Public Relations Shaping Conversations And Building Trust
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Public Relations Shaping Conversations And Building Trust
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-25
Public Relations Shaping Conversations And Building Trust written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-25 with Business & Economics categories.
In a world where information flows faster than ever before, public relations (PR) has become an indispensable tool for organizations of all sizes. This comprehensive guide provides a roadmap for effective PR practices in the 21st century, empowering readers to communicate effectively, build strong relationships, and achieve success in today's competitive landscape. With its in-depth exploration of PR principles and practices, this book is an invaluable resource for seasoned PR professionals, students, and anyone seeking to understand the intricacies of this dynamic field. From strategic planning and goal setting to media relations and content creation, readers will gain a comprehensive understanding of the tools and techniques used by successful PR practitioners. The book emphasizes the importance of building relationships with key stakeholders, including the media, influencers, and community leaders, and provides practical guidance on how to leverage these relationships to achieve positive outcomes. It also delves into the ethical and legal considerations that PR professionals must navigate, offering insights into how to handle challenging situations with grace and professionalism. Additionally, the book examines the role of PR in crisis communication, reputation management, and public affairs, providing valuable guidance on how to protect and enhance an organization's reputation in times of crisis. It also explores emerging trends and technologies that are shaping the industry, ensuring that readers are well-equipped to adapt and thrive in the ever-changing world of PR. Written in an engaging and accessible style, this book is packed with real-world examples, case studies, and expert insights. It is an essential resource for anyone looking to excel in the field of public relations and achieve measurable results for their organization. If you like this book, write a review on google books!
Managing E Commerce In Business
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Author : J. Botha
language : en
Publisher: Juta and Company Ltd
Release Date : 2008-02-27
Managing E Commerce In Business written by J. Botha and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-27 with Business & Economics categories.
Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.
Cases In Public Relations Management
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Author : Patricia Swann
language : en
Publisher: Taylor & Francis
Release Date : 2025-04-11
Cases In Public Relations Management written by Patricia Swann and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-11 with Business & Economics categories.
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today. Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to “dig deeper” into the cases at hand. New to the fourth edition: Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike Emphasis on social media, sustainability, ethics, and social responsibility for communication management today End-of-chapter activities that reinforce concepts Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals. The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.
Communicating Risk And Safety
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Author : Timothy L. Sellnow
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2023-12-31
Communicating Risk And Safety written by Timothy L. Sellnow and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-31 with Language Arts & Disciplines categories.
The world is wrought with risks that may harm people and cost lives. The news is riddled with reports of natural disasters (wildfires, floods, earthquakes, hurricanes), industrial disasters (chemical spills, water and air pollution), and health pandemics (e.g., SARS, H1NI, COVID19). Effective risk communication is critical to mitigating harms. The body of research in this handbook reveals the challenges of communicating such messages, affirms the need for dialogue, embraces the role of instruction in proactively communicating risk, acknowledges the function of competing risk messages, investigates the growing influence of new media, and constantly reconsiders the ethical imperative for communicating recommendations for enhanced safety.
Public Relations Theory
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Author : Eryn Travis
language : en
Publisher: SAGE Publications
Release Date : 2020-07-08
Public Relations Theory written by Eryn Travis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-08 with Language Arts & Disciplines categories.
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.
The New Rules Of Pr And Marketing
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Author : Hasan Al Mahmud
language : en
Publisher: Panel PR
Release Date : 2024-02-25
The New Rules Of Pr And Marketing written by Hasan Al Mahmud and has been published by Panel PR this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-25 with Business & Economics categories.
The New Rules of PR & Marketing" by Hasan Al Mahmud is your guide to thriving in today's digital age. Discover fresh insights and practical strategies for success, from content creation and storytelling to real-time engagement. Whether you're a PR professional, marketer, or business owner, this concise book equips you with the tools needed to navigate the complexities of modern communication and achieve lasting impact in the digital era.
Powerful Pr Strategies For Success Collection
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Author : Deirdre K. Breakenridge
language : en
Publisher: FT Press
Release Date : 2012-04-20
Powerful Pr Strategies For Success Collection written by Deirdre K. Breakenridge and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-20 with Business & Economics categories.
A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics. From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis
Building Customer Relationships Through Public Relations
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Author : Aspatore Books
language : en
Publisher:
Release Date : 2007
Building Customer Relationships Through Public Relations written by Aspatore Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Building Customer Relationships through Public Relations is an authoritative, insiders perspective on the key strategies for creating a distinct reputation with the consumer in a crowded marketplace. Featuring presidents and CEOs representing some of the nations leading PR firms, this book provides a broad, yet comprehensive overview of the best practices for creating powerful brands in order to establish trust and credibility with customers, as well as to meet the demands of employees, investors, and vendors. Citing recent examples-both successful and unsuccessful-of connecting with consumers on a high level, the authors articulate the finer points of an industry focused on understanding your audience and delivering to meet their needs.
Social Media Campaigns
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Author : Carolyn Mae Kim
language : en
Publisher: Taylor & Francis
Release Date : 2025-08-21
Social Media Campaigns written by Carolyn Mae Kim and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-21 with Language Arts & Disciplines categories.
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. In many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect remains the same: The drive to create authentic human connection. Focusing on the principles for effective strategic communication via social media, this text allows readers to learn techniques and skills that transfer to different social media platforms. This edition again takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. This third edition includes: New insights on AI, ethics, and organizational strategy that reflect the changing landscape of social media. Expanded insights from industry professionals to equip students with diverse perspectives on leading social media hot topics. Updated case studies and real-world examples that showcase how successful brands are navigating the latest trends in earned media, influencer marketing, and community management. This is an ideal text for undergraduate and post-graduate courses in social/digital media marketing and public relations, or a secondary text in broader campaign planning and writing courses. Accompanying gratis online resources include chapter reviews, PowerPoint slides, sample syllabi, in-class exercises, and more.
Communicating Causes
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Author : Nicky Garsten
language : en
Publisher: Routledge
Release Date : 2018-06-13
Communicating Causes written by Nicky Garsten and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-13 with Business & Economics categories.
Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.