Projective Techniques And Sort Based Research Methods
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Projective Techniques And Sort Based Research Methods
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Author : Paul M.W. Hackett
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-05
Projective Techniques And Sort Based Research Methods written by Paul M.W. Hackett and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-05 with Psychology categories.
Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these. This book brings together a wide range of examples of projective and mapping techniques that offer the ideal methodology for researchers wishing to collect less controlled and filtered material, that tap the deeper levels of the conscious and sub-conscious to reveal a more profound, richer and hidden level of response. It presents the techniques in a way that will enable the reader to appreciate their nature and to choose an appropriate method for their own research. Information is also provided that allows readers to design and implement their own projective or sort-based approaches. Each of the approaches the authors present are concisely described, and their usages explained, along with references and examples of the applied usage of the technique. The book is valuable reading for researchers from a wide range of academic disciplines from within the social sciences, humanities, business studies, marketing, etc. The book is an introductory guide, but it will be appropriate for use with undergraduate, post-graduate and research students. It will also be of great use to professionals working in the areas of consumer behaviour, marketing and communications.
Qualitative Methods For Marketplace Research
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Author : Shay Sayre
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2001-03-21
Qualitative Methods For Marketplace Research written by Shay Sayre and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-21 with Business & Economics categories.
The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
Qualitative Market Research
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Author : Hy Mariampolski
language : en
Publisher: SAGE
Release Date : 2001-08-21
Qualitative Market Research written by Hy Mariampolski and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-21 with Business & Economics categories.
This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.
Collecting Qualitative Data
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Author : Greg Guest
language : en
Publisher: SAGE
Release Date : 2013
Collecting Qualitative Data written by Greg Guest and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Medical categories.
Provides a very practical and step-by-step guide to collecting and managing qualitative data,
Essentials Of Marketing Research
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Author : Kenneth E. Clow
language : en
Publisher: SAGE Publications
Release Date : 2013-01-09
Essentials Of Marketing Research written by Kenneth E. Clow and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-09 with Business & Economics categories.
This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making. Covering key statistical concepts, the book includes exercises especially designed to teach students how to interpret and apply marketing research results. To make teaching and learning easier, numerous data sets and case studies are offered through the online resources for instructors and students, which also offer step-by-step SPSS instructions. In addition, the easy-to-follow composition of the text and its accompanying learning aids make it an excellent choice for online courses as well as those taught face-to-face.
Research Methods In Public Administration And Nonprofit Management
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Author : David E. McNabb
language : en
Publisher: Routledge
Release Date : 2017-09-11
Research Methods In Public Administration And Nonprofit Management written by David E. McNabb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-11 with Political Science categories.
Now in a thoroughly revised and refreshed fourth edition, Research Methods in Public Administration and Nonprofit Management is beloved by students and professors alike for its exceptional clarity and accessibility and plentiful illustrations. This new edition integrates quantitative, qualitative, and mixed-methods approaches, as well as specific up-to-date instruction in the use of statistical software programs such as Excel and SPSS. Changes to this edition include: A new section, featuring two new chapters, to explore mixed-methods approaches to research, including fundamentals, research design, data collection, and analyzing and interpreting findings A new, dedicated chapter on Big Data research Updated exhibits and examples throughout the book A new companion website to accompany the book containing PowerPoint slides for each chapter New exhibits, tables, figures, and exercises, as well as key terms and discussion questions at the end of each chapter Research Methods in Public Administration and Nonprofit Management, 4e is an ideal textbook for use in all research methods courses in undergraduate and graduate public administration, public affairs, and nonprofit management courses.
Research Methods And Data Analysis For Business Decisions
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Author : James E. Sallis
language : en
Publisher: Springer Nature
Release Date : 2021-10-30
Research Methods And Data Analysis For Business Decisions written by James E. Sallis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-30 with Business & Economics categories.
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Resources For Nursing Research
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Author : Cynthia Clamp
language : en
Publisher: SAGE
Release Date : 2005-01-11
Resources For Nursing Research written by Cynthia Clamp and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-11 with Medical categories.
′The 4th edition of this extensive text is an outstanding resource prepared by nurses (and a librarian) for nurses. In a structured and helpful style it presents thousands of items from the literature - published papers, reports, books and electronic resources - as a clear, accessible, and most of all useful collection. The efforts to signpost and lead the reader to the sought-for information are effective and well-conceived, and the "How to use this book" section is remarkably simple...the book should be found in every nursing and health library, every research institute and centre, and close to many career researchers′ desks′ - RCN Research This latest edition of Resources for Nursing Research provides a comprehensive bibliography of sources on nursing research, and includes references for books, journal papers and Internet resources. Designed to act as a ′signpost′ to available literature in the area, this Fourth Edition covers the disciplines of nursing, health care and the social sciences. Entries are concise, informative and accessible, and are arranged under three main sections: · ′Sources of Literature′ covers the process of literature searching, including using libraries and other tools for accessing literature · ′Methods of Inquiry′ includes an introduction to research, how to conceptualize and design nursing and health research, measurement and data collection, and the interpretation and presentation of data · ′The Background to Research in Nursing′ encompasses the development of nursing research; the profession′s responsibilities; the role of government; funding; research roles and careers; and education for research. Fully revised and updated, the Fourth Edition includes just under 3000 entries, of which 90% are new. It has extensive coverage of US, UK literature and other international resources. This new edition will be an essential guide for all those with an interest in nursing research, including students, teachers, librarians, practitioners and researchers.
Consumer Psychology A Study Guide To Qualitative Research Methods
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Author : Paul M.W. Hackett
language : en
Publisher: Verlag Barbara Budrich
Release Date : 2016-04-18
Consumer Psychology A Study Guide To Qualitative Research Methods written by Paul M.W. Hackett and has been published by Verlag Barbara Budrich this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-18 with Business & Economics categories.
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Qualitative Research Methods In Consumer Psychology
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Author : Paul Hackett
language : en
Publisher: Psychology Press
Release Date : 2015-08-20
Qualitative Research Methods In Consumer Psychology written by Paul Hackett and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Psychology categories.
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.