Projective Techniques And Sort Based Research Methods
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Projective Techniques And Sort Based Research Methods
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Author : Paul M.W. Hackett
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-05
Projective Techniques And Sort Based Research Methods written by Paul M.W. Hackett and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-05 with Psychology categories.
Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these. This book brings together a wide range of examples of projective and mapping techniques that offer the ideal methodology for researchers wishing to collect less controlled and filtered material, that tap the deeper levels of the conscious and sub-conscious to reveal a more profound, richer and hidden level of response. It presents the techniques in a way that will enable the reader to appreciate their nature and to choose an appropriate method for their own research. Information is also provided that allows readers to design and implement their own projective or sort-based approaches. Each of the approaches the authors present are concisely described, and their usages explained, along with references and examples of the applied usage of the technique. The book is valuable reading for researchers from a wide range of academic disciplines from within the social sciences, humanities, business studies, marketing, etc. The book is an introductory guide, but it will be appropriate for use with undergraduate, post-graduate and research students. It will also be of great use to professionals working in the areas of consumer behaviour, marketing and communications.
Projective Techniques For Social Science And Business Research
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Author : Lawrence C. Soley
language : en
Publisher: The Southshore Press
Release Date : 2008
Projective Techniques For Social Science And Business Research written by Lawrence C. Soley and has been published by The Southshore Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Projective Techniques And Cross Cultural Research
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Author : Gardner Lindzey
language : en
Publisher: Ardent Media
Release Date : 1961
Projective Techniques And Cross Cultural Research written by Gardner Lindzey and has been published by Ardent Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Psychology categories.
Essentials Of Marketing Research
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Author : Kenneth E. Clow
language : en
Publisher: SAGE Publications
Release Date : 2013-01-09
Essentials Of Marketing Research written by Kenneth E. Clow and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-09 with Business & Economics categories.
Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.
Research Methodology In Behavioural Sciences
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Author : S. K. MANGAL
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2013-08-22
Research Methodology In Behavioural Sciences written by S. K. MANGAL and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-22 with Education categories.
The quality and productivity of a research work very much depends on the competency of the researchers. Such competency needs to be generated and nurtured properly among the researchers from the very beginning of their research career. This comprehensive book on research methodology discusses in detail how to carry out research studies in various disciplines of behavioural sciences in an organized manner. The book is meant for the postgraduate students of Education (M.Ed.), Sociology, Psychology and Management. In addition, it will also be useful to research scholars in learning the art of doing qualitative and quantitative research studies in behavioural sciences. Key Features Systematic and logical organization of the subject matter providing step-by-step description of the research methodology for conducting research studies. Extensively illustrated with working examples, diagrams and tables. A comprehensive description of the essential data collection tools employed in quantitative and qualitative research studies, along with their proper construction, standardization and validation. Complete and workable description of the techniques and methods of data analysis used in quantitative and qualitative research studies. A complete chapter devoted to the use of computer technology for the execution of the quantitative and qualitative research studies.
Handbook Of Ethnography In Healthcare Research
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Author : Paul M. W. Hackett
language : en
Publisher: Routledge
Release Date : 2020-12-02
Handbook Of Ethnography In Healthcare Research written by Paul M. W. Hackett and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-02 with Psychology categories.
This handbook provides an up-to-date reference point for ethnography in healthcare research. Taking a multi-disciplinary approach, the chapters offer a holistic view of ethnography within medical contexts. This edited volume is organized around major methodological themes, such as ethics, interviews, narrative analysis and mixed methods. Through the use of case studies, it illustrates how methodological considerations for ethnographic healthcare research are distinct from those in other fields. It has detailed content on the methodological facets of undertaking ethnography for prospective researchers to help them to conduct research in both an ethical and safe manner. It also highlights important issues such as the role of the researcher as the key research instrument, exploring how one’s social behaviours enable the researcher to ‘get closer’ to his/her participants and thus uncover original phenomena. Furthermore, it invites critical discussion of applied methodological strategies within the global academic community by pushing forward the use of ethnography to enhance the body of knowledge in the field. The book offers an original guide for advanced students, prospective ethnographers, and healthcare professionals aiming to utilize this methodological approach.
Handbook Of Research Methods For Tourism And Hospitality Management
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Author : Robin Nunkoo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-07-27
Handbook Of Research Methods For Tourism And Hospitality Management written by Robin Nunkoo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Marketing Research And Information Systems
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Author : I. M. Crawford
language : en
Publisher: Food & Agriculture Org.
Release Date : 1997
Marketing Research And Information Systems written by I. M. Crawford and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Marketing Research and Information Systems
Formative Research In Social Marketing
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Author : Krzysztof Kubacki
language : en
Publisher: Springer
Release Date : 2016-10-07
Formative Research In Social Marketing written by Krzysztof Kubacki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-07 with Business & Economics categories.
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
Doing Counselling Research
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Author : John McLeod
language : en
Publisher: SAGE
Release Date : 2003-05-18
Doing Counselling Research written by John McLeod and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-18 with Psychology categories.
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