Principles Of Corporate Communication
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Principles Of Corporate Communication
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Author : C. B. M. van Riel
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1995
Principles Of Corporate Communication written by C. B. M. van Riel and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Communication in management categories.
This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.
Corporate Communication
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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 1997
Corporate Communication written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Corporate Communication
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Author : Jaishri Jethwaney
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2019-01-17
Corporate Communication written by Jaishri Jethwaney and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-17 with Language Arts & Disciplines categories.
A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis and reputation, among others. This second revised edition of Corporate Communications: Principles and Practice—a well-accepted textbook designed for the students of mass communication, public relations and journalism—offers a fresh perspective into all basic and critical aspects of corporate communication. It incorporates the latest changes in governmental policies and industry trends in the country to aid students relate to the contemporary environment and become industry-ready. Key Features: · Incorporates the changes brought about by Companies Act 2013 (CSR practices), tax reforms by Government of India (GST in place of multiple indirect tax structure) and others · Includes citations from Encyclopedia on Corporate Reputation for global perspectives on issues. · New global and Indian case studies with points for discussion and analytical inputs
Corporate Communication
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Author : JAISHRI. JETHWANEY
language : en
Publisher: Routledge Chapman & Hall
Release Date : 2024-02-13
Corporate Communication written by JAISHRI. JETHWANEY and has been published by Routledge Chapman & Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with categories.
Corporate Communication: Concepts and Practice - a comprehensive and engaging textbook - helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a 'sense of being' on the one hand and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.
Fundamentals Of Corporate Communications
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Author : Richard Dolphin
language : en
Publisher: Routledge
Release Date : 2009-11-03
Fundamentals Of Corporate Communications written by Richard Dolphin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Principles And Practices Of Management And Business Communication
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Author :
language : en
Publisher: Pearson Education India
Release Date :
Principles And Practices Of Management And Business Communication written by and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Principles Of Business Communication
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Author : Ronald E. Dulek
language : en
Publisher: Macmillan College
Release Date : 1990
Principles Of Business Communication written by Ronald E. Dulek and has been published by Macmillan College this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business communication. categories.
Business Communication Principles Methods Techniques
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Author : Nirmal Singh
language : en
Publisher: Deep and Deep Publications
Release Date : 2008
Business Communication Principles Methods Techniques written by Nirmal Singh and has been published by Deep and Deep Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Business Communication In Context
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Author : Melinda G. Kramer
language : en
Publisher:
Release Date : 2001
Business Communication In Context written by Melinda G. Kramer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This title emphasizes the different contexts in which business communication takes place. It introduces the reader to the situations faced by business professionals and provides guidelines for the principles, practices and skills needed to achieve communication success.
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2014-03-20
Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-20 with Business & Economics categories.
Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies. Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook – practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners. The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e