Professionelles Sales Service Management
DOWNLOAD
Download Professionelles Sales Service Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Professionelles Sales Service Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Professionelles Sales Service Management
DOWNLOAD
Author : Frank Keuper
language : de
Publisher: Springer-Verlag
Release Date : 2011-02-09
Professionelles Sales Service Management written by Frank Keuper and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-09 with Business & Economics categories.
Renommierte Autoren stellen Strategien, Chancen und Risiken, Instrumente sowie Geschäftsmodelle aus den Bereichen Sales & Service Management beispielhaft dar. Branchenübergreifende Betrachtungen verdeutlichen, dass das Management, das Marketing, die Promotion und die Messung der Performance im Sales- und Service-Bereich zentral für den Unternehmenserfolg ist. In der 2. Auflage von "Sales&Service" werden zusätzlich die aktuellen Themen des Service-Controllings, der Markenführung im Dienstleistungsbereich und das Thema Luxusmanagement diskutiert.
Excellence In Sales
DOWNLOAD
Author : Holger Dannenberg
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-02
Excellence In Sales written by Holger Dannenberg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-02 with Business & Economics categories.
"Excellence in Sales" is an integrated management approach for professional sales organisations. The authors collected best and worst practices in sales and customer management. The concept for true excellence in sales is relying on a set of levers which are explained in a systematic manner. Readers get the chance to compare their solutions with the worldwide top performers. Illustrations and numerous recommendations for implementation show how to improve the overall performance of companies.
Strategic Customer Management
DOWNLOAD
Author : Nigel F Piercy
language : en
Publisher: OUP Oxford
Release Date : 2009-03-12
Strategic Customer Management written by Nigel F Piercy and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-12 with Business & Economics categories.
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional sales organization into a strategic force leading the strategic customer management process in companies. Traditionally, the area of sales management has mainly been treated as a tactical, operational topic in the conventional marketing literature - simply part of the communications mix within the planned marketing programme. However, the emergence of major customers as dominant buyers in many sectors as a result of pressures towards consolidation and enhanced scale of operations, is changing the way in which sales issues are addressed in supplier organizations. The growth of new forms of buyer-seller relationship based on collaboration and partnering has encouraged organizations to reconsider the sales and account management operation as an important source of competitive differentiation in commoditized markets. Increasingly, sales is being perceived as a central part of business strategy and attention given to the challenges in better aligning sales processes with strategy. This has many implications for the design of the sales organization and its management strategy, which go far beyond the confines of conventional marketing views.
Aftersales Management
DOWNLOAD
Author : David Brock
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-10-03
Aftersales Management written by David Brock and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-03 with Business & Economics categories.
Aftersales Management in the Retail Sector explores the immense amount of money that is wasted in the retail industry every year on badly managed aftersales processes, and how to prevent this happening. What happens after the sale has taken place, if problems then occur? How are they dealt with, and what processes can be implemented to make sure that they are dealt with more cost effectively for the company, at the same time improving customer service and increasing sales? The book starts by describing some of the historical practices and then attempts to remove some of the myths of aftersales service by explaining the legal position on customer rights. It then moves onto trying to understand what customers wants, what sales people want and how these points interface with the needs of the teams within the rest of a retailer's company. From this, the next step is to design the new aftersales proposition and understanding of the key pressure point which is the time taken to resolve any problems. After this, the book moves onto implementation, explaining how to manage key stakeholders both within the business (i.e. the various business functions and departments) and outside (such as manufacturers and suppliers). There is a section on reporting systems and structures and there are worked examples to show readers just how much of a saving they can make if the changes are made. Finally, there is a chapter on how to both manage the implementation the necessary changes and more importantly hold onto the gains madeThe book is of use in resolving the problems of any retailer but principally it is aimed at sellers of larger goods
Handbook Of Professional Service Management
DOWNLOAD
Author : John H. Wellemin
language : en
Publisher:
Release Date : 1984-11-01
Handbook Of Professional Service Management written by John H. Wellemin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-11-01 with Customer services categories.
Business Architecture Management
DOWNLOAD
Author : Daniel Simon
language : en
Publisher: Springer
Release Date : 2015-04-22
Business Architecture Management written by Daniel Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-22 with Business & Economics categories.
This book presents a comprehensive overview of enterprise architecture management with a specific focus on the business aspects. While recent approaches to enterprise architecture management have dealt mainly with aspects of information technology, this book covers all areas of business architecture from business motivation and models to business execution. The book provides examples of how architectural thinking can be applied in these areas, thus combining different perspectives into a consistent whole. In-depth experiences from end-user organizations help readers to understand the abstract concepts of business architecture management and to form blueprints for their own professional approach. Business architecture professionals, researchers, and others working in the field of strategic business management will benefit from this comprehensive volume and its hands-on examples of successful business architecture management practices.
The Handbook Of Professional Service Management
DOWNLOAD
Author : John H. Wellemin
language : en
Publisher: Blenheim Online Publications
Release Date : 1984
The Handbook Of Professional Service Management written by John H. Wellemin and has been published by Blenheim Online Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Customer services categories.
Sales Service
DOWNLOAD
Author : Frank Keuper
language : de
Publisher: Springer-Verlag
Release Date : 2008-03-08
Sales Service written by Frank Keuper and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-08 with Business & Economics categories.
In innovativen Beiträgen hochrangiger Wissenschaftler und Case-Studies von Praktikern stellen Keuper/Hogenschurz Strategien, Chancen und Risiken, Instrumente sowie Geschäftsmodelle aus den Bereichen Retail, Sales und Service Management beispielhaft dar. Branchenübergreifende Betrachtungen verdeutliche, dass das Management, das Marketing, die Promotion und die Messung der Performance im Retail-, Sales- und Service-Bereich zentral für den Unternehmenserfolg ist.
Service Management And Marketing
DOWNLOAD
Author : Christian Gronroos
language : en
Publisher: Wiley
Release Date : 2007-02-27
Service Management And Marketing written by Christian Gronroos and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-27 with Business & Economics categories.
"Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Grönroos continues as one of service marketing's most original and able thinkers." —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing J.L. Kellogg School of Management, Northwestern University "Christian Grönroos is a globally recognized expert on services management and marketing. His innovative thinking and writing in this book offer fresh insights on this timely topic." —Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University "After three decades of contributions to services, Grönroos keeps pioneering the field. In this new edition he recognizes the dramatic changes in the perception of service that are in the making. It is a creative book which does not just list various service issues but adds the author's personal touch to each of them." —Professor Evert Gummesson, Stockholm University School of Business, Sweden This fully updated third edition examines customer management in service competition and focuses on adopting a service logic in marketing. Christian Grönroos explains how to manage any organization as a service business, showing how to move closer to current and future customers. The service logic is all about customer focused management and service management, using current academic research and business practice to make organizations more successful. Topics that have been updated for the new edition include: Service and relationship perspectives Service and relationship quality Service management principles Profitability and productivity in services Integrated marketing communication Relationship communication and branding in services Internal marketing and service culture Why and how to transform a product-manufacturing firm into a service business
Selected Essays On Corporate Reputation And Social Media
DOWNLOAD
Author : Markus Kick
language : en
Publisher: Springer
Release Date : 2015-02-19
Selected Essays On Corporate Reputation And Social Media written by Markus Kick and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-19 with Business & Economics categories.
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.