Public Relations In Asia
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Public Relations In Asia Pacific
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Author : Mary M. Devereux
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-08
Public Relations In Asia Pacific written by Mary M. Devereux and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Business & Economics categories.
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Public Relations In Asia
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Cengage Learning
Release Date : 2004
Public Relations In Asia written by Krishnamurthy Sriramesh and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
Public Relations For Asia
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Author : T. Morris
language : en
Publisher: Springer
Release Date : 2007-10-25
Public Relations For Asia written by T. Morris and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-25 with Business & Economics categories.
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Public Relations In Asia
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Author :
language : en
Publisher:
Release Date : 2009
Public Relations In Asia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Asian Perspectives On The Development Of Public Relations
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Author : T. Watson
language : en
Publisher: Springer
Release Date : 2014-04-24
Asian Perspectives On The Development Of Public Relations written by T. Watson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Business & Economics categories.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Corporate Social Responsibility Public Relations And Community Engagement
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Author : Marianne D. Sison
language : en
Publisher: Routledge
Release Date : 2018-09-07
Corporate Social Responsibility Public Relations And Community Engagement written by Marianne D. Sison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with Business & Economics categories.
Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.
The Asia Pacific Public Relations Handbook
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Author : Jim Macnamara
language : en
Publisher: Archipelago Press (SG)
Release Date : 1992-01-01
The Asia Pacific Public Relations Handbook written by Jim Macnamara and has been published by Archipelago Press (SG) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Public relations categories.
Essentials Of Public Relations
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Author : Frank William Jefkins
language : en
Publisher:
Release Date : 1982
Essentials Of Public Relations written by Frank William Jefkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Public relations categories.
Culture And Public Relations
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2012
Culture And Public Relations written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students in public relations and business.
Public Relations In China
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Author : D. Wolf
language : en
Publisher: Springer
Release Date : 2016-04-29
Public Relations In China written by D. Wolf and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.