Presidential Primary Campaign Videocassettes
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Meet The Candidate Videos
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Author : John Parmelee
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2003-03-30
Meet The Candidate Videos written by John Parmelee and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-30 with Political Science categories.
Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate. A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential candidates—Gary Bauer, Bill Bradley, George W. Bush, Steve Forbes, Al Gore, and John McCain—who released presidential primary meet the candidate videos during the 2000 race. Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelee's main research question: What function do candidate videos serve in presidential primary campaigns? Findings indicate that these videos, which can run from 5 to 20 minutes in length, serve a clear educational function to explain the candidates' stand on key policy issues. The videos—which are mailed to voters, journalists, and potential doners, and shown to Democratic and GOP faithful at party functions—also serve as fundraisers, surrogate speakers, and inoculators. But, while the videos share some common functions, each campaign targets its video to a slightly different audience based on the campaign's overall strategy. Of particular interest to scholars, students, and other researchers involved with American presidential politics and political communications.
Presidential Primary Campaign Videocassettes
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Author : John H. Parmelee
language : en
Publisher:
Release Date : 2001
Presidential Primary Campaign Videocassettes written by John H. Parmelee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising, Political categories.
Encyclopedia Of Political Communication
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Author : Kaid
language : en
Publisher: SAGE
Release Date : 2008
Encyclopedia Of Political Communication written by Kaid and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.
"Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types. Key Features: Encompasses several channels of political communication including interpersonal and public communication, radio, television, newspapers, and the World Wide Web Provides news media coverage and journalistic analysis of politics, political issues, political figures, and political institutions Concentrates on the field of political communication since the middle of the 20th century Emphasizes political communication from the point of view of the United States, but there is substantial and important research and scholarship on political communication in international contexts Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees, and other participants in political processes Key Themes: Biographies Books, Films, Journals, Television Democracy, Democratization Education and Nonprofit Organizations Elections Government Operations and Institutions Legal and Regulatory Media Events Media Outlets and Programs Role of Media in Political Systems News Media Coverage of Politics, Political Affairs Theoretical Approaches Types of Political Media Political Attitudes Political Campaigns Political Events Political Groups and Organizations Political Issues Political Journalism Theoretical Concepts Women in Politics The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings." http://catdir.loc.gov/catdir/enhancements/fy0828/2007026514-d.html.
Political Consultants And Campaigns
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Author : Jason Johnson
language : en
Publisher: Routledge
Release Date : 2018-04-19
Political Consultants And Campaigns written by Jason Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-19 with Political Science categories.
Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Encyclopedia Of Journalism 6 Appendices
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Author : Christopher H. Sterling
language : en
Publisher: SAGE
Release Date : 2009-09-25
Encyclopedia Of Journalism 6 Appendices written by Christopher H. Sterling and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-25 with Language Arts & Disciplines categories.
The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism including: print, broadcast and Internet journalism; US and international perspectives; history; technology; legal issues and court cases; ownership; and economics.
Politics And The Twitter Revolution
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Author : John H. Parmelee
language : en
Publisher: Lexington Books
Release Date : 2012
Politics And The Twitter Revolution written by John H. Parmelee and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public by John H. Parmelee and Shannon L. Bichard is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders' tweets frame their policies and personalities. The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders' tweets, and, in many cases, leaders' tweets shape followers' political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.
Ibss Political Science 2004 Vol 52
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Author : The British Library of Political and Economic Science
language : en
Publisher: Psychology Press
Release Date : 2004-12
Ibss Political Science 2004 Vol 52 written by The British Library of Political and Economic Science and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12 with Political Science categories.
First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features: * Authority: Rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. * Breadth: Today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. * International Coverage: The IBSS reviews scholarship published in over thirty languages, including publications from Eastern Europe and the developing world. * User friendly organization: all non-English titles are word sections. Extensive author, subject and place name indexes are provided in both English and French.
Unconventional Partisan And Polarizing Rhetoric
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Author : Jeanine E. Kraybill
language : en
Publisher: Lexington Books
Release Date : 2017-11-14
Unconventional Partisan And Polarizing Rhetoric written by Jeanine E. Kraybill and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-14 with Political Science categories.
The rhetoric and political communication of the 2016 Presidential Election was arguably unconventional, partisan, and polarizing—becoming a defining characteristic of the tone and feel of the campaign. In this volume we examine how rhetoric and various political communication strategies influenced and shaped the contours of the election and ultimately its outcome. Witnessing the most diverse electorate in U.S. political history, we look at how voters were primed for an anti-establishment/outsider candidate and how various rhetorical and communication appeals were used to strategically engage different groups of voters and at times, leave out or even scapegoat others. We also analyze how rhetoric and political communication shaped the debate on key issues such as climate change, immigration, national security, gender, and representation. In an age where having a social media presence is an essential campaign tool, we examine how Twitter was used by candidates and its impact on the electorate and news coverage. Overall, we demonstrate that political rhetoric and communication is impactful, bearing electoral consequences and the potential for policy outcomes, giving the reader much to consider as we approach the next midterm and general election.
The Oxford Handbook Of American Elections And Political Behavior
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Author : Jan E. Leighley
language : en
Publisher: Oxford University Press (UK)
Release Date : 2012-02-16
The Oxford Handbook Of American Elections And Political Behavior written by Jan E. Leighley and has been published by Oxford University Press (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-16 with History categories.
The Oxford Handbooks of American Politics are the essential guide to the study of American political life in the 21st Century. With engaging contributions from the major figures in the field The Oxford Handbook of American Elections and Political Behavior provides the key point of reference for anyone working in American Politics today
Campaigns That Matter
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Author : Jay Wendland
language : en
Publisher: Lexington Books
Release Date : 2017-06-30
Campaigns That Matter written by Jay Wendland and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-30 with Political Science categories.
In Campaigns That Matter, Wendland explores the role of campaign visits in the 2008, 2012, and 2016 presidential nominating contests. He explores the strategy behind visits as well as their mobilization effects and impact on candidate preference.