Public Communication And Behaviour

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Oecd Report On Public Communication The Global Context And The Way Forward

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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2021-12-21

Oecd Report On Public Communication The Global Context And The Way Forward written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-21 with categories.

The first OECD Report on Public Communication: The Global Context and the Way Forward examines the public communication structures, mandates and practices of centres of governments and ministries of health from 46 countries, based on the 2020 Understanding Public Communication surveys.

Public Communication And Behavior

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Author : George Comstock
language : en
Publisher: Elsevier
Release Date : 2013-11-15

Public Communication And Behavior written by George Comstock and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-15 with Psychology categories.

Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.

Introduction To Public Relations And Advertising

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Author : D F du Plessis
language : en
Publisher: Juta and Company Ltd
Release Date : 2000

Introduction To Public Relations And Advertising written by D F du Plessis and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Re Discovering The Human Element In Public Relations And Communication Management In Unpredictable Times

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Author : Natalia Rodríguez-Salcedo
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-02-01

Re Discovering The Human Element In Public Relations And Communication Management In Unpredictable Times written by Natalia Rodríguez-Salcedo and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-01 with Business & Economics categories.

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.

Handbook Of Public Relations

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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2001

Handbook Of Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Public Relations Research

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Author : Ansgar Zerfaß
language : en
Publisher: Springer
Release Date : 2008-05-08

Public Relations Research written by Ansgar Zerfaß and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-08 with Social Science categories.

Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship has largely remained parochial to specific regions such as the United States, the United Kingdom, Latin America, German speaking Europe, etc. as evidenced in the bibliographic references of many essays in this volume itself where authors predo- nantly cite work from their own regions. This is often necessitated by linguistic differences with only English serving as the universal language that helps permeate knowledge through most regions. Pedagogical and methodological factors also have played a role in the regionalization of the body of knowledge. However, we believe that knowledge flo- ishes most when it is shared across different kinds of barriers. Globalization has made it essential for us to recognize this reality more than ever. This volume tries to bridge the gap and presents theories and concepts from researchers around the world.

Oecd Public Governance Reviews Public Communication Scan Of The United Kingdom Using Public Communication To Strengthen Democracy And Public Trust

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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2023-12-16

Oecd Public Governance Reviews Public Communication Scan Of The United Kingdom Using Public Communication To Strengthen Democracy And Public Trust written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-16 with categories.

This Public Communication Scan of the United Kingdom, the first such scan of an OECD Member country, brings new insights to the OECD’s work on understanding how public communication contributes to democratic governance.

Public Communication

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Author : Jerry W. Koehler
language : en
Publisher: MacMillan Publishing Company
Release Date : 1978

Public Communication written by Jerry W. Koehler and has been published by MacMillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Language Arts & Disciplines categories.

Public Relations As Public Diplomacy

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Author : Sandra L. Braun
language : en
Publisher: Routledge
Release Date : 2020-01-27

Public Relations As Public Diplomacy written by Sandra L. Braun and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-27 with Business & Economics categories.

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad. This concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglement of the fields of public diplomacy and public relations and to offer a more palatable conceptualization of them as two discrete, but necessary, parts of a whole. It acknowledges the varied soup of contested terminology which surrounds the field of public diplomacy (e.g. corporate diplomacy, cultural diplomacy and economic diplomacy). This work conceptualizes public diplomacy and public relations as two parts of a whole in which the sum is greater than its individual parts, juxtaposing the two fields in relation to one another, diminishing neither. The contents of this work provide a broad overview of the fields of public diplomacy and public relations that could serve as an introduction and discussion point for students and scholars in both fields and offers a specific case study around which lively discussion and additional study can ensue.

Public Relations Cases And Readings

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Author : Daniel Moss
language : en
Publisher: Routledge
Release Date : 2005-08-19

Public Relations Cases And Readings written by Daniel Moss and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-19 with Business & Economics categories.

This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management global reputation management crisis management in the oil and shipping industries exploiting strategic alliances between voluntary and private sector organizations public relations support for international branding and market entry the importance of internal communications during international mergers the integration of public relations and marketing communications business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs.