Public Relations Activism And Social Change
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Public Relations Activism And Social Change
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Author : Kristin Demetrious
language : en
Publisher: Routledge
Release Date : 2013-03-05
Public Relations Activism And Social Change written by Kristin Demetrious and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-05 with Business & Economics categories.
Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that ‘PR’ was arrogant, unethical and politically offensive in ways that have severely weakened democratic process and its public standing and professional credibility. The book argues that change within the field of public relations is imminent and urgent—for us all. As the effects of climate change intensify, and are magnified by high carbon dioxide emitting industries, vigorous public debate is vital in the exploration of new ideas and action and if alternative futures are to be imagined. In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields. Lastly, she brings original new perspectives to understand current and emergent developments in activism and public relations brought about through the proliferation of Internet and digital cultures.
Popular Culture And Social Change
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Author : Kate Fitch
language : en
Publisher: Routledge
Release Date : 2020-10-29
Popular Culture And Social Change written by Kate Fitch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-29 with Business & Economics categories.
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.
Beyond Prime Time Activism
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Author : Charlotte Ryan
language : en
Publisher: Routledge
Release Date : 2019-03-13
Beyond Prime Time Activism written by Charlotte Ryan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-13 with Political Science categories.
In this accessible introduction to communication activism, organizer Karen Jeffreys and sociologist Charlotte Ryan draw on more than two decades of ongoing collaboration, using the Rhode Island Coalition for the Homeless (RICH) as a case study. The book examines a community with shared values, decision-making, and conflict resolution procedures, tracking its organizing strategy and matched communication plan. The authors first describe a communication campaign during the welfare reform battles (1990–1995) in which they began to practice communication activism. In ongoing work with two organizations over the next two decades, they distil a model of communication activism that draws directly from vibrant traditions of empowerment communication in U.S. social movements and movements from the Global South. Beyond Prime Time Activism provides students and researchers with an invaluable look at contemporary activism practices and with practical tools tried and tested in two decades of social movement engagement. This book is ideal for anyone participating in social change movements or studying how they navigate communication and media inequalities.
Protest Public Relations
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Author : Ana Adi
language : en
Publisher: Routledge
Release Date : 2018-10-09
Protest Public Relations written by Ana Adi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-09 with Business & Economics categories.
Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.
Public Relations As Activism
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Author : Derina R. Holtzhausen
language : en
Publisher: Routledge
Release Date : 2013-06-17
Public Relations As Activism written by Derina R. Holtzhausen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Language Arts & Disciplines categories.
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.
Data Activism And Social Change
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Author : Miren Gutiérrez
language : en
Publisher: Springer
Release Date : 2018-05-02
Data Activism And Social Change written by Miren Gutiérrez and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-02 with Social Science categories.
This book efficiently contributes to our understanding of the interplay between data, technology and communicative practice on the one hand, and democratic participation on the other. It addresses the emergence of proactive data activism, a new sociotechnical phenomenon in the field of action that arises as a reaction to massive datafication, and makes affirmative use of data for advocacy and social change. By blending empirical observation and in-depth qualitative interviews, Gutiérrez brings to the fore a debate about the social uses of the data infrastructure and examines precisely how people employ it, in combination with other technologies, to collaborate and act for social change.
Prime Time Activism
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Author : Charlotte Ryan
language : en
Publisher: South End Press
Release Date : 1991
Prime Time Activism written by Charlotte Ryan and has been published by South End Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Mass Media categories.
An essential primer for all grassroots activists, this book demystifies the media in such a way that the reader-activist gains a framework for understanding the propaganda industry of the United States.
The Handbook Of Development Communication And Social Change
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Author : Karin Gwinn Wilkins
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-22
The Handbook Of Development Communication And Social Change written by Karin Gwinn Wilkins and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-22 with Social Science categories.
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
Activism And Social Change
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Author : Eric Shragge
language : en
Publisher: University of Toronto Press
Release Date : 2003
Activism And Social Change written by Eric Shragge and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Political Science categories.
"[T]his book connects the personal and the political to produce a sophisticated understanding of the potential of, as well as barriers to, local activism and community organizing...." - Robert Fisher, University of Connecticut
Public Relations And The Public Interest
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Author : Jane Johnston
language : en
Publisher: Routledge
Release Date : 2016-02-12
Public Relations And The Public Interest written by Jane Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-12 with Language Arts & Disciplines categories.
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.