New Product Success Stories
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New Product Success Stories
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Author : Robert J. Thomas
language : en
Publisher: John Wiley & Sons
Release Date : 1995-01-18
New Product Success Stories written by Robert J. Thomas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-18 with Business & Economics categories.
What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight? Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as Lever 2000 and Ford Taurus, to major technologies such asCellular One, from services like Courtyard by Marriott, toretailers such as The Body Shop International, you're given aunique, firsthand look at how a wide range of innovative companiesemployed a variety of approaches to successfully developing andmarketing their new products. New Product Success Stories was designed to help businesspeople toidentify and study the factors that have been shown to play acentral role in new product success. Consequently, the book isorganized according to such vital issues as: * Aligning strategic opportunities * Capitalizing on the business environment * Pursuing market acceptance * Motivating the organization * Creating new product ideas * Designing new products from concepts * Refining the new product * Tracking the new product Each success story follows a similar format, offering a briefhistory of the product idea, a company profile, a blow-by-blowaccount of the development process, an explanation of the product'ssuccess in terms of factors both inside and outside theorganization, and future prospects for both product and thecompany. Offering a unique opportunity to learn the secrets behind 24sensational new product success stories, New Product SuccessStories is an invaluable tool of survival in today's rapidlychanging business world. "A refreshing and practical book that adds considerable insight tothe processes of new product development. Both practitioners andstudents of new product development will find considerable value inbenchmarking against these success stories." --Thomas S. RobertsonSainsbury Professor of Marketing London Business School "New products are essential for organizations, but they are bothrisky and costly. The stories in this book record how 24 newproducts traversed the marketplace minefield successfully. Theyprovide insight and inspiration for those involved in the newproduct arena." -- Gary L. Lilien Director, Institute for the Studyof Business Markets Distinguished Research Professor of ManagementScience, Penn State "Refreshing and illuminating . . . a compelling series of casestudies that shows how the success of a new product can be achievedthrough innovation and risk-taking. A book on new product successthat is a new product in its own right." -- John S. HendricksFounder, Chairman and Chief Executive Officer DiscoveryCommunications, Inc. "This book makes an important contribution to the literature on newproduct success. It inspires as it instructs." --William W. AdamsFormer Chairman and President Armstrong World Industries,Inc. "One of the most readable and insightful collections of new productcase studies I have ever read. New Product Success Storiesdemonstrates that business managers and new product professionalscan gain relevant insights from others' successes as well aslearning from others' mistakes." -- John D. Bowlin President andChief Operating Officer Miller Brewing Company
New Products The Key Factors In Success
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Author : Robert G. Cooper
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
New Products The Key Factors In Success written by Robert G. Cooper and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
New Product Launch
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Author : Joan Schneider
language : en
Publisher:
Release Date : 2004
New Product Launch written by Joan Schneider and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success.
Strategic New Product Development For The Global Economy
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Author : T. Kono
language : en
Publisher: Springer
Release Date : 2007-01-17
Strategic New Product Development For The Global Economy written by T. Kono and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-17 with Business & Economics categories.
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Why Startups Fail
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Author : Tom Eisenmann
language : en
Publisher: Currency
Release Date : 2021-03-30
Why Startups Fail written by Tom Eisenmann and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-30 with Business & Economics categories.
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
From Imagination To Successful Product Launch
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Author : Darran Berry
language : en
Publisher:
Release Date : 2020-12-14
From Imagination To Successful Product Launch written by Darran Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-14 with categories.
In these uncertain times, one of the best ways to future-proof your livelihood and business is to start and launch a side project. Digital courses, physical products, 1-2-1 services and books can all create a sustainable income and stop you worrying about losing your job. And in From Imagination to Successful Product Launch you'll find everything you need to ensure you succeed, including: An easy-to-understand launch toolkit which navigates you from concept to executing your game plan. Insider secrets from a global marketing expert who has launched with huge success all over the world including The Big Five Construction Show in Dubai. A highly effective 4-step framework that you can tweak for every one of your future launches. Insights into setting up a social media planner so you can launch on each marketing platform with ease. The competitive advantage you need. This jargon-free gem of a book appeals to novices and experienced business owners, including: budding entrepreneurs working parents single parents housewives/househusbands students currently in school, college or university MSMEs (Micro, Small and Medium Enterprise) and recent graduate students Praise for the book: "Darran Berry provides an effective hands-on guide to launching new products and business. The book avoids unnecessary detail and focuses on what really counts in successful business development. Written in an accessible style, the book should prove invaluable for all would-be entrepreneurs." Roger Bradburn, Chief Operating Officer & Director, Institute of Sales Management ISM "Darran's path-breaking book shows us the way to effectively launch new products and sustainable businesses. You will not find a finer, more concise and clear assembly of available knowledge on launching new products anywhere. A must read for all budding marketers and entrepreneurs." Raj Achan, Senior Ambassador, Chartered Institute of Marketing "Darran's book is a current 'catch all guide' for anyone looking at developing an ache of a business, where they see now as a great time to launch, and need a trusted and experienced navigator." Katy Holmes, Marketing Manager, British Business Group Dubai & Northern Emirates (BBG) About the Author: Darran Berry, FCIM CISM is a Marketing, Commercial Sales and Business Development Specialist whose extensive career has had many interesting highlights. He has travelled to numerous international markets for the last 30 years to gather intelligence and accrue work experience. Darran's favourite product launch success story took place live on TV in Addis Ababa. No more rookie mistakes. No more failed attempts. No more wasted money. The blueprint to a successful product launch is right here. Grab your copy of From Imagination to Successful Product Launch today and jumpstart your best project yet. Use the 'Look Inside' feature now to sample the opening pages.
Monetizing Innovation
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Author : Madhavan Ramanujam
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-02
Monetizing Innovation written by Madhavan Ramanujam and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-02 with Business & Economics categories.
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Entrepreneurial Spirit From Startup To Success Story
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Author : Yashpalsinh Jadeja
language : en
Publisher: Inkbound Publishers
Release Date : 2023-11-20
Entrepreneurial Spirit From Startup To Success Story written by Yashpalsinh Jadeja and has been published by Inkbound Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-20 with Business & Economics categories.
Cultivate your entrepreneurial spirit with insights from startup to success. This book offers practical advice and inspiration for aspiring entrepreneurs, covering the journey from initial idea to thriving business.
Entrepreneurship And New Venture Creation
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Author :
language : en
Publisher: Excel Books India
Release Date :
Entrepreneurship And New Venture Creation written by and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Management Text And Cases Indian Context
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Author : Tapan K. Panda
language : en
Publisher: Excel Books India
Release Date : 2009
Marketing Management Text And Cases Indian Context written by Tapan K. Panda and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.