Principles Of Digital Marketing
DOWNLOAD
Download Principles Of Digital Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Principles Of Digital Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Understanding Digital Marketing
DOWNLOAD
Author : Gilles Kröger
language : en
Publisher: Gilles Kroger
Release Date : 2022-01-05
Understanding Digital Marketing written by Gilles Kröger and has been published by Gilles Kroger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-05 with categories.
Would you like a book that teaches you about the principles of digital marketing in a simple and practical way? Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That's why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book: - Business Model innovation - Summary of the social media landscape - Video marketing - Cross-media marketing - Performance marketing - Banner designs - Neuromarketing and conversion rate optimization - Search Enginge Management - Targeting - Crawling - Google Analytics / Digital Analytics - KPI - Marketing Law Another strength of this book is that each theoretical section is followed by a "best practice" section. Here the topic is taken up again on the basis of a fictitious company and it is explained how this can be implemented. The starting point is always the view of a customer service or customer support department. In this way, it can be quickly shown in which direction online marketing and digital transformation are leading. About the author: With a "Certificate of advanced studies" as "Digital Marketing Specialist" Gilles Kröger advises as a freelancer, various companies with the challenges of digitalization. Specializing in customer service and customer support, he optimizes processes and identifies opportunities to master the digital transformation.
The Principles Of Digital Marketing
DOWNLOAD
Author : J. Christian Connett
language : en
Publisher:
Release Date : 2016-07-13
The Principles Of Digital Marketing written by J. Christian Connett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-13 with categories.
Today, Digital Marketing covers the gambit of Internet marketing, mobile advertising, and social media mayhem that we've all come to love, embrace, and cherish. Digital Marketing aids in driving customers and promoting your business online utilizing websites, blogs, search engines and social media. The 7 keys outlined in Principles of Digital Marketing will enable you to create a strategy that includes content creation & management, scheduling, reputation intelligence, analytics, growth hacking, search engine optimization, social media marketing and the Keys to make each one work for you successfully in today's information economy. Don't just focus your marketing time offline, it's time to learn the Keys to achieve success online.
Understanding Digital Marketing
DOWNLOAD
Author : Gilles Kröger
language : en
Publisher:
Release Date : 2024-01-20
Understanding Digital Marketing written by Gilles Kröger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-20 with Computers categories.
Would you like a book that teaches you about the principles of digital marketing in a simple and practical way? Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That's why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book: - Business Model innovation - Summary of the social media landscape - Video marketing - Cross-media marketing - Performance marketing - Banner designs - Neuromarketing and conversion rate optimization - Search Enginge Management - Targeting - Crawling - Google Analytics / Digital Analytics - KPI - Marketing Law Another strength of this book is that each theoretical section is followed by a "best practice" section. Here the topic is taken up again on the basis of a fictitious company and it is explained how this can be implemented. The starting point is always the view of a customer service or customer support department. In this way, it can be quickly shown in which direction online marketing and digital transformation are leading.
The 7 Critical Principles Of Effective Digital Marketing
DOWNLOAD
Author : Kasim Aslam
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-02-16
The 7 Critical Principles Of Effective Digital Marketing written by Kasim Aslam and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-16 with Digital media categories.
"A must read for anyone who wants to be successful with their digital marketing." - Greg S. Reid, bestselling author of Three Feet from Gold The 7 Critical Principles of Effective Digital Marketing is an attempt at establishing a baseline for one of the most tumultuous and change-ridden industries in existence. It takes a step back from the strategies and tactics that most digital marketing approaches start with and, instead, establishes a core and foundational structure from which all digital marketing initiatives can and should operate. The 7 Principles are simple without being simplistic and help to align digital marketers with a set of axiomatic, unchanging and foundational beliefs. In fact, these 7 principles may be the only thing about digital marketing that won't change. A note from the author: Oh, look! You're reading the synopsis. That means I've got another sentence or two before you get bored and jump ship to go roam greener pastures. I get that, I do the same thing all of the time. Here's the problem with my book: That sexy little tidbit that you're looking for...you know, that hint, tip, trick, hack, best practice, "whatever" that'll make you an instant digital marketing demigod...it ain't here. I'm not saying it doesn't exist. I'm not saying Santa doesn't exist either. Here's what I am saying: maybe, just maybe, we're doing this wrong. I said "we" because I'm one of you! I'm a professional digital marketer (10 years and running!) and I do the same stupid thing that all of us are guilty of. I go out hunting for quick-fix content that'll give me some sort of blueprint to success as if digital marketing genius comes in a template. That's exactly why I wrote this book. Yes, strategies, tactics and best practices are important. But more important than any of that, something truly irreplaceable and a prerequisite to any lasting success: Principles. Here's the problem that I face: Principles aren't sexy! They just aren't. Tips and hacks and all of that crap, easy to sell. But principles...' Yawn! So, dear reader, I issue you a warning: if you're looking for that casual read that'll just drop a couple of little nuggets to simply make you sound smart the next time you're at a conference, I invite you to look elsewhere. (You're looking for dessert and I'm offering up that deep-dish beef stew your mom used to make on rainy days.) However, if you want the real deal, feet on the street, decade in the making, principle-centered, value driven, foundational approach to digital marketing: You found it. It's time we put down our plastic spiderman sporks and pick up the fine silver so we can sit at the big boy table with every other industry. It's time for digital marketing to have a principle-centered foundation. I hope you'll join me. Thug life, Kasim
Digital Marketing Strategy
DOWNLOAD
Author : Joanna Portillo
language : en
Publisher:
Release Date : 2021-08-27
Digital Marketing Strategy written by Joanna Portillo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-27 with Business & Economics categories.
The sole purpose of internet marketing is to continually attract the right visitors to your website, engage them and convert them from mere spectators to active, paying customers. Attracting visitors to your website without putting into strategies to convert them is a waste of resources because what matters at the end is the conversion part. Therefore, the goal of an internet marketer or online business owner is to minimise costs and maximise revenue. The following topics are covered in this book: - Business model innovation - Summary of the social media landscape - Video marketing - Cross-media marketing - Performance marketing - Banner designs - Neuromarketing and conversion rate optimization - Search enginge management - Marketing law This book aims to give you the tools to unravel marketing and teach you how to use marketing to create an unfair advantage for your business. Business challenges are solved with creativity or cash. Small businesses normally have a shortage of cash and an abundance of creativity. Spend your creativity first and save your cash for those things you cannot earn. In this book, you will learn how.
Principles Of Direct Database And Digital Marketing
DOWNLOAD
Author : Alan Tapp
language : en
Publisher: Pearson Higher Ed
Release Date : 2014-01-14
Principles Of Direct Database And Digital Marketing written by Alan Tapp and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Business & Economics categories.
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this edition he is joined by Ian Whitten and Matthew Housden. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The 5th edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Principles Of Marketing For A Digital Age
DOWNLOAD
Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2019-12-28
Principles Of Marketing For A Digital Age written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-28 with Business & Economics categories.
Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.
Principles Of Internet Marketing
DOWNLOAD
Author : Ward A. Hanson
language : en
Publisher: Thomson
Release Date : 2000
Principles Of Internet Marketing written by Ward A. Hanson and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Internet marketing categories.
This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
Principles Of Digital Marketing
DOWNLOAD
Author : J Christian Connett
language : en
Publisher: ForVera Media
Release Date : 2017-01-10
Principles Of Digital Marketing written by J Christian Connett and has been published by ForVera Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10 with Business & Economics categories.
Written with the small and mid-sized business in mind, this book reveals 7 Keys to developing a Digital Marketing Strategy that will help you reach your target audiences in ways that matter the most. Each Key in this book gives you a no-nonsense "how-to" blueprint for your Digital Marketing efforts that will help you achieve the results and goals that you’re after. "Christian’s depth of knowledge on the various subjects includes the importance of developing a digital marketing plan, conducting audits and scheduling, proper channel optimization, content creation, analytics and of course, search engine optimization. Christian has many years of experience in determining what works and what does not function so well when it relates to proper social media management and engineering." - Andrew T. Schwarz, MBA
Does It Work 10 Principles For Delivering True Business Value In Digital Marketing
DOWNLOAD
Author : Shane Atchison
language : en
Publisher: McGraw Hill Professional
Release Date : 2015-05-01
Does It Work 10 Principles For Delivering True Business Value In Digital Marketing written by Shane Atchison and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with Business & Economics categories.
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.