Product Innovation Toolbox
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Product Innovation Toolbox
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Author : Jacqueline H. Beckley
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-07
Product Innovation Toolbox written by Jacqueline H. Beckley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Technology & Engineering categories.
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.
Product Innovation Toolbox
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Author : Kannapon Lopetcharat
language : en
Publisher: John Wiley & Sons
Release Date : 2022-10-10
Product Innovation Toolbox written by Kannapon Lopetcharat and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-10 with Technology & Engineering categories.
PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data—both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative—quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chapters New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation Upgraded versions of tools in each updated section, with fresh examples New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies An emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.
Product Innovation Toolbox
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Author : Kannapon Lopetcharat
language : en
Publisher: John Wiley & Sons
Release Date : 2022-10-19
Product Innovation Toolbox written by Kannapon Lopetcharat and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-19 with Technology & Engineering categories.
PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data—both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative—quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chapters New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation Upgraded versions of tools in each updated section, with fresh examples New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies An emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.
The Design Thinking Toolbox
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Author : Michael Lewrick
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-14
The Design Thinking Toolbox written by Michael Lewrick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Design categories.
How to use the Design Thinking Tools A practical guide to make innovation happen The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method. Quickly and comprehensively familiarize yourself with the best design thinking tools Select the appropriate warm-ups, tools, and methods Explore new avenues of thinking Plan the agenda for different design thinking workshops Get practical application tips The Design Thinking Toolbox help innovators master the early stages of the innovation process. It’s the perfect complement to the international bestseller The Design Thinking Playbook.
Scenario Focused Engineering
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Author : Austina De Bonte
language : en
Publisher: Microsoft Press
Release Date : 2014-12-01
Scenario Focused Engineering written by Austina De Bonte and has been published by Microsoft Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-01 with Computers categories.
Blend the art of innovation with the rigor of engineering Great technology alone is rarely sufficient to ensure a product’s success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle. In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your team’s mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want. Improve the methods and mindsets you use to: Select a target customer to maximize carryover Discover your customer’s unarticulated needs Use storytelling to align your team and partners Mitigate tunnel vision to generate more innovative ideas Use experimentation to fail fast and learn Solicit early and ongoing feedback Iterate using a funnel-shaped approach Manage your projects around end-to-end experiences Build a team culture that puts the customer first
Convivial Toolbox
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Author : Elizabeth B.-N. Sanders
language : en
Publisher: Bis Pub
Release Date : 2012
Convivial Toolbox written by Elizabeth B.-N. Sanders and has been published by Bis Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The generative design research approach brings people served by design directly into the design process. First book on groundbreaking topic.
The Design Thinking Playbook
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Author : Michael Lewrick
language : en
Publisher: John Wiley & Sons
Release Date : 2018-05-03
The Design Thinking Playbook written by Michael Lewrick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-03 with Design categories.
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Product Innovation Toolbox
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Author : Dulce Paredes
language : en
Publisher:
Release Date :
Product Innovation Toolbox written by Dulce Paredes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Innovator S Toolkit
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Author : David Silverstein
language : en
Publisher: The Innovators Toolkit
Release Date : 2009
The Innovator S Toolkit written by David Silverstein and has been published by The Innovators Toolkit this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
An innovation guide for business leaders, managers, and new product developers. The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool. The tools and techniques in this book are organized around a four-step innovation methodology--define, discover, develop, and demonstrate--that takes readers through problem identification, then flows into idea generation, idea selection, and, finally, idea implementation. Constant innovation is a necessity for business success today; The Innovator's Toolkit presents an effective plan for achieving it.
Design Thinking For Innovation
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Author : Walter Brenner
language : en
Publisher: Springer
Release Date : 2016-02-24
Design Thinking For Innovation written by Walter Brenner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Business & Economics categories.
This book presents the full scope of Design Thinking in theory and practice, bringing together prominent opinion leaders and experienced practitioners who share their insights, approaches and lessons learned. As Design Thinking is gaining popularity in the context of innovation and information management, the book elaborates the specific interpretations and meanings of the concept in different fields including engineering, management, and information technology. As such, it offers students and professionals a sourcebook revealing the power of Design Thinking, while providing academics a roadmap for further research.