Processing Web Ads The Effects Of Animation And Arousing Content
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Processing Web Ads The Effects Of Animation And Arousing Content
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Author :
language : en
Publisher: Cambria Press
Release Date :
Processing Web Ads The Effects Of Animation And Arousing Content written by and has been published by Cambria Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Media Effects
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Author : Jennings Bryant
language : en
Publisher: Routledge
Release Date : 2009-01-13
Media Effects written by Jennings Bryant and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Language Arts & Disciplines categories.
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
Psychophysiological Measurement And Meaning
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Author : Robert F. Potter
language : en
Publisher: Routledge
Release Date : 2012-03-12
Psychophysiological Measurement And Meaning written by Robert F. Potter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-12 with Language Arts & Disciplines categories.
This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.
Ferguson Career Coach
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Author : Shelly Field
language : en
Publisher: Infobase Publishing
Release Date : 2009
Ferguson Career Coach written by Shelly Field and has been published by Infobase Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Juvenile Nonfiction categories.
Provides tips for career success in the computer industry including advice from professionals, career strategies, and insider secrets.
Choice
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Author :
language : en
Publisher:
Release Date : 2007
Choice written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Academic libraries categories.
Digital Economy Die Neuen Spielregeln F R Unternehmen
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Author : Ursula Haas-Kotzegger
language : de
Publisher: Springer-Verlag
Release Date : 2025-06-30
Digital Economy Die Neuen Spielregeln F R Unternehmen written by Ursula Haas-Kotzegger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Business & Economics categories.
Dieses Buch erläutert alle Aspekte der Transformation hin zu einer Digital Economy und analysiert die Auswirkungen auf Marketing, Sales und Management. Der interdisziplinäre Begriff der Digital Economy adressiert zunächst den Megatrend der Digitalisierung, der wiederum als fundamentaler sozioökonomischer Wandel definiert werden kann, welcher durch die Verbreitung digitaler Technologien ausgelöst wird. Speziell aus betriebswirtschaftlicher Sicht bringt die Transformation zur Digital Economy eine Reihe von Herausforderungen mit sich: • Der digitale Einfluss ermöglicht Konsument*innen neue Wege der Kommunikation und somit mehr Einfluss auf Unternehmenserfolg. • Die Interaktion mit Kund*innen auf allen Kanälen und an allen Touchpoints ist für Marken essenziell, um relevant zu bleiben. • Soziale Medien haben Konsument*innen mehr Gehör verschafft. Soziale Medien werden genutzt, um sich permanent auszutauschen, zu informieren und Angebote zuvergleichen – aber auch, um die eigene Meinung zu Unternehmen und Marken öffentlich kundzutun. • Produktinnovationszyklen verändern sich und nehmen neue Formen an. • Vertriebskanalstrukturen sind durch den Erfolg digitaler Plattformen und ihrer zugrundeliegenden Dynamiken im Wandel. • Markt- und Wettbewerbsgrenzen verschwimmen zunehmend. • Bisherige Voraussetzungen für Unternehmenserfolg verlieren zuweilen ihre Gültigkeit. Neben diesen Veränderungen bringt diese neue (Wirtschafts-)Welt der Digital Economy aber vor allem neue Chancen, um Mehrwert für Kund*innen, Unternehmen, Mitarbeiter*innen sowie die Gesellschaft anders, besser und neu zu schaffen. Bei den Beiträgen dieses Werkes handelt es sich sowohl um konzeptionelle als auch um empirisch ausgerichtete Arbeiten, untermauert durch einzelne Case Studys.
Controlling Distraction On The Internet
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Author : Elizabeth Ann Heider Babcock
language : en
Publisher:
Release Date : 2008
Controlling Distraction On The Internet written by Elizabeth Ann Heider Babcock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Attention categories.
Routledge International Handbook Of Emotions And Media
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Author : Katrin Döveling
language : en
Publisher: Routledge
Release Date : 2021-11-09
Routledge International Handbook Of Emotions And Media written by Katrin Döveling and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-09 with Psychology categories.
In times of a worldwide pandemic, the election of a new US president, "MeToo," and "Fridays for Future," to name but a few examples, one thing becomes palpable: the emotional impact of media on individuals and society cannot be underestimated. The relations between media, people, and society are to a great extent based on human emotions. Emotions are essential in understanding how media messages are processed and how media affect individual and social behavior as well as public social life. Adopting a thoroughly interdisciplinary approach to the study of emotions in the context of media, the second, entirely revised and updated, edition of Routledge International Handbook of Emotions and Media comprises areas such as evolutionary psychology, media psychology, media sociology, cultural studies, media entertainment, and political and digital communication. Leading experts from across the globe explore cutting-edge research on the role of emotion in selecting and processing media contents, the emotional consequences of media use, politics and public emotion, emotions in political communication and persuasion, as well as emotions in digital, interactive, and virtual encounters. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication science, media psychology, emotion, cognitive and social psychology, cultural studies, media sociology, and related fields.
The Sage Handbook Of Media Processes And Effects
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Author : Robin L. Nabi
language : en
Publisher: SAGE
Release Date : 2009-09-11
The Sage Handbook Of Media Processes And Effects written by Robin L. Nabi and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Language Arts & Disciplines categories.
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Advertising Theory
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Author : Shelly Rodgers
language : en
Publisher: Routledge
Release Date : 2012-04-23
Advertising Theory written by Shelly Rodgers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-23 with Business & Economics categories.
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.