Public Relations Strategies And Tactics
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Public Relations
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Author : Dennis L. Wilcox
language : en
Publisher: Pearson
Release Date : 2015-10-07
Public Relations written by Dennis L. Wilcox and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-07 with Social Science categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Public Relations
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Author : Dennis L. Wilcox
language : en
Publisher: Allyn & Bacon
Release Date : 2005
Public Relations written by Dennis L. Wilcox and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"Public Relations: Strategies and Tactics," Study Edition 7/e Dennis L. Wilcox, San Jose State University Glen T. Cameron, Missouri School of Journalism Phillip H. Ault, South Bend Tribune Warren K. Agee, University of Georgia Containing the same engaging and effective features that have made "Public Relations: Strategies and Tactics" such a success, the Study Edition offers an additional bonus: perforated Practice Tests at no extra cost to students. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual for FREE. Also included FREE with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books! Using real-life case studies, "Public Relations: Strategies and Tactics" helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Special Features of the Study Edition Practice Tests at the end of the book-- over 20 multiple choice questions per chapter-- give students the chance to gauge their knowledge about the material in the text and to prepare for exams. These test questions are a fresh source of study and testingmaterial. Practice Tests are on perforated paper, so students can tear them out and hand them in to instructors-- perfect for students whose instructors use the practice tests as actual tests or assignments that are submitted for a grade. Access to the "Tutor Center" is included FREE with the Practice Test Solutions Manual when instructors order the valuepack option. After activating the access card, students can fax, call, or email our qualified professionals for live advice and tutoring on subjects covered in the text.
Public Relations Strategies And Tactics
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Author : Dennis L. Wilcox
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-03-18
Public Relations Strategies And Tactics written by Dennis L. Wilcox and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-18 with Language Arts & Disciplines categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Strategic Planning For Public Relations
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Author : Ronald D. Smith
language : en
Publisher: Taylor & Francis
Release Date : 2004-09-15
Strategic Planning For Public Relations written by Ronald D. Smith and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-15 with Business & Economics categories.
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Public Relations Strategies And Tactics Global Edition
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Author : Dennis L. Wilcox
language : en
Publisher: Pearson Higher Ed
Release Date : 2015-01-16
Public Relations Strategies And Tactics Global Edition written by Dennis L. Wilcox and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-16 with Business & Economics categories.
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Strategic Communication
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Author : Jane Johnston
language : en
Publisher: Routledge
Release Date : 2020-09-28
Strategic Communication written by Jane Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-28 with Business & Economics categories.
Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.
Public Relations
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Author : Wilcox
language : en
Publisher:
Release Date : 2000-05
Public Relations written by Wilcox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05 with Business & Economics categories.
Political Strategy And Tactics
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Author : Laure Paquette
language : en
Publisher: Nova Publishers
Release Date : 2002
Political Strategy And Tactics written by Laure Paquette and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This book aims to bridge a broadly applicable and validated theory and the practical challenges that face any individual acting in the face of a power imbalance. It underpins the practical advice with a detailed sociology of action of the phenomenon known as strategy. The only thing required to use this strategy is some capacity for abstract thought for planning a strategy and some self-awareness and discipline for implementing it. This book provides a comprehensive overview of the possibilities available to the strategist, and provides a simple method of developing a strategy.
Public Relations
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Author : Mark Sheehan
language : en
Publisher: Routledge
Release Date : 2020-07-16
Public Relations written by Mark Sheehan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-16 with Social Science categories.
'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.
Public Relations
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Author : Dennis L. Wilcox
language : en
Publisher:
Release Date : 2014-06-30
Public Relations written by Dennis L. Wilcox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Public relations categories.
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.