Public Relations And Individuality
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Public Relations And Individuality
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Author : Simon Moore
language : en
Publisher: Routledge
Release Date : 2018-05-08
Public Relations And Individuality written by Simon Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-08 with Business & Economics categories.
Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters – public relations (PR) – is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves? PR’s massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field’s most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.
Public Relations And The History Of Ideas
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Author : Simon Moore
language : en
Publisher: Routledge
Release Date : 2014-04-16
Public Relations And The History Of Ideas written by Simon Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-16 with Business & Economics categories.
This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society’s biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them. This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history.
Rhetorical And Critical Approaches To Public Relations Ii
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Author : Dr Robert L Heath
language : en
Publisher: Routledge
Release Date : 2013-11-05
Rhetorical And Critical Approaches To Public Relations Ii written by Dr Robert L Heath and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Business & Economics categories.
This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
Introduction To Public Relations And Advertising
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Author : D F du Plessis
language : en
Publisher: Juta and Company Ltd
Release Date : 2000
Introduction To Public Relations And Advertising written by D F du Plessis and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Public Relations And The Corporate Persona
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Author : Burton Saint John III
language : en
Publisher: Routledge
Release Date : 2017-07-20
Public Relations And The Corporate Persona written by Burton Saint John III and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-20 with Business & Economics categories.
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
The Many Faces Of Individualism
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Author : A. W. Musschenga
language : en
Publisher: Peeters Publishers
Release Date : 2001
The Many Faces Of Individualism written by A. W. Musschenga and has been published by Peeters Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Philosophy categories.
Arguments about the definition, the moral and social significance of the concepts of individualism and individualisation are addressed in this collection of essays.
A Geography Of Public Relations Trends
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Author : E. Denig
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-11
A Geography Of Public Relations Trends written by E. Denig and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Language Arts & Disciplines categories.
Selected Proceedings of the Xth Public Relations World Congress `Between People and Power', Amsterdam, June 3-7, 1985.
Media Studies 2 0
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Author : William Merrin
language : en
Publisher: Routledge
Release Date : 2014-03-21
Media Studies 2 0 written by William Merrin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-21 with Social Science categories.
Media Studies 2.0 offers an exploration of the digital revolution and its consequences for media and communication studies, arguing that the new era requires an upgraded discipline: a media studies 2.0. The book traces the history of mass-media and computing, exploring their merger at the end of the twenty-century and the material, ecological, cultural and personal elements of this digital transformation. It considers the history of media and communication studies, arguing that the academic discipline was a product of the analogue, broadcast-era, emerging in the early twentieth century as a response to the success of newspapers, radio and cinema and reflecting that era back in its organisation, themes and concepts. Digitalisation, however, takes us beyond this analogue era (media studies 1.0) into a new, post-broadcast era. Merrin argues that the digital-era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty-first century user. Media 2.0 demand a media studies 2.0 This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication, as well as those specifically studying new and digital media.
Classical Individualism
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Author : Tibor R. Machan
language : en
Publisher: Routledge
Release Date : 2003-07-13
Classical Individualism written by Tibor R. Machan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-13 with Philosophy categories.
In Classical Individualism, Tibor R. Machan argues that individualism is far from being dead. Machan identifies, develops and defends what he calls classical individualism - an individualism humanised by classical philosophy, rooted in Aristotle rather than Hobbes. This book does not reject the social nature of human beings, but finds that every one has a self-directed agent who is responsible for what he or she does. Machan rejects all types of collectivism, including communitarianism, ethnic solidarity, racial unity, and gender identity. The ideas expressed here have important social and political implications, and will be of interest to anyone concerned with the notion of individuality and individual responsibility.
The Concept Of The Individual In The Thought Of Karl Marx
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Author : Zhi Li
language : en
Publisher: Springer Nature
Release Date : 2023-04-08
The Concept Of The Individual In The Thought Of Karl Marx written by Zhi Li and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-08 with Political Science categories.
This book reconstructs the concept of the individual in Marx as the key to a fresh interpretation of Marxian philosophy. Marx moved from an examination of the contingency and indeterminacy of individual consciousness in his early years to a critique of the atomistic individual and materialised social relations in his later years. His thought proposes that ‘real individuals’ are the basis for an understanding of human society that promotes the emancipation of humankind. Marx’s philosophy has often been misunderstood as lacking a concept of the individual. In China, this misunderstanding not only relates to cultural and linguistic particularities (the word ‘individual’ is seldom used in Chinese), but also relates to a misleading view of socialism and communism. This book helps remedy this misunderstanding and draws important comparisons and contrasts between Marx’s concept of the individual with that of liberalism, and between Western and Eastern Marxism.