Product Launch The Microsoft Way
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Product Launch The Microsoft Way
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Author : James Mastan
language : en
Publisher:
Release Date : 2008
Product Launch The Microsoft Way written by James Mastan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.
Summary The Microsoft Way
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-09-29
Summary The Microsoft Way written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.
The must-read summary of Randall E. Stross' book: "The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition". This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem to assume Microsoft’s success has been the result of predatory marketing. In his book, the author reveals that the success of Microsoft is actually the direct result of three factors: the company's ability to hire and retain intelligent employees, the application of bright ideas to developing new software products and an eagerness to use market feedback intelligently to improve successive product generations. This summary demonstrates how each of these factors is beneficial and how they all come together to form the successful, world-class company that is Microsoft. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Microsoft Way" and discover the secrets behind the success of this great company.
Partnering With Microsoft
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Author : Ted Dinsmore
language : en
Publisher: CRC Press
Release Date : 2005-10-06
Partnering With Microsoft written by Ted Dinsmore and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-06 with Computers categories.
Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl
Facebook Marketing
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Author : Chris Treadaway
language : en
Publisher: John Wiley & Sons
Release Date : 2012-04-12
Facebook Marketing written by Chris Treadaway and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-12 with Business & Economics categories.
The bestselling Sybex guide to marketing on Facebook, now fullyupdated As the second most-visited site on the web, Facebook offersmyriad marketing opportunities and a host of new tools. Thisbestselling guide is now completely updated to cover all of thelatest tools including Deals, sponsored stories, the Send button,and more. It explains how to develop a winning strategy, implementa campaign, measure results, and produce usable reports. Casestudies, step-by-step directions, and hands-on tutorials in thepopular Hour-a-Day format make this the perfect handbook formaximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebookconventions, tools, and demographics, and outlines the importantstrategic considerations for planning a campaign Takes you step by step through crafting an initial Facebookpresence, developing an overall marketing strategy, setting goals,defining metrics, developing reports, and integrating your strategywith other marketing activities Covers using features such as events, applications, andpay-per-click advertising Includes case studies and directions for updating, monitoring,and maintaining your campaign This popular guide is packed with up-to-date information to helpyou develop, implement, measure, and maintain a successful Facebookmarketing program.
Special Edition Using Microsoft Crm
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Author : Laura Brown
language : en
Publisher: Que Publishing
Release Date : 2004
Special Edition Using Microsoft Crm written by Laura Brown and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
A sophisticated yet easy-to-use software program, Microsoft CRM handles the full range of Sales and Customer Service functions, and allows the user to access key customer and sales information from Microsoft Outlook and the Web. It is designed for rapid deployment, ease of use, and integration with Microsoft Office and Microsoft Great Plains' back-office solutions, increasing information reliability, employee usage and productivity. Special Edition Using Microsoft CRM shows sales, service, and business development specialists how to manage small businesses with the sophisticated technology that, until now, has been reserved for large corporations. Based on the author's real-world experience building CRM systems, this book provides the expert advice that MS CRM users need. To make the move to customer-centric operations using MS CRM, companies need an in-depth guide to managing the process, using the software, and making the implementation decisions that are required.
Product And Services Management
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Author : George Avlonitis
language : en
Publisher: SAGE
Release Date : 2006-04-11
Product And Services Management written by George Avlonitis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-11 with Business & Economics categories.
`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
It S A New Day
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Author : Mohanbir S. Sawhney
language : en
Publisher:
Release Date : 2017
It S A New Day written by Mohanbir S. Sawhney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Internet marketing categories.
Microsoft's Office team was developing the marketing communication plan for its new product, Office 2007. Office was a very mature product and several versions of the product had been introduced over more than 20 years. As such, the new version had to overcome the consumer perception that the versions of Microsoft Office that they already have are "good enough" for them. The Office 2007 marketing team has come up with a two-step campaign strategy that sought to first create awareness and intrigue using traditional media, followed by the heavy use of digital media to get consumer to experience the product through different types of "digital experiences." The team needs to decide how much of its advertising spending it should shift from traditional media to digital media, how to design the most effective digital experiences and how to measure the effectiveness of digital experiences. The case is set at a time when digital media were emerging as a promising way to engage consumers more deeply with brands and products, but marketers were uncertain about the relative effectiveness of different digital marketing tactics and the optimal mix of traditional versus digital marketing channels for different product, market and campaign contexts. To introduce students to the possibilities of "engagement marketing" using emerging digital marketing channels To emphasize the complementary nature of traditional versus digital media and their relative effectiveness at different stages of the consumer journey from awareness to perception change to behavior. To highlight the opportunities and opportunities in designing and measuring the effectiveness of integrated marketing campaigns when digital channels are added to the marketing communications mix.
Maximum Pc
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Author :
language : en
Publisher:
Release Date : 2006
Maximum Pc written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Maximum PC is the magazine that every computer fanatic, PC gamer or content creator must read. Each and every issue is packed with punishing product reviews, insightful and innovative how-to stories and the illuminating technical articles that enthusiasts crave.
Telecommunications Quality Of Service Management
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Author : Antony Oodan
language : en
Publisher: IET
Release Date : 2003
Telecommunications Quality Of Service Management written by Antony Oodan and has been published by IET this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Technology & Engineering categories.
An understanding of the basic concepts of quality and its management is essential for the professional management of Quality of Service (QoS) in telecommunications. This book is essential reading for all those interested in QoS issues.
Marketplace 3 0
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Author : Hiroshi Mikitani
language : en
Publisher: St. Martin's Press
Release Date : 2013-03-19
Marketplace 3 0 written by Hiroshi Mikitani and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-19 with Business & Economics categories.
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era. Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.