Principles Of Electronic Media

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Principles Of Electronic Media

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Author : William R. Davie
language : en
Publisher: Allyn & Bacon
Release Date : 2006

Principles Of Electronic Media written by William R. Davie and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Computers categories.

The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the main text and in the stand-out "ProTalk" boxes, students meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. New to this Second EditionNEW 4-color design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook. The new "Sidebar" feature unifies boxed material that covers a broad range of valuable material, from industry statistics and organizational charts, to media conglomerates and technological advances. Updated "ProTalk" boxes introduce readers to emerging and established industry leaders in radio, television and Web broadcasting Enhanced coverage of media professionals of diverse backgrounds, such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today. New and timely coverage of current events throughout every chapter, including discussions of reporting in Iraq, the Democratic primary race, the 2004 presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry. Entertainment coverage--from reality TV to specialized radio talk shows--has been updated throughout every chapter, bringing electronic media into the cultural world of students and energizing class discussions Part III: Electronic Media: A Broader View has been restructured to first introduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job. From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately, electronic media's role and effects in the world.Praise for "Principles of Electronic Media" "The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today's media landscape." "Antone J. Silvia, University of Rhode Island" ..".a textbook that could become a staple of students studying electronic media." "Kenneth A Fischer, Southern Illinois University"

Principles Of Electronic Media

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Author : Davy
language : en
Publisher:
Release Date : 2002-11-01

Principles Of Electronic Media written by Davy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-01 with categories.

Foundations Of Communications Policy

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Author : Philip M. Napoli
language : en
Publisher:
Release Date : 2001

Foundations Of Communications Policy written by Philip M. Napoli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.

The Graphic Designer S Electronic Media Manual

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Author : Jason Tselentis
language : en
Publisher:
Release Date : 2012-05

The Graphic Designer S Electronic Media Manual written by Jason Tselentis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05 with Art categories.

This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.

Foundations Of Communications Policy

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Author : Philip M. Napoli
language : en
Publisher: Hampton Press (NJ)
Release Date : 2001

Foundations Of Communications Policy written by Philip M. Napoli and has been published by Hampton Press (NJ) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Rapid changes in communication technologies are straining the existing system of electronic media regulation. Despite the increasing pace of technological change, the electronic media continue to be regulated under a well-established set of guiding principles. Principles such as the First Amendment, the public interest, the marketplace of ideas, diversity, competition, localism and universal service continue to serve as the primary objectives for policymakers and as the focal points for contemporary policy controversies.

Newswriting For The Electronic Media

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Author :
language : en
Publisher:
Release Date : 1982

Newswriting For The Electronic Media written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.

Electronic Media Management Revised

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Author : Peter Pringle
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-26

Electronic Media Management Revised written by Peter Pringle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Principles Electronic Media Im Tb Sup

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Author : Davie
language : en
Publisher:
Release Date : 2003-02-01

Principles Electronic Media Im Tb Sup written by Davie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-01 with categories.

Electronic Media Criticism

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Author : Peter B. Orlik
language : en
Publisher: Psychology Press
Release Date : 2001

Electronic Media Criticism written by Peter B. Orlik and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Mass media criticism categories.

Given the prominence of the electronic media in the 21st century, it is crucial that both media professionals and consumers know how to decipher and evaluate media content, the assumptions on which that content is based, and the constraints to which it is subject. Electronic Media Criticismoffers a variety of critical approaches to audio and video discourse. Rather than restricting itself to one perspective, the book applies key aesthetic, sociological, philosophical, psychological, structural, and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. Maintaining the approach of the original volume, this second edition includes: * updated chapters to reflect the current media world, including sample reviews and illustrations, * material pertaining to "new media"--because the book is process-oriented rather than medium-oriented, Internet referents are interspersed in discussion of the various critical perspectives, * two additional scripts for critical analysis--an episode of The Simpsonsand an installment of the dark Canadian comedy The Newsroom,and * new exercises for further practice in applying critical procedures. Orlik interweaves the insights of industry and academic authorities, recognizing that both orientations are essential in the development of a valid and viable critical outlook. Written for media students and practitioners, all readers of this volume will gain feasible and flexible tools for focused and rational analysis of electronic media products, as well as improved understanding of the role and essential ingredients of criticism itself.

Now Media

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Author : Norman J. Medoff
language : en
Publisher: Routledge
Release Date : 2021-04-07

Now Media written by Norman J. Medoff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-07 with Language Arts & Disciplines categories.

Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.