Produktinnovation Im Versicherungswesen Akzeptanzanalyse Einer Produktidee
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Produktinnovation Im Versicherungswesen Akzeptanzanalyse Einer Produktidee
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Author : Esther Jantosch
language : de
Publisher: GRIN Verlag
Release Date : 2010-04
Produktinnovation Im Versicherungswesen Akzeptanzanalyse Einer Produktidee written by Esther Jantosch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04 with categories.
Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Verwaltungs- und Wirtschaftsakademie, Berlin (Berlin), Sprache: Deutsch, Abstract: Die vorliegende Arbeit beleuchtet die Akzeptanz eines neuen Produktes f r die Versicherungsbranche: Die Versicherung f r Sch nheitsoperationen. Die Situation auf dem bers ttigten Markt der Versicherungsbranche mit Produkten, die zumeist das Maximum ihres Lebenszyklus berschritten haben, ruft nach innovativen Ideen, die zum k nftigen Fortbestehen der Branche beitragen k nnen. Die sthetische Chirurgie hingegen ist ein noch junger Markt mit rasantem Wachstum, aber gleichzeitig hohen Risiken. Diese Risiken machen es interessant und sinnvoll, die Sicherheiten, die Versicherungsprodukte bieten, auf diesen Bereich anzuwenden. Und dadurch der Versicherungsbranche den Weg in ein boomendes Marktsegment zu erm glichen, das bisher beinahe keine Assekuranz betreten hat In der nun folgenden Untersuchung wird aus einer kurzen Marktbetrachtung der Versicherungswirtschaft ihr Innovationsbedarf abgeleitet. Es folgt die Marktbetrachtung der sthetischen Chirurgie mit einer Darstellung der enormen Attraktivit t dieses Wirtschaftszweiges. Aus deren Risiken werden drei Produktideen f r eine Versicherung im Bereich der Sch nheitsoperationen abgeleitet und kurz skizziert, um anschlie end mit Hilfe einer empirischen Evaluation Akzeptanzwerte zu ermitteln. Diese sind Basis und erster Schritt auf dem Weg, eine Bedarfssituation zu erkennen und zu bewerten, deren Chancen aufzuzeigen und als Innovation umzusetzen.
The Forgotten Half Of Change
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Author : Luc de Brabandere
language : en
Publisher: Diversion Books
Release Date : 2016-09-27
The Forgotten Half Of Change written by Luc de Brabandere and has been published by Diversion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-27 with Business & Economics categories.
Best-selling author of Thinking in New Boxes and Fellow in a $5 billion international consulting firm, BCG, Luc de Brabandere shares the secrets to change that are not just vital to businesses, but life itself. Throughout history, human beings have adapted to improve their lives and shape the world as we know it. But as the world changes, so must our perception of it—even what we create. Using approachable, witty, and engaging examples from philosophy, science, technology and linguistics, Luc de Brabandere explores the dangers, both in business and in life, of relying on habit and repetition. Behaviors that work for us one day may not the next. To truly move forward, we must not just embrace what works, but constantly explore what could work better. This constant exploration is what drives change, inspires creativity, and fosters dynamic strategy in all facets of life, especially business, where innovation and out-of-the-box thinking has led and will lead to humankind’s greatest tomorrows. Both a clever and eye-opening guide and an invaluable vault of knowledge, The Forgotten Half of Change provides tools for strategic management that adapt to the test of time.
Insurance Economics
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Author : Peter Zweifel
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-02-24
Insurance Economics written by Peter Zweifel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Business & Economics categories.
Presenting theoretical foundations and empirical research, this text introduces the reader to the core issues and analytical tools of insurance economics, examining in detail a host of key factors including supply and demand, regulation and social insurance.
Future Telco
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Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Creativity In Product Innovation
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Author : Jacob Goldenberg
language : en
Publisher: Cambridge University Press
Release Date : 2002-01-03
Creativity In Product Innovation written by Jacob Goldenberg and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-03 with Business & Economics categories.
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
Copycats
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Author : Oded Shenkar
language : en
Publisher: Harvard Business Press
Release Date : 2010
Copycats written by Oded Shenkar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
"In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."--Inside jacket.
Strategic Entrepreneurship
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Author : Philip A. Wickham
language : en
Publisher: Prentice Hall
Release Date : 2003-07-24
Strategic Entrepreneurship written by Philip A. Wickham and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-24 with categories.
This is a great value multipack consisting of Wickham: stategic Entrepreneurship ISBN: 0273651153 and The Definitive Business Plan ISBN: 0273659219
Spanning Silos
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Author : David A. Aaker
language : en
Publisher: Harvard Business Press
Release Date : 2008
Spanning Silos written by David A. Aaker and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.
The New Digital Workplace
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Author : Kendra Briken
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-03-30
The New Digital Workplace written by Kendra Briken and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-30 with Business & Economics categories.
With contributions from over 20 leading scholars from across the globe, this new book brings together a number of papers that have been presented at the annual International Labour Process Conference, at which the conference theme 'Working Revolutions: Revolutionising Work' provided the inspiration for many of the chapters included in this volume. Grounded in Labour Process Theory, the text examines how digital technologies impact on work and organisations and provides a rigorous account of the technological, organizational and work related changes in both the new digital industries and in the traditional service and manufacturing sectors. The book covers many of the most significant contemporary issues and subjects in the field, including the representation of women in IT, workplace cyberbulling, virtualisation and the video games industry. This book is essential reading for upper-level undergraduate and postgraduate students studying modules related to technology and work, as well as modules in work sociology on sociology degree programmes.
Spinning The Semantic Web
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Author : Dieter Fensel
language : en
Publisher: MIT Press
Release Date : 2005
Spinning The Semantic Web written by Dieter Fensel and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.
A guide to the Semantic Web, which will transform the Web into a structured network of resources organized by meaning and relationships.