Proceedings Of The Society For Consumer Psychology
DOWNLOAD
AUDIOBOOK
READ ONLINE
Download Proceedings Of The Society For Consumer Psychology PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Proceedings Of The Society For Consumer Psychology book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Proceedings Of The Society For Consumer Psychology
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Society for Consumer Psychology
language : en
Publisher:
Release Date : 1989
Proceedings Of The Society For Consumer Psychology written by Society for Consumer Psychology and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Attitude (Psychology) categories.
Cultural Psychology
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Durairaj Maheswaran
language : en
Publisher: Psychology Press
Release Date : 2014-10-13
Cultural Psychology written by Durairaj Maheswaran and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-13 with Business & Economics categories.
First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.
Cracking The Code Leveraging Consumer Psychology To Drive Profitability
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Steven S. Posavac
language : en
Publisher: Routledge
Release Date : 2015-02-12
Cracking The Code Leveraging Consumer Psychology To Drive Profitability written by Steven S. Posavac and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Applying Social Cognition To Consumer Focused Strategy
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Frank R. Kardes
language : en
Publisher: Psychology Press
Release Date : 2006-04-21
Applying Social Cognition To Consumer Focused Strategy written by Frank R. Kardes and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Business & Economics categories.
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.
Transformative Consumer Research For Personal And Collective Well Being
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : David Glen Mick
language : en
Publisher: Routledge
Release Date : 2012
Transformative Consumer Research For Personal And Collective Well Being written by David Glen Mick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
The Evolutionary Bases Of Consumption
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Gad Saad
language : en
Publisher: Psychology Press
Release Date : 2007
The Evolutionary Bases Of Consumption written by Gad Saad and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Publisher description
Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Suki, Norazah Mohd
language : en
Publisher: IGI Global
Release Date : 2016-07-22
Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement written by Suki, Norazah Mohd and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-22 with Business & Economics categories.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Fostering Consumer Well Being
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Fatih Sonmez
language : en
Publisher: Springer Nature
Release Date :
Fostering Consumer Well Being written by Fatih Sonmez and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Handbook Of Consumer Psychology
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Curtis P. Haugtvedt
language : en
Publisher: Psychology Press
Release Date : 2018-12-07
Handbook Of Consumer Psychology written by Curtis P. Haugtvedt and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Psychology categories.
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Consumption Matters
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Cathrine Jansson-Boyd
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Consumption Matters written by Cathrine Jansson-Boyd and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
What does it mean to live in a consumer society and how does this impact on our behaviour? In this insightful and engaging introduction to the psychology of consumption, Cathrine Jansson-Boyd discusses the various ways that consumer activities pervade our everyday lives, whether we are buying the latest trends to keep up with our peers or altering our physical looks so that we can fit the media's beauty mould. Highlighting why the spread of consumption through society is so important, the book looks at the impact on both children and the environment as well as at ethical considerations. Consumption Matters is the essential starting point for both students and general readers interested in consumer psychology.