Profitable Relations
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Profitable Relations
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Author : Michael Zipursky
language : en
Publisher:
Release Date : 2011-05-03
Profitable Relations written by Michael Zipursky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-03 with categories.
Profitable Relations is about how to delight your customers and increase your profits at the same time. It goes beyond the basic idea of customer service and the customer experience that most people talk about ⬦ by giving you examples, stories and action steps you can take to create stronger bonds with your customers and make more money along the way.Profitable Relations is based on years of research working with and consulting for companies in Asia, North America, Europe and the Middle East, on how to increase their businesses profits by using relationship building marketing techniques to create more long-term loyal customers by giving them what they really want.
The New Relationship Marketing
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Author : Mari Smith
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-03
The New Relationship Marketing written by Mari Smith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-03 with Business & Economics categories.
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Working With Americans
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Author : Allyson Stewart-Allen
language : en
Publisher: Routledge
Release Date : 2019-11-05
Working With Americans written by Allyson Stewart-Allen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with Business & Economics categories.
Finalist in the Business Management and Leadership Category of the International Book Awards 2021 ------------------------------------------------------------------------------------------------------------------- In this new, extensively updated second edition, authors Allyson Stewart-Allen and Lanie Denslow accurately capture the current US business environment and its changes since their best-selling 1st edition published in 2002. You’ll find even more insights into the American business mindset, diversity and regions building on the acclaimed first edition so you can confidently negotiate, communicate and influence in the world’s largest, most profitable and complex marketplace. Alongside their examination of the impact of 5 generations in today’s US workforce, the authors explore the complex issues faced by American bosses including: levels of transparency expected of organizations in how they do business, ranging from ethics of their supply chain, to the treatment of employees via social media, equal pay expectations or the personal views of their executives on environmental, social, governance or political events ever declining workforce loyalty resulting from perceived job insecurity younger employees’ quest for visibility, interesting projects and rapid promotion consumer and customer expectations as standard for extensive personalization and customization of products and services Anybody who has ever done business with Americans can testify that there are more differences than similarities between the US business culture and those in the rest of the world. Whether it’s values, etiquette, communication, influencing or negotiating, there’s a clear American style. How you go about building successful and profitable business relationships in the US should be guided by the many important lessons and insights offered in this essential reference guide. Whether new to working with Americans or an experienced internationalist, this book will serve as your ready reference for connecting with US colleagues, clients, customers or consultants.
Build Your Customer Strategy
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Author : James G. Barnes
language : en
Publisher: John Wiley & Sons
Release Date : 2007-01-06
Build Your Customer Strategy written by James G. Barnes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-06 with Business & Economics categories.
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
Working With Americans Epub Ebook
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Author : Allyson Stewart-Allen
language : en
Publisher: Pearson UK
Release Date : 2013-12-18
Working With Americans Epub Ebook written by Allyson Stewart-Allen and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-18 with Business & Economics categories.
Anybody who has ever done business with Americans can testify that there are more differences than similarities between Americans and most business cultures in the rest of the world. There are differences in cultures, values, etiquette and even ÔcommonÕ business language Ð which is quite often, well, uncommon. When it comes to building relationships and doing business deals with Americans, understanding and appreciating these behaviors, culture and business manners is vital to success. Everybody wants to work with people they relate to, who they believe they can trust -- and ultimately who Ôspeak my languageÕ. Working with Americans not only illuminates why Americans think and operate as they do, but also shows what you can do to play to your US colleaguesÕ preferences and business practices. This is the guide to understanding Americans in business, their culture and thinking which will make you a more informed and confident manager and envoy. With confidence enhanced, you can be more relaxed, have fun, and focus on building lasting, profitable relationships.
Relationship U Turn Approaches To Increase The Value Of An Unprofitable Customer
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Author : Kerstin Helmes
language : de
Publisher: Diplomarbeiten Agentur
Release Date : 2011-06
Relationship U Turn Approaches To Increase The Value Of An Unprofitable Customer written by Kerstin Helmes and has been published by Diplomarbeiten Agentur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06 with Business & Economics categories.
Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little insight has been given on how to treat the "wrong" customer. This literature research paper shows that customer profitability and overall firm profitability can be improved when dealing with unprofitable customers. The managerial approaches discussed focus on maintaining the customer relationship. For this reason, this paper differs from the general widespread strategy of termination or "firing" an invaluable customer. First, relationship marketing and "Relationship U-turn" are introduced in this paper. Second, customer value and methods of measuring customer value are discussed. The body of this paper concentrates on different approaches that try to turn unprofitable customer relationships into profitable ones. Some of the approaches focus on letting the customer take over more of the value chain activities such as self-service. Other approaches look more at the non-monetary value a customer can provide such as positive word-of-mouth. Examples from business-to-business (B2B) and business-to-consumer (B2C) markets are given for each approach and discussed in detail. The paper concludes with ideas for future research and a discussion. It emphasizes that companies need to realize that every customer is an asset that contributes to the value of a firm. However, customers differ in their needs and a company has to tailor its offering to meet these needs. Only when a company takes a more customer-centric view can it be successful, especially in mature markets.
Beyond Dealmaking
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Author : Melanie Billings-Yun
language : en
Publisher: John Wiley & Sons
Release Date : 2010-01-26
Beyond Dealmaking written by Melanie Billings-Yun and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-26 with Business & Economics categories.
Getting to yes is not the same as getting results. In Beyond Dealmaking, international negotiation expert and mediator Melanie Billings-Yun shows that the key to winning unbeatable, long-term results in today’s complex economic landscape is to negotiate solid long-term relationships. Traditionally, negotiation has been approached as an isolated activity, separate from the business relationship. But those who focus only on getting the deal closed often find their victory doesn’t translate into sustainable profits. Any deal is as fragile as the paper it’s written on. Countless disputes arise and deals easily collapse when the negotiation process leaves one party unhappy, feeling forced into unfair terms, or even disgruntled at a change in circumstances. In five clear steps, Billings-Yun takes the pain and fear out of negotiation with her proven GRASP method, showing how to: Understand the Goals of all parties, beyond the immediate deal Develop Routes to maximize mutual benefit and promote synergy among the parties Build openness, trust, and common understanding through valid Arguments Benchmark Substitutes to keep relationships from growing stale or one-sided Increase your Persuasion through empathetic communication and genuine care Filled with real-life examples of negotiations that have gone right and wrong, this groundbreaking book shows how fairness, honesty, empathy, flexibility, and mutual problem-solving lead to sustainable success. By following the powerful five-step GRASP negotiation process, anyone can learn to negotiate in a way that is positive, exciting, and rewarding. Most importantly, they will learn that the greatest victories come not through fighting battles, but through building alliances.
Profitable Partnerships
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Author : Greg Nathan
language : en
Publisher:
Release Date : 2000
Profitable Partnerships written by Greg Nathan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Franchises (Retail trade) categories.
Build Fix Or Terminate The Distributor S Guide To More Profitable Supplier Relations
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Author :
language : en
Publisher: Natl Assn Wholesale-Distr
Release Date : 2009
Build Fix Or Terminate The Distributor S Guide To More Profitable Supplier Relations written by and has been published by Natl Assn Wholesale-Distr this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Distributors (Commerce) categories.
Profit Maximization Through Customer Relationship Marketing
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Author : Lerzan Aksoy
language : en
Publisher: Routledge
Release Date : 2014-06-03
Profit Maximization Through Customer Relationship Marketing written by Lerzan Aksoy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation comprehensively explains how to make best use of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to clearly illustrate concepts. Topics discussed in Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation include: the goals of customer centric approaches various customer segmentation approaches cross-selling as a strategy for customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and customer retention and more! Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation is an invaluable resource for practitioners, educators, and graduate students.