Public Relations In Asia Pacific
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Public Relations In Asia Pacific
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Author : Mary M. Devereux
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-08
Public Relations In Asia Pacific written by Mary M. Devereux and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Business & Economics categories.
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
The Asia Pacific Public Relations Handbook
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Author : Jim Macnamara
language : en
Publisher: Archipelago Press (SG)
Release Date : 1992-01-01
The Asia Pacific Public Relations Handbook written by Jim Macnamara and has been published by Archipelago Press (SG) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Public relations categories.
Strategic Communication
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Author :
language : en
Publisher:
Release Date : 2012
Strategic Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, and supported by an instructor's manual, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
Public Relations In Asia
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Cengage Learning
Release Date : 2004
Public Relations In Asia written by Krishnamurthy Sriramesh and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
Monday Morning Mail
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Author : Scott Kronick
language : en
Publisher:
Release Date : 2015-10-30
Monday Morning Mail written by Scott Kronick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-30 with categories.
Scott Kronick is President and CEO of Ogilvy Public Relations, Asia Pacific. A 28-year veteran of Ogilvy Public Relations, Scott has spent 24 of those years working in leadership positions throughout the Asia Pacific region. Scott has received numerous awards during his career and today Ogilvy Public Relations is one of the leading and most influential public relations consultancies in the Asia Pacific region. Scott is also the author of The Lighter Side of China, a collection of short stories written in a light-hearted style about an American living in Greater China for 24 years. Today Scott lives with his wife Lisa and two children Jacquelin and Samuel in Beijing, China.
Strategic Communication Cases In Marketing Public Relations Advertising And
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Author : Steven Greenland
language : en
Publisher: Pearson Higher Education AU
Release Date : 2012-01-19
Strategic Communication Cases In Marketing Public Relations Advertising And written by Steven Greenland and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-19 with Business & Economics categories.
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
Public Relations For Asia
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Author : T. Morris
language : en
Publisher: Springer
Release Date : 2007-10-25
Public Relations For Asia written by T. Morris and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-25 with Business & Economics categories.
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Public Relations In Asia
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Author :
language : en
Publisher:
Release Date : 2009
Public Relations In Asia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Asian Perspectives On The Development Of Public Relations
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Author : T. Watson
language : en
Publisher: Springer
Release Date : 2014-04-24
Asian Perspectives On The Development Of Public Relations written by T. Watson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Business & Economics categories.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Corporate Social Responsibility Public Relations And Community Development
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Author : Marianne D. Sison
language : en
Publisher: Routledge New Directions in Press& Communication Research
Release Date : 2018-08-22
Corporate Social Responsibility Public Relations And Community Development written by Marianne D. Sison and has been published by Routledge New Directions in Press& Communication Research this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-22 with Community development categories.
Introduction : exploring the connections -- Beyond nation building: CSR and sustainability in Indonesia -- CSR/PR discourse as advocacy and aspirational talk in Malaysia -- CSR as social development in postcolonial Philippines -- Singapore's strategic social enterprise and inclusive communication -- Sustainable community development and risk mitigation in Thailand -- Blurring CSR/PR boundaries : transactional approaches in Vietnam -- Conclusion : connecting the narratives