Psychological And Behavioral Decision Making Of Green Consumption
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Psychological And Behavioral Decision Making Of Green Consumption
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Author : Ruyin Long
language : en
Publisher: Frontiers Media SA
Release Date : 2022-11-11
Psychological And Behavioral Decision Making Of Green Consumption written by Ruyin Long and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-11 with Science categories.
Communicating Sustainability For The Green Economy
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Author : Lynn R Kahle
language : en
Publisher: Routledge
Release Date : 2015-01-28
Communicating Sustainability For The Green Economy written by Lynn R Kahle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Concise Introduction To Sustainable Consumption
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Author : John Thøgersen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-01-20
Concise Introduction To Sustainable Consumption written by John Thøgersen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-20 with Business & Economics categories.
Examining the psychological and social drivers of unsustainable and sustainable consumption, this Concise Introduction provides an insightful overview of the causes of unsustainable consumer behaviour and the instruments and interventions needed to create a sustainable consumption pattern.
Psychology Of Sustainability
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Author : Robert G. Jones
language : en
Publisher: Routledge
Release Date : 2014-07-11
Psychology Of Sustainability written by Robert G. Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-11 with Psychology categories.
Psychology of Sustainability: An Applied Perspective examines the many psychological factors that lead to human behavioral effects on the environment. Each chapter will apply elements from a basic research area into the context of criteria specific to sustainability. Increased interest has led many universities to offer courses on "Psychology of Sustainability." This book is the perfect text to provide an introduction to the subject. Throughout the book, readers will find new ways of framing questions related to human adaptability and evolutionary psychology. Psychology of Sustainability is ideal for students or professionals who are looking to contribute to the conversation.
Consumer Behavior In The Internet Era
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Author : Gong Sun
language : en
Publisher: Frontiers Media SA
Release Date : 2022-11-28
Consumer Behavior In The Internet Era written by Gong Sun and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Science categories.
The Captivating Psychology Of Consumer Choices
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-05-22
The Captivating Psychology Of Consumer Choices written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-22 with Psychology categories.
In a world where consumer choices drive economic engines and shape cultural trends, understanding the psychology behind our purchasing decisions is more crucial than ever. "The Captivating Psychology of Consumer Choices" offers a comprehensive exploration of the intricate factors that influence our consumer behavior, providing valuable insights for marketers, business leaders, and consumers alike. Delving into the depths of consumer psychology, this book unveils the hidden forces that shape our buying habits and decision-making processes. Through a comprehensive analysis of key psychological principles and theories, it unravels the intricate interplay between our thoughts, emotions, and actions as consumers. From the initial spark of desire to the final act of purchase, consumers navigate a complex landscape of influences, both internal and external. This book delves into the depths of consumer psychology, shedding light on the cognitive processes, emotional triggers, and social factors that shape our consumer choices. With captivating prose and real-world examples, the book explores the role of perception and information processing in consumer behavior, examining how consumers interpret and respond to marketing messages and product offerings. It investigates the formation and change of consumer attitudes, uncovering the impact of persuasion techniques and social influence on our brand preferences and buying decisions. Furthermore, the book delves into the intricate workings of motivation and goal-directed behavior, uncovering the hidden desires and aspirations that drive our consumer choices. It examines the role of emotions in consumer behavior, exploring the powerful impact of feelings and moods on our purchasing decisions. By delving into the depths of consumer psychology, this book provides readers with a comprehensive understanding of the factors that influence our consumer choices. With this knowledge, marketers can craft more effective strategies, business leaders can make informed decisions, and consumers can gain a deeper understanding of their own buying habits. "The Captivating Psychology of Consumer Choices" offers a fascinating journey into the realm of consumer behavior, revealing the hidden forces that drive our purchasing decisions. If you like this book, write a review on google books!
Consumer Behaviour And Sustainable Fashion Consumption
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Author : Subramanian Senthilkannan Muthu
language : en
Publisher: Springer
Release Date : 2018-06-21
Consumer Behaviour And Sustainable Fashion Consumption written by Subramanian Senthilkannan Muthu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-21 with Technology & Engineering categories.
This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Green Marketing As A Positive Driver Toward Business Sustainability
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Author : Naidoo, Vannie
language : en
Publisher: IGI Global
Release Date : 2019-07-26
Green Marketing As A Positive Driver Toward Business Sustainability written by Naidoo, Vannie and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-26 with Business & Economics categories.
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
The Applied Psychology Of Sustainability
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Author : Robert G. Jones
language : en
Publisher: Routledge
Release Date : 2020-04-02
The Applied Psychology Of Sustainability written by Robert G. Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Psychology categories.
Why doesn’t everyone see sustainability as a huge issue? Why don’t people think more carefully before making choices? What will it take for people to change? Examining the many psychological factors that lead to human behavioral effects on the environment, this book answers these questions definitively and provides practical guidance for approaches that have been used to successfully stimulate change. The Applied Psychology of Sustainability provides an extensive, integrated definition of the processes that lead to climatic, ecological, and socio-economic results: It defines a Psychology of Sustainability. Each chapter applies elements from the core research areas of cognitive, social, and developmental psychology into the context of criteria specific to sustainability. Comprehensively updated to embrace great change in the field, this new edition expands on critical issues yet maintains its strong foundation that the psychology of decisions is the essential precursor to sustainability and that these decisions should be treated as the primary target of change. Throughout the book, readers will find new ways of framing questions related to human adaptability and evolutionary psychology. The Applied Psychology of Sustainability is essential reading for students and professionals in a range of disciplines who wish to contribute to this crucial conversation.
Consumer Behaviour Analysis The Behavioural Basis Of Consumer Choice
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Author : Gordon R. Foxall
language : en
Publisher: Taylor & Francis
Release Date : 2002
Consumer Behaviour Analysis The Behavioural Basis Of Consumer Choice written by Gordon R. Foxall and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.