Public Communication And Behavior
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Public Communication And Behavior
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Author : George Comstock
language : en
Publisher: Elsevier
Release Date : 2013-11-15
Public Communication And Behavior written by George Comstock and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-15 with Psychology categories.
Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Public Communication And Behaviour
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Author : G. Comstock
language : en
Publisher:
Release Date : 1986
Public Communication And Behaviour written by G. Comstock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.
Public Communication And Behavior
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Author : George Comstock
language : en
Publisher: Academic Press
Release Date : 2013-09-24
Public Communication And Behavior written by George Comstock and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-24 with Technology & Engineering categories.
Public Communication and Behavior, Volume 2, is devoted to the study of communicatory behavior that has a public or social character. More concretely, it encompasses research and theory designated as ""within a range of disciplines and fields—advertising, child development, education, journalism, political science, sociology, and wherever else such scholarly activity occurs including, of course, social psychology"". The book opens with a chapter on television exposure as a potential cause of aggression. This is followed by separate chapters on barriers to information flow and the manner in which news audiences make use of TV news; various television forms and their impact on children; and the characterization and formalization of some elements of the evolving paradigm of communications research. The final chapter discusses the research findings concerning the public impact of the 1983 television movie about the aftermath of nuclear war, The Day After.
Public Communication And Behavior Series
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Author : Comstock
language : en
Publisher: Academic Press
Release Date : 1997-08
Public Communication And Behavior Series written by Comstock and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08 with categories.
Public Communication
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Author : Jerry W. Koehler
language : en
Publisher: MacMillan Publishing Company
Release Date : 1978
Public Communication written by Jerry W. Koehler and has been published by MacMillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Language Arts & Disciplines categories.
Public Relations Writing
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Author : Kerry Tucker
language : en
Publisher:
Release Date : 1997
Public Relations Writing written by Kerry Tucker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Public Relations Writing organizes writing and the techniques of practice to generate supportive behaviors from publics important to an organization. Its foundation is an issue anticipation process which incorporates behavioral strategy to help manage issues critical to the pursuit of an organization's mission. A behavioral framework links the public relations plan and application of motivational principles to writing and organizing public relations techniques. The third edition modifies the behavioral framework to better overcome obstacles to behavior change. It also begins to embrace the new wave of communication technology which will revolutionize public relations writing and tactics.
Public Communication And Behavior
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Author : George A. Comstock
language : en
Publisher:
Release Date : 1986
Public Communication And Behavior written by George A. Comstock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Behavior categories.
Public Communication Campaigns
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Author : Ronald E. Rice
language : en
Publisher: SAGE
Release Date : 2013
Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the ...
Collective Behavior And Public Opinion
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Author : Jaap van Ginneken
language : en
Publisher: Routledge
Release Date : 2003-04-02
Collective Behavior And Public Opinion written by Jaap van Ginneken and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-02 with History categories.
This is a highly innovative and stimulating work with the outline of an entirely new approach to massive and rapid shifts in opinion and communication. It discusses and explains such mysterious phenomena as sudden crazes and crashes, fads and fashion, hypes and manias, moral outrage and protests, gossip and rumors, and scares and panics. Rich in alternative insights, the book is divided into four parts. Part I discusses the points of departure: the most relevant processes of opinion formation and communication. Part II is about phenomena on three different levels, that have traditionally been studied within the twin fields of mass psychology and collective behavior sociology. Part III focuses on the three prime forms of "emotional coloring" of opinion currents and public moods. Part IV discusses a combination of some of the aforementioned phenomena: successive crazes and crashes in financial markets, and looks at why technological and economic, and social and opinion forecasts often fail so miserably. The audience for this book includes students of social and mass psychology, social movements and collective behavior sociology, and opinion and communication in general. Professionals in public relations, marketing, health, finance, and politics, as well as the educated lay audience, will also find this book of interest.
Relations In Public
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Author : Erving Goffman
language : en
Publisher: Transaction Publishers
Release Date : 2009-12-31
Relations In Public written by Erving Goffman and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-31 with Psychology categories.
Until recently, to be in a "public place" meant to feel safe. That has changed, especially in cities. Urban dwellers sense the need to quickly react to gestural cues from persons in their immediate presence in order to establish their relationship to each other. Through this communication they hope to detect potential danger before it is too late for self-defense or flight. The ability to read accurately the "informing signs" by which strangers indicate their relationship to one another in public or semi-public places without speaking, has become as important as understanding the official written and spoken language of the country. In Relations in Public, Erving Goff man provides a grammar of the unspoken language used in public places. He shows that the way strangers relate in public is part of a design by which friends and acquaintances manage their relationship in the presence of bystanders. He argues that, taken together, this forms part of a new domain of inquiry into the rules for co-mingling, or public order. Most people give little thought to how elaborate and complex our everyday behavior in public actually is. For example, we adhere to the rules of pedestrian traffic on a busy thoroughfare, accept the usual ways of acting in a crowded elevator or subway car, grasp the delicate nuances of conversational behavior, and respond to the rich vocabulary of body gestures. We behave differently at weddings, at meals, in crowds, in couples, and when alone. Such everyday behavior, though generally below the level of awareness, embodies unspoken codes of social understandings necessary for the orderly conduct of society.