Praxishandbuch Public Relations
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Praxishandbuch Public Relations
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Author : Jörg Forthmann
language : de
Publisher: John Wiley & Sons
Release Date : 2008
Praxishandbuch Public Relations written by Jörg Forthmann and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Zwölf Autoren aus Journalismus und PR-Praxis bieten einen optimalen Einstieg in das Thema. Sie informieren über alle relevanten Themen der Public-Relations-Arbeit wie Grundlagen, Konzeption, Aufgabenstellungen und Umsetzung.
Public Relations Von Finanzorganisationen
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Author : Jörg E. Allgäuer
language : de
Publisher: Springer-Verlag
Release Date : 2011-09-29
Public Relations Von Finanzorganisationen written by Jörg E. Allgäuer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-29 with Business & Economics categories.
Die Öffentlichkeitsarbeit von Finanzorganisationen unterscheidet sich deutlich von der anderer Unternehmen. Die Gründe hierfür liegen in den Besonderheiten der angebotenen Produkte und Dienstleistungen, in der volkswirtschaftlichen Rolle und gegenseitigen Verflechtung von Finanzorganisationen, in der hohen Regulierungsdichte und in den Eigenheiten der Finanzberichterstattung. „Public Relations von Finanzorganisationen“ bietet eine praxisorientierte und gleichzeitig theoretisch abgesicherte Grundlage für die Kommunikation von Finanzorganisationen. Die Autoren erklären die wesentlichen Bereiche der Finanz-PR für alle Zielgruppen (Mitarbeiter, Medien, Aktionäre, Geschäftspartner, politische Entscheidungsträger und Gesellschaft) und stellen dabei die strategischen und operativen Besonderheiten in der Kommunikation heraus. Über 500 konkrete Tipps, zahlreiche Infoboxen, Abbildungen und Mustervorlagen sowie aktuelle Brancheninterviews zeugen vom hohen Praxisgehalt dieses Kompendiums.
Public Relations Fr Hotels
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Author : Jana Kaminski
language : de
Publisher: CreateSpace
Release Date : 2014-06-11
Public Relations Fr Hotels written by Jana Kaminski and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Business & Economics categories.
Public Relations für Hotels. Praxishandbuch für erfolgreiche Öffentlichkeitarbeit – ein Ratgeber, der auf die wichtigsten Fragen rund um die Unternehmenskommunikation von Hotelbetrieben kompakte Antworten gibt.
Praxishandbuch Presse Und Ffentlichkeitsarbeit
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Author : Daniela Puttenat
language : de
Publisher: Springer-Verlag
Release Date : 2007-10-28
Praxishandbuch Presse Und Ffentlichkeitsarbeit written by Daniela Puttenat and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-28 with Business & Economics categories.
Das Praxishandbuch PR und Öffentlichkeitsarbeit gibt einen umfassenden Überblick und viele praktische Hilfen zu den Hauptgebieten der PR: Es liefert Basiswissen zum Verständnis von Public Relations in Bezug zu Werbung oder Marketing, gibt Anleitungen zur klassischen Pressearbeit - wie dem Verfassen von Pressetexten oder den Do's und Don'ts im Umgang mit der Hauptzielgruppe Journalisten -, enthält Checklisten und Tipps für erfolgreiche Presseveranstaltungen sowie zur Konzeption und Umsetzung eigener PR-Kampagnen.
Praxishandbuch Kommunikationsmanagement
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Author : Heike Schwab
language : de
Publisher: Campus Verlag
Release Date : 2002
Praxishandbuch Kommunikationsmanagement written by Heike Schwab and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Communication policy categories.
Praxishandbuch F R Erfolgreiche Und Wirksame Public Relations
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Author : Marco De Micheli
language : de
Publisher:
Release Date : 2004
Praxishandbuch F R Erfolgreiche Und Wirksame Public Relations written by Marco De Micheli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
The Public Relations Practitioner S Playbook
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Author : M. Larry Litwin
language : en
Publisher: AuthorHouse
Release Date : 2009
The Public Relations Practitioner S Playbook written by M. Larry Litwin and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter
The Global Public Relations Handbook
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2003-06-20
The Global Public Relations Handbook written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-20 with Business & Economics categories.
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Praxishandbuch Presse Und Ffentlichkeitsarbeit
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Author : Daniela Puttenat
language : de
Publisher: Springer-Verlag
Release Date : 2012-11-14
Praxishandbuch Presse Und Ffentlichkeitsarbeit written by Daniela Puttenat and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-14 with Business & Economics categories.
Wie mache ich PR? Wie gelangen meine Unternehmensnachrichten oder Produktneuheiten in die Medien? Wie organisiere ich PR-Veranstaltungen und Kampagnen und wie kontrolliere ich den Erfolg meiner Arbeit? Woher bekomme ich Ideen für PR-Themen, die ankommen? Das Praxishandbuch PR und Öffentlichkeitsarbeit gibt einen umfassenden Überblick und viele praktische Hilfen zu den Hauptgebieten der PR.
The Practice Of Public Relations
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Author : Sam Black
language : en
Publisher: Routledge
Release Date : 1995
The Practice Of Public Relations written by Sam Black and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Practical guide to all aspects of public relations, including international public relations, crisis management, sponsorship and education, training and career prospects