Public Relations Case Studies From Around The World
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Public Relations Case Studies From Around The World 2nd Edition
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Author : Judy VanSlyke Turk
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2017
Public Relations Case Studies From Around The World 2nd Edition written by Judy VanSlyke Turk and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Organizational behavior categories.
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.
Public Relations Case Studies From Around The World
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Author : Judy VanSlyke Turk
language : en
Publisher:
Release Date : 2022
Public Relations Case Studies From Around The World written by Judy VanSlyke Turk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Communication in organizations categories.
Pr News Casebook
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Author : David P. Bianco
language : en
Publisher: Gale Cengage
Release Date : 1993
Pr News Casebook written by David P. Bianco and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.
Public Relations Cases
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Author : Danny Moss
language : en
Publisher: Routledge
Release Date : 2010-07-16
Public Relations Cases written by Danny Moss and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-16 with Business & Economics categories.
This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations. This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication strategies. The book also examines: The use of social media and blogging as a communications medium The growing importance of corporate social responsibility programmes Local authority identity change High profile international charitable fundraising Sports sponsorship Property sector PR. Featuring cases from around the world, including the UK, India, Korea, Demark, Croatia and the US, this book is an invaluable resource for teachers, researchers and students working in public relations, corporate communication and public affairs.
Cases In Public Relations Strategy
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Author : Burton St. John III
language : en
Publisher: SAGE Publications
Release Date : 2018-08-02
Cases In Public Relations Strategy written by Burton St. John III and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-02 with Language Arts & Disciplines categories.
Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Adventures In Public Relations
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Author : David W. Guth
language : en
Publisher: Allyn & Bacon
Release Date : 2005
Adventures In Public Relations written by David W. Guth and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.
Public Relations In Asia Pacific
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Author : Mary M. Devereux
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-08
Public Relations In Asia Pacific written by Mary M. Devereux and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Business & Economics categories.
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
The Global Public Relations Handbook Revised And Expanded Edition
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2009-01-13
The Global Public Relations Handbook Revised And Expanded Edition written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Business & Economics categories.
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Global Public Relations
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Author : Alan R. Freitag
language : en
Publisher: Routledge
Release Date : 2009-01-13
Global Public Relations written by Alan R. Freitag and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Business & Economics categories.
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
International Public Relations
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Author : Patricia A. Curtin
language : en
Publisher: SAGE
Release Date : 2007-01-18
International Public Relations written by Patricia A. Curtin and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-18 with Language Arts & Disciplines categories.
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.