Product Takeoff
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Product Takeoff
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Author : Navjot Singh
language : en
Publisher: Happy about
Release Date : 2018-09-05
Product Takeoff written by Navjot Singh and has been published by Happy about this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-05 with Business & Economics categories.
The product life cycle has four stages: introduction, growth, maturity, and decline. Product Takeoff is a book that takes you through the product life cycle and the necessary steps taken by successful companies and entrepreneurs that have helped them ensure their developed products remain in the growth stage for a longer time. We go through the do's and don'ts of successful product development for people wanting to be the next generation of product managers. Part of this book's journey includes explaining the four important aspects of successful products: vision, strategy, rapid learning, and team. It is important to have a great mix of all these ingredients. By missing any, we cannot make successful products and successful companies. We have collated examples from various startups and companies that highlight these four aspects, and we explain in detail how they help make better products and how companies have become successful by using this mix in the right way. Technology is changing the way for inventing new products and is becoming the new platform for disruption. Product Takeoff discusses the skills needed to be a successful product owner/manager and helps IT developers and other stakeholders understand how to switch to a product manager's role in their current organization.
Product Takeoff
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Author : Singh
language : en
Publisher:
Release Date : 2018
Product Takeoff written by Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Modeling Global Spill Over Of New Product Takeoff
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Author : Yvonne Maria Everdingen
language : en
Publisher:
Release Date : 2008
Modeling Global Spill Over Of New Product Takeoff written by Yvonne Maria Everdingen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Handbook Of Marketing Strategy
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Author : Venkatesh Shankar
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012
Handbook Of Marketing Strategy written by Venkatesh Shankar and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Global Takeoff Of New Products
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Author : Deepa Chandrasekaran
language : en
Publisher:
Release Date : 2008
Global Takeoff Of New Products written by Deepa Chandrasekaran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
The authors study the takeoff of 16 new products across 31 countries (430 categories) to analyze how and why time-to-takeoff varies across products and countries. They test the effect of 12 hypothesized drivers of time-to-takeoff using a parametric hazard model. The authors find that the average time-to-takeoff varies substantially between developed and developing countries, between work and fun products, across cultural clusters, and over calendar time. Products take off fastest in Japan and Norway, followed by other Nordic countries, the US, and some countries of Mid-western Europe. Time-to-Takeoff is driven by culture and wealth plus product class, product vintage and prior takeoff. Most importantly, time-to-takeoff is shortening over time and takeoff is converging across countries. The authors discuss the implications of these findings.
Review Of Marketing Research
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Author : Naresh Malhotra
language : en
Publisher: Routledge
Release Date : 2017-09-25
Review Of Marketing Research written by Naresh Malhotra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Business & Economics categories.
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Global Marketing Management
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Author : Masaaki (Mike) Kotabe
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-09
Global Marketing Management written by Masaaki (Mike) Kotabe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Icpp Waste Calcining Facility
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Author : L. T. Lakey
language : en
Publisher:
Release Date : 1963
Icpp Waste Calcining Facility written by L. T. Lakey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Nuclear facilities categories.
New Product Diffusion Models
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Author : Vijay Mahajan
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-09-30
New Product Diffusion Models written by Vijay Mahajan and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-30 with Business & Economics categories.
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Saline Water Conversion Report For
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Author :
language : en
Publisher:
Release Date : 1967
Saline Water Conversion Report For written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Saline water conversion categories.