Product Idea To Product Success
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Product Idea To Product Success
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Author : Matthew Yubas
language : en
Publisher: Broadword Publishing
Release Date : 2004
Product Idea To Product Success written by Matthew Yubas and has been published by Broadword Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Whether it's a new product idea or service, inventions abound. Coming up with the idea is one thing, getting it to fly is another. In his new book, Yubas offers readers a comprehensive, complete, practical, and easy-to-understand guide to the process of bringing an invention to market.
Product Idea To Product Success Book And Templates
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Author : Matthew Yubas
language : en
Publisher:
Release Date : 2004
Product Idea To Product Success Book And Templates written by Matthew Yubas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Product Idea To Product Success Guidebook
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Author : Matthew Yubas
language : en
Publisher:
Release Date : 2006
Product Idea To Product Success Guidebook written by Matthew Yubas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
New Products The Key Factors In Success
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Author : Robert G. Cooper
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
New Products The Key Factors In Success written by Robert G. Cooper and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
New Product Success Stories
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Author : Robert J. Thomas
language : en
Publisher: John Wiley & Sons
Release Date : 1995-01-18
New Product Success Stories written by Robert J. Thomas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-18 with Business & Economics categories.
What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight? Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as Lever 2000 and Ford Taurus, to major technologies such asCellular One, from services like Courtyard by Marriott, toretailers such as The Body Shop International, you're given aunique, firsthand look at how a wide range of innovative companiesemployed a variety of approaches to successfully developing andmarketing their new products. New Product Success Stories was designed to help businesspeople toidentify and study the factors that have been shown to play acentral role in new product success. Consequently, the book isorganized according to such vital issues as: * Aligning strategic opportunities * Capitalizing on the business environment * Pursuing market acceptance * Motivating the organization * Creating new product ideas * Designing new products from concepts * Refining the new product * Tracking the new product Each success story follows a similar format, offering a briefhistory of the product idea, a company profile, a blow-by-blowaccount of the development process, an explanation of the product'ssuccess in terms of factors both inside and outside theorganization, and future prospects for both product and thecompany. Offering a unique opportunity to learn the secrets behind 24sensational new product success stories, New Product SuccessStories is an invaluable tool of survival in today's rapidlychanging business world. "A refreshing and practical book that adds considerable insight tothe processes of new product development. Both practitioners andstudents of new product development will find considerable value inbenchmarking against these success stories." --Thomas S. RobertsonSainsbury Professor of Marketing London Business School "New products are essential for organizations, but they are bothrisky and costly. The stories in this book record how 24 newproducts traversed the marketplace minefield successfully. Theyprovide insight and inspiration for those involved in the newproduct arena." -- Gary L. Lilien Director, Institute for the Studyof Business Markets Distinguished Research Professor of ManagementScience, Penn State "Refreshing and illuminating . . . a compelling series of casestudies that shows how the success of a new product can be achievedthrough innovation and risk-taking. A book on new product successthat is a new product in its own right." -- John S. HendricksFounder, Chairman and Chief Executive Officer DiscoveryCommunications, Inc. "This book makes an important contribution to the literature on newproduct success. It inspires as it instructs." --William W. AdamsFormer Chairman and President Armstrong World Industries,Inc. "One of the most readable and insightful collections of new productcase studies I have ever read. New Product Success Storiesdemonstrates that business managers and new product professionalscan gain relevant insights from others' successes as well aslearning from others' mistakes." -- John D. Bowlin President andChief Operating Officer Miller Brewing Company
Pipeline Guide
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Author : Rinat Keinan
language : en
Publisher:
Release Date : 2018-02-16
Pipeline Guide written by Rinat Keinan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-16 with categories.
If you have a product idea and want to start a new business or you just want to significantly increase revenue and expand into new areas of activity, THE PIPELINE guide book guide, can help you do exactly that. THE PIPELINE guide book is an 8 action item guide, based on many years of marketing experience in global industries & working with startups in Israel.Startups that succeeded over time changed different product decisions between the first one - five years. Following that insight, Rinat Keinan, a senior marketing manager for global brands with many years of experience, defines new decision making processes in an 8 action method that enables new entrepreneurs and product managers to make better product decisions right from the very beginning.Inspired by the 80's pipeline model strengths, using this guide can predict more than a 60% success rate for new products.Today's entrepreneurs and product managers search online, consult in social media and think about paying a professional mentor just to learn the right guidance roadmap toward product success. This guide book was created in order to help transform any product idea into success, by making new product decisions based on 31 best practice stories of leading brands, startup case studies, personal experience and even a personal entrepreneurial failure story.THE PIPELINE guide offers a reliable way to define accurate goals to achieve precise outcomes, identify the suitable users to maximize sales, develop the product best suited for the user by inspiration from different content worlds, develop new solutions to transform "what do we understand and need to do" - to how we are going to do it, simulate the details that might have been missed in production, has questionnaire templates to run fast validation and tools to plan the product sales and return on investment.THE PIPELINE guide book is a practical guide that enables the reader new 7p strategy tools(tm) to answer critical strategic product decisions, and a template for fundraising or management meetings.THE PIPELINE guide book can be applied to any product from small startups to global brands and make them a success.It's not only about how great a product might be, it's about the potential it can reach in terms of sales and return on investment.
From Idea To Digital Product
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Author : Ivan Trajkovic
language : en
Publisher:
Release Date : 2019-06-22
From Idea To Digital Product written by Ivan Trajkovic and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-22 with categories.
Concepting -- a general notion or idea; a conception. An idea of something formed by mentally combining all its characteristics or particulars; a construct.Digital Product Idea -- a result of the thinking process which lays the foundation in one's field of knowledge and experience and results in mental visualization of a new product or an improvement to an existing one.The majority of products fail. They fail for two reasons: one is the very product, while the other is the business that operates it. What this book deals with is making sure the product is not the reason for business failure. This trend is present not only in startups but also in SMEs and enterprises. It is important to grasp this: there is a business and there is a product, in which case the product is a business tool. Let's imagine a race track for a moment and think about a car and a driver in this analogy: the car is the product and the driver is the founder; the driver (founder) employs the best of his/her skills, knowledge and experience to operate the car (product) in order to get from point A to point B (from investment to profitability) in the most efficient manner (the most efficient utilization of resources) so as to cross the finishing line as a handful of the best (successfully goes through the technology adoption lifecycle and crosses the chasm; if you are not familiar with it -- in the simplest terms, make the business sustainable).If the product is what it needs to be and it performs, it is only up to the business to make it a success. Both the product and the business must be in sync at all times. "Before light there was darkness" and before business there was product, whereas before product there was idea. The transformation of that idea into a digital product and a synchronized coexistence of the product and the idea is the process that can destine the business to success or failure.One of the primary reasons for the aforementioned failure is the lack of proper product development (concepting, as I prefer to call it). In this case, the product may not fail early in the process, but it will in the early stages of its life-cycle because of the way it had been concepted. There is a strong bond between this and how the product was built, but that is a different topic that I will briefly address at the end of the book.Failure may occur as early as product design stage, it can be as harmful as failure during software development, and as costly as the scenario in which a defective product reaches the customers. The best moment for a product to fail and for you to be happy about it is during concepting when the least effort and the smallest amount of resources are invested in the product and when everything that comes after can be validated, especially the design, the build, and the road to the market.This book is about the concepting of digital products and even though the entire process can amount to ten rules, there is so much more to it --which is the very reason this book was written. I have concepted and built over two hundred products with my core team. This book is the result of more than a decade of hands-on experience and during that time I witnessed many successes, but even more failures. This book is focused on my 12-milestone methodology for digital product concepting and it offers the reader the means to sustain great inspirations to avoid hidden and inevitable risks of failure. I tried to choose the adequate verb that would portray exactly how great inspirations need to be managed, since, even though they are the primary driver of a new business, they also put that future business at risk. At times, you will need to sustain your great inspirations, whereas, at times, you will have to restrain them.
Successful Product Innovation
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Author : Robert G. Cooper
language : en
Publisher: Stage-Gate International
Release Date : 2009
Successful Product Innovation written by Robert G. Cooper and has been published by Stage-Gate International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamond™: Product Innovation Strategy, Portfolio Management, Culture and the Stage-Gate Idea-to-Launch process. The authors offer compelling evidence, best practices, and practical advice for successful implementation of the Innovation Diamond. This impressive collection of eighteen of their best and most popular articles leverages over three decades of conducting some of the world's most celebrated research on the topic of product innovation.
Product Entrepreneur
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Author : Chris Clearman
language : en
Publisher:
Release Date : 2021-05-16
Product Entrepreneur written by Chris Clearman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-16 with categories.
Looking to bring your product idea to market? Product Entrepreneur will teach you everything you need to know to get that idea out of your head and into the hands of paying customers. Successful product entrepreneur Chris Clearman compiles years of hard-won knowledge and experience in this practical guide to launch and grow your product business. This book covers the entire process from vetting your ideas to perfecting your pitch to retail buyers, and everything in between.Topics covered include:-Vetting ideas and picking out the winners through market research-Designing your product and brand to sell-Registering and operating a product-based business-Financing your product business-Prototyping, product development, sourcing, and manufacturing; how to make it happen-The logistics of moving product around the world-Building your ecommerce website-Marketing and digital advertising to drive sales-Getting your product on store shelves-Specific resources, recommendations, and services to build and grow your business-And so much moreIf you're just looking for an entertaining read, this book probably isn't for you. Packed with useful information and nitty-gritty details you can't find elsewhere, this book is solely focused on helping the aspiring product entrepreneur make their dream a reality.Product Entrepreneur offers a step-by-step guide to take your product idea from a simple napkin sketch through your first $1 million in sales. The recipe is here - just add work ethic.
Prototype To Product
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Author : Alan Cohen
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2015-08-11
Prototype To Product written by Alan Cohen and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Business & Economics categories.
Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens—or should happen—when you take a product from prototype to production. For makers looking to go pro or product development team members keen to understand the process, author Alan Cohen tracks the development of an intelligent electronic device to explain the strategies and tactics necessary to transform an abstract idea into a successful product that people want to use. Learn 11 deadly sins that kill product development projects Get an overview of how electronic products are manufactured Determine whether your idea has a good chance of being profitable Narrow down the product’s functionality and associated costs Generate requirements that describe the final product’s details Select your processor, operating system, and power sources Learn how to comply with safety regulations and standards Dive into development—from rapid prototyping to manufacturing Alan Cohen, a veteran systems and software engineering manager and lifelong technophile, specializes in leading the development of medical devices and other high-reliability products. His passion is to work with engineers and other stakeholders to forge innovative technologies into successful products.