubblicità, cinema, traduzione, interpretazione.
Strategies Of Adaptation In Tourist Communication
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Author : Gudrun Held
language : en
Publisher: BRILL
Release Date : 2018-01-29
Strategies Of Adaptation In Tourist Communication written by Gudrun Held and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-29 with Language Arts & Disciplines categories.
The papers in this volume study how all language levels are constantly involved in promoting insignificant places as desirable tourist destinations. Drawing on different communicative practices from various cultures, the case studies show that language use and the concept of the ‘tourist gaze’ are in a permanent strategic interplay.
Scritture E Linguaggi Del Turismo
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Author : Laura Balbiani
language : it
Publisher: Edizioni Nuova Cultura
Release Date : 2017-10-31
Scritture E Linguaggi Del Turismo written by Laura Balbiani and has been published by Edizioni Nuova Cultura this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Literary Criticism categories.
La scrittura turistica è luogo di formazione e trasformazione dell’esperienza di viaggio, reale o virtuale, e contribuisce alla creazione dell’immaginario sui luoghi e sui beni culturali. Il testo turistico apre orizzonti narrativi in cui si mescolano aspetti descrittivi (informazioni su monumenti e siti) ed elementi emotivi (l’esperienza del viaggiatore, le sue impressioni), e si fa mediatore tra beni culturali e diverse tipologie di destinatari, oltre che tra diverse culture. I saggi raccolti nel volume osservano il fenomeno turistico da molteplici prospettive e si confrontano sulle diverse modalità interpretative del testo turistico inteso in senso ampio, dalla guida turistica al paesaggio alpino, dal resoconto di viaggio alla recensione in rete. Studiosi provenienti da diversi paesi europei e da diversi settori disciplinari si sono confrontati e interrogati sull’insieme dei problemi connessi alla formazione, all’uso e al valore di senso della scrittura turistica. Dai loro contributi, raggruppati intorno a tre nuclei tematici: spazi semiotici e strategie linguistiche; storia, immagini e memoria del viaggio; convergenze socio-economiche, scaturisce un quadro dinamico sia per prospettive scientifiche che per metodologie di analisi.
Discourse Ideology And Specialized Communication
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Author : Giuliana Garzone
language : en
Publisher: Peter Lang
Release Date : 2008
Discourse Ideology And Specialized Communication written by Giuliana Garzone and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This book approaches the issue of ideology in specialized communication in professional, institutional and disciplinary settings across domains as diverse as law, healthcare, corporate management, migration, NGOs, etc. What unites the contributors is their commitment to a discourse view of language use, i.e., the view that organisational and professional practices are rooted in social, ideological orders, although a variety of perspectives on the exact nature of the relationship between ideology and discourse can be discerned in individual chapters. The acts of interpretation - by participants and analysts alike - are invested in ideology, explicitly or implicitly. This manifest/hidden duality surrounding ideology-in-discourse constitutes the main focus. Challenging the traditional presumption of objectivity, impersonality and non-involvement that has often characterized research on Language for Specific Purposes, this book demonstrates how the specialized communication setting is a critical site where ideology is intrinsically embodied in discursive practices.
Reading Tourism Texts
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Author : Sabrina Francesconi
language : en
Publisher: Channel View Publications
Release Date : 2014-02-24
Reading Tourism Texts written by Sabrina Francesconi and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Business & Economics categories.
This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.