Publicidade Estatal
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Publicidade Estatal
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Author : Gustavo Henrique Rocha de Macedo
language : pt-BR
Publisher: Editora Dialética
Release Date : 2023-05-17
Publicidade Estatal written by Gustavo Henrique Rocha de Macedo and has been published by Editora Dialética this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-17 with Political Science categories.
O escopo do trabalho é pesquisar a publicidade governamental, iniciando pelo alcance dos termos indeterminados que compõem o art. 37, parágrafo 1o, da Constituição da República, para neles se identificarem normas que permitem e condicionam a atividade, ao mesmo tempo em que interditam a promoção pessoal de autoridade ou agente público. Nesse contexto, a pesquisa se dirige para a apresentação de noções essenciais do regime jurídico de contratação de agências de publicidade, abordando tanto as normas oficiais quanto as advindas da autorregulação do mercado publicitário, que constituem exemplo de pluralismo normativo. O texto analisa o problema da distribuição dos anúncios publicitários, enfatizando que a publicidade estatal não pode ser vista como mecanismo de fomento à mídia e que a escolha dos veículos que divulgarão as peças das campanhas publicitárias estatais reclama observância a critérios objetivos. O trabalho é finalizado com sumário das espécies de controle da publicidade estatal e os fundamentos para responsabilização por desvios.
Case Studies On Social Marketing
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Author : M. Mercedes Galan-Ladero
language : en
Publisher: Springer
Release Date : 2019-02-20
Case Studies On Social Marketing written by M. Mercedes Galan-Ladero and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-20 with Business & Economics categories.
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Marketing And Smart Technologies
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Author : José Luís Reis
language : en
Publisher: Springer Nature
Release Date :
Marketing And Smart Technologies written by José Luís Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing And Smart Technologies
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Author : Álvaro Rocha
language : en
Publisher: Springer Nature
Release Date : 2021-03-09
Marketing And Smart Technologies written by Álvaro Rocha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with Technology & Engineering categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Handbook Of Research On Entrepreneurship And Marketing For Global Reach In The Digital Economy
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Author : Carvalho, Luísa Cagica
language : en
Publisher: IGI Global
Release Date : 2018-10-26
Handbook Of Research On Entrepreneurship And Marketing For Global Reach In The Digital Economy written by Carvalho, Luísa Cagica and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Business & Economics categories.
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Peru S Fertilizer Distribution And Marketing System
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Author :
language : en
Publisher:
Release Date : 1968
Peru S Fertilizer Distribution And Marketing System written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Fertilizer industry categories.
Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Proposal For An Operational Review Of The Central Marketing Agency
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Author :
language : en
Publisher: Bib. Orton IICA / CATIE
Release Date :
Proposal For An Operational Review Of The Central Marketing Agency written by and has been published by Bib. Orton IICA / CATIE this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Rela Es De Consumo No Brasil
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Author : Amanda Celli Cascaes
language : en
Publisher: Editora Singular
Release Date : 2021-12-07
Rela Es De Consumo No Brasil written by Amanda Celli Cascaes and has been published by Editora Singular this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-07 with Law categories.
Trata-se de edição bilíngue que reúne 15 artigos de renomados advogados da área de defesa do consumidor que tratam de temas sensíveis como o regime de responsabilidades das plataformas de marketplace, a lei do Superendividamento e as relações de consumo no mercado digital. O trabalho foi elaborado pelo Comitê de Consumo do IBRAC que identificou a necessidade de tratar de decisões e temas contemporâneos de relações de consumo. Possivelmente agravada pela pandemia, identificou-se a situação em que operadores do Direito, por meio da iniciativa privada, órgãos de defesa do consumidor ou mesmo Poder Judiciário, precisaram se reinventar para trazer à sociedade respostas disruptivas, não mais encontradas exclusivamente em nosso Código de Defesa do Consumidor. Novas tecnologias trouxeram inovação às relações de consumo. Modelos disruptivos de negócios consumeristas foram surgindo e se tornaram realidade entre nós. Plataformas de intermediação, economia de compartilhamento, proteção de dados, aprimoramento do e-commerce, foram alguns dos temas que precisaram ser aprofundados e enfrentados pelos operadores do Direito, de modo a apresentar à sociedade de consumo diretrizes para o seu efetivo funcionamento. Do ponto de vista processual, novos temas também começaram a ocupar espaço no dia a dia. A sobrecarga do Poder Judiciário justificou o estudo aprofundado de on line dispute resolutions, como forma alternativa de soluções de conflitos. Os danos coletivos, em casos de violação a direitos individuais homogêneos, também passaram por reflexões perante o Superior Tribunal de Justiça. Assim, com o objetivo principal de agregar tecnicamente aos principais e atuais temas que circundam as relações de consumo em nosso país, nosso grupo entrega mais esse trabalho coletivo que, acima de qualquer coisa, é motivo de orgulho e satisfação.
Marketing Financiero
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Author : Jaime Rivera Camino & Carlos Mas Hernández
language : en
Publisher: ESIC
Release Date :
Marketing Financiero written by Jaime Rivera Camino & Carlos Mas Hernández and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.