Pre Assign Marketing Management
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Pre Assign Marketing Management
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Author : McGraw-Hill Companies, The
language : en
Publisher:
Release Date : 1994-09-01
Pre Assign Marketing Management written by McGraw-Hill Companies, The and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-09-01 with categories.
A Preface To Marketing Management
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Author : J. Paul Peter
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2000
A Preface To Marketing Management written by J. Paul Peter and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulations or to offer a module on marketing management for MBA students. It is also perfect for a school that is implementing a cross-functional curriculum where the students are often required to purchase several texts.
Preface To Marketing Management
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Author : J. Paul Peter
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2005-02-08
Preface To Marketing Management written by J. Paul Peter and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-08 with Business & Economics categories.
Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Business To Business Advertising
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Author : Charles H. Patti
language : en
Publisher: McGraw-Hill Companies
Release Date : 1991
Business To Business Advertising written by Charles H. Patti and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Practical coverage of pre-campaign ideas analyzing buyer behavior, setting objectives, budgeting; campaign decisions creative strategy and tactics, media planning; and post-campaign evaluation. Includes extensive suggestions for further reading and an appendix listing sources of information. Annotat
Marketing Management In Action
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Author : Victor P. Buell
language : en
Publisher:
Release Date : 1966
Marketing Management In Action written by Victor P. Buell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Marketing categories.
Nestl Strategic Marketing Management
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Author : Kelvin Cherry
language : en
Publisher: GRIN Verlag
Release Date : 2014-04-11
Nestl Strategic Marketing Management written by Kelvin Cherry and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-11 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management that how it plays an important role. Strategic marketing tools are essential to play game; there are different strategies and techniques of marketing. There is a best fit relation between corporate strategy and marketing strategy. There is a discussion of different analysis model for the positioning and growth. Nestle has been used an example of strategic marketing management because of its standard and leadership in food industry (...) Marketing is a game and there are strategic tools which are needed for playing the game between buyers and sellers where they exchange values for the satisfaction which results in profitability.
An Essence Of Marketing Management
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Author : Prof. Nayan Ranjan Sinha
language : en
Publisher: Sankalp Publication
Release Date :
An Essence Of Marketing Management written by Prof. Nayan Ranjan Sinha and has been published by Sankalp Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
This book deals with the different perspective of the marketing area. Students who are new to this subject can also grasp the various concepts of market , customers and different ongoing terms. Its not helpful only for the under graduates, post graduate but also for the students of commerce stream. This book has been written after through analysis of the books available in the market so that readers can have different approach towards the concept of marketing. Learners can evaluate their understanding after every chapter so that they can know what they have learned from the chapters. Chapters were also embedded with different trends of the market so that the reader can have overview of the world scenario. Chapters were arranged from basic to the latest information related to the marketing. The USP of this book is that it is useful for competitive, general papers and specialized papers of marketing. Contents were designed that it creates curiosity for the readers to read whole book.
Marketing Management
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Author : J. Paul Peter
language : en
Publisher:
Release Date : 2012-11-16
Marketing Management written by J. Paul Peter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-16 with Marketing categories.
Artificial Intelligence And Machine Learning And Marketing Management
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Author : James Seligman
language : en
Publisher: Lulu.com
Release Date : 2018-09-20
Artificial Intelligence And Machine Learning And Marketing Management written by James Seligman and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-20 with Business & Economics categories.
OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.
Essentials Of Marketing Management
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Author : Geoffrey Lancaster
language : en
Publisher: Routledge
Release Date : 2010-10
Essentials Of Marketing Management written by Geoffrey Lancaster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.