Product Placement In Kinofilmen Am Beispiel Fack Ju G Hte 2
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Product Placement In Kinofilmen Am Beispiel Fack Ju G Hte 2
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Author : Sebastian Kuch
language : de
Publisher:
Release Date : 2017
Product Placement In Kinofilmen Am Beispiel Fack Ju G Hte 2 written by Sebastian Kuch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Product Placement Als Sonderwerbeform In Deutschland Am Beispiel Des Kinofilms Fack Ju G The
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Author : Nina Wilmer
language : de
Publisher: GRIN Verlag
Release Date : 2016-06-28
Product Placement Als Sonderwerbeform In Deutschland Am Beispiel Des Kinofilms Fack Ju G The written by Nina Wilmer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-28 with Performing Arts categories.
Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,0, Universität Siegen, Veranstaltung: Einführung in die Medienwissenschaft, Sprache: Deutsch, Abstract: Produktplatzierungen haben im internationalen Markt schon eine lange Tradition, deren Erfolg unter Anderem durch die Platzierung von Reese's Pieces in "E.T." hohe Wellen schlug. Was zuerst nur ein Mittel gewesen ist, um den Film realitätsgetreu und authentisch darzustellen, hat sich zu einem lukrativen Werbeinstrument entwickelt. Product Placements stellen in der heutigen Zeit eine gute Alternative zur kommerziellen Fernsehwerbung dar. Was in den USA längst alltägliches Geschäft ist, ist im deutschem Filmmarkt weitaus weniger verbreitet. Dies liegt nicht zuletzt an der Gesetzeslage in Deutschland, die sich 2013 jedoch grundlegend geändert hat und Produktplatzierungen unter gewissen Voraussetzungen erlaubt. Im Rahmen dieser Hausarbeit wird das Product Placement als eine Sonderwerbeform vorgestellt und im Hinblick auf seine verschiedenen Komponenten und Formen hin untersucht. Auf Grundlage dessen werden die bis dahin erlangten Erkenntnisse an prägnanten Placements in dem deutschen Kinofilm „Fack ju Göthe“ hin überprüft. Interessant ist dieser Film, da die darin enthaltenen Product Placements in den Medien stark diskutiert wurden.
Product Placement Im James Bond Film Spectre
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Author : Corinna Walter
language : de
Publisher: GRIN Verlag
Release Date : 2016-09-23
Product Placement Im James Bond Film Spectre written by Corinna Walter and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-23 with Business & Economics categories.
Studienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, , Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, den Einfluss von Product Placement am Beispiel des James Bond Films „Spectre“ zu beleuchten. Es soll ermittelt werden, wie stark gerade männliche Filmzuschauer durch die alternative Werbeform in ihrer Markenwahrnehmung beziehungsweise in ihrem Kaufverhalten beeinflusst werden können und wie der Film es schafft, die Exklusivität der platzierten Produkte zu fördern. Der Aufbau des Images verschiedener Produkte und Marken entwickelt sich bereits seit mehreren Jahrzehnten. Aufgrund des begrenzten Umfangs der Arbeit handelt es sich hier nicht um eine Analyse der Produkte im Zeitverlauf. Auch geht es um die Einordnung eines global ausgerichteten Kinofilms in seinen deutschen Kontext. Da seine Verwertung ebenfalls im Fernsehen stattfindet, werden im Folgenden auch Aspekte der Fernsehvermarktung betrachtet. Filmproduktionen werden in der Regel immer teurer aufgrund der steigenden Erwartungshaltung der Zuschauer und Werbeplätze im TV rarer. Product Placement ist ein zusätzliches Instrument der Kommunikationspolitik und bietet weitere Möglichkeiten zur klassischen Werbung bspw. Werbespots und Zeitungsannoncen. Ein bekanntes Beispiel für Product Placement bietet die Filmreihe „James Bond“. Es handelt sich um die Verfilmung verschiedener Fälle eines Geheimagenten, welche seit 1962 produziert werden und von denen bereits 24 Filme existieren. Der Film James Bond dient als Beispiel dieser Arbeit, da hier besonders die Möglichkeiten der Finanzierung von Filmen durch Product Placement nachvollzogen werden können, sowie das Product Placement an sich.
Hito Steyerl Catalogue
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Author : Doris Krystof Florian Ebner
language : en
Publisher:
Release Date : 2020-09
Hito Steyerl Catalogue written by Doris Krystof Florian Ebner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09 with categories.
Advertising To Children On Tv
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2004-09-22
Advertising To Children On Tv written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-22 with Language Arts & Disciplines categories.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Moving Pictures How They Are Made And Worked
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Author : Frederick Arthur Ambrose Talbot
language : en
Publisher: Sagwan Press
Release Date : 2018-02-03
Moving Pictures How They Are Made And Worked written by Frederick Arthur Ambrose Talbot and has been published by Sagwan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-03 with History categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Product Placement In Hollywood Films
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Author : Kerry Segrave
language : en
Publisher: McFarland
Release Date : 2014-11-18
Product Placement In Hollywood Films written by Kerry Segrave and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Performing Arts categories.
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.
Basics Of Virtual Reality
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Author : Armin Grasnick
language : en
Publisher: Springer Nature
Release Date : 2022-01-04
Basics Of Virtual Reality written by Armin Grasnick and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Computers categories.
Today, the reality we know can be recorded and reproduced true to reality using technical processes. Space and time are recreated virtually as a copy in artificial reality. However, the reproduction of virtual reality is not limited to a mere copy of what exists. A visitor to the virtual space does not have to be content with the pixelated image of the old familiar, but can encounter unreal phenomena in the illusory world that never existed in real life or are even physically impossible. This enables an expansion of the recorded reality and allows the perception of surprisingly new perspectives. A perspective denotes the perception of a fact from a certain point of view and corresponds to the way of looking at things. But a perspective is also the observation of a scene from a viewing position. From different perspectives the illusion of reality arises during the reproduction by observation. This vision is not based on imagination or hallucination, but is the basic function of virtual reality. This book describes the concepts, systems, and technologies used to create virtual reality from its ancient beginnings to the present, and provides a glimpse into a possible future. This book is a translation of the original German 1st edition Grundlagen der virtuellen Realität by Armin Grasnick, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Media Industry Studies
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Author : Daniel Herbert
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-09
Media Industry Studies written by Daniel Herbert and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-09 with Social Science categories.
The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.
Production Studies
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Author : Vicki Mayer
language : en
Publisher: Routledge
Release Date : 2009-09-10
Production Studies written by Vicki Mayer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
Production Studies is the first volume to bring together a star-studded cast of interdisciplinary media scholars to examine the unique cultural practices of media production. The all-new essays collected here combine ethnographic, sociological, critical, material, and political-economic methods to explore a wide range of topics, from contemporary industrial trends such as new media and niche markets to gender and workplace hierarchies. Together, the contributors seek to understand how the entire span of "media producers"—ranging from high-profile producers and directors to anonymous stagehands and costume designers—work through professional organizations and informal networks to form communities of shared practices, languages, and cultural understandings of the world.
