Putting Consumers It Adoption In Context
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Putting Consumers It Adoption In Context
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Author : Miira Juntumaa
language : en
Publisher:
Release Date : 2011
Putting Consumers It Adoption In Context written by Miira Juntumaa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.
E Systems For The 21st Century
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Author : Seifedine Kadry
language : en
Publisher: CRC Press
Release Date : 2019-07-10
E Systems For The 21st Century written by Seifedine Kadry and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-10 with Computers categories.
E-based systems and computer networks are becoming standard practice across all sectors, including health, engineering, business, education, security, and citizen interaction with local and national government. They facilitate rapid and easy dissemination of information and data to assist service providers and end-users, offering existing and newly engineered services, products, and communication channels. Recent years have witnessed rising interest in these computerized systems and procedures, which exploit different forms of electronic media to offer effective and sophisticated solutions to a wide range of real-world applications. With contributions from researchers and practitioners from around the world, this two-volume book discusses and reports on new and important developments in the field of e-systems, covering a wide range of current issues in the design, engineering, and adoption of e-systems. E-Systems for the 21st Century: Concept, Developments and Applications focuses on the use of e-systems in many areas of sectors of contemporary life, including commerce and business, learning and education, health care, government and law, voting, and service businesses. The two-volume book offers comprehensive research and case studies addressing e-system use in health, business, education, security, and citizen interaction with local and national government. Several studies address the use of social networks in providing services as well as issues in maintenance and security of e-systems as well. This collection will be valuable to researchers at universities and other institutions working in these fields, practitioners in the research and development departments in industry, and students conducting research in the areas of e-systems. The book can be used as an advanced reference for a course taught at the undergraduate and graduate-level in business and engineering schools as well.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Journal Of Public Policy And Marketing
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Author : Thomas C. Kinnear
language : en
Publisher: American Marketing Association
Release Date : 1984-05
Journal Of Public Policy And Marketing written by Thomas C. Kinnear and has been published by American Marketing Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-05 with Business & Economics categories.
Food Health And Safety In Cross Cultural Consumer Contexts
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Author : Derek V. Byrne
language : en
Publisher: MDPI
Release Date : 2021-08-17
Food Health And Safety In Cross Cultural Consumer Contexts written by Derek V. Byrne and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-17 with Science categories.
The concept of cross-cultural perspectives in research in food is important in general and particularly so in relation to human perception in food and health. Food concepts are very different across different jurisdictions. Different markets and cultures have varying perspectives on what is considered a palatable, acceptable, or useful food or food product; in simple terms, one size does not at all in the majority of cases. Specific markets thus need targeted food design, to be successful from a myriad of perspectives. In this Special Issue anthology "Food, Health and Safety in Cross-Cultural Consumer Contexts", we bring together articles that show the wide range of studies from fundamental to market applicability currently in focus in sensory and consumer science in food, health, and safety cross-cultural contexts. From the included perspectives, it is abundantly clear that there is a need for much knowledge related to future food design linked to cross-cultural contexts and that this will continue to be critical to the success of food transfer in global food markets.
The Chocolate Model Of Change
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Author : Diane Dormant
language : en
Publisher: Lulu.com
Release Date : 2011-07-03
The Chocolate Model Of Change written by Diane Dormant and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-03 with Business & Economics categories.
A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.
Insurance Law
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Author : Ray Hodgin
language : en
Publisher: Routledge
Release Date : 2016-07-26
Insurance Law written by Ray Hodgin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-26 with Law categories.
Insurance law is a complex and fast-moving area of law, making it difficult for the law student to grasp. This is the first book to bring together a wide range of insurance materials with an introductory text to each chapter. This second edition has been completely updated and includes recent House of Lords and other significant judgments, as well as supervisory changes by means of legislation and codes of conduct. Each chapter starts with a stand-alone text, which provides the student with a clear explanation of the topic under consideration and is then followed by illustrative materials. Whilst the book concentrates on the general principles of insurance law, it inevitably draws on examples (cases and legislation) taken from the main branches of motor, property, marine and liability insurance. Throughout the book there is an emphasis on law reform by means of comparison with other jurisdictions. The book is designed for students studying insurance law at undergraduate level. It would also be suitable for students studying for the Chartered Insurance Institute examinations.
Consumer Adoption And Usage Of Broadband
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Author : Dwivedi, Yogesh K.
language : en
Publisher: IGI Global
Release Date : 2007-08-31
Consumer Adoption And Usage Of Broadband written by Dwivedi, Yogesh K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-31 with Medical categories.
Develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers.
Measuring The Impact Of Online Media On Consumers Businesses And Society
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Author : Kejo Starosta
language : en
Publisher: Springer Nature
Release Date : 2022-03-02
Measuring The Impact Of Online Media On Consumers Businesses And Society written by Kejo Starosta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-02 with Business & Economics categories.
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future.
Interdisciplinary Research In Technology And Management
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Author : Satyajit Chakrabarti
language : en
Publisher: CRC Press
Release Date : 2021-09-14
Interdisciplinary Research In Technology And Management written by Satyajit Chakrabarti and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-14 with Technology & Engineering categories.
The conference on ‘Interdisciplinary Research in Technology and Management” was a bold experiment in deviating from the traditional approach of conferences which focus on a specific topic or theme. By attempting to bring diverse inter-related topics on a common platform, the conference has sought to answer a long felt need and give a fillip to interdisciplinary research not only within the technology domain but across domains in the management field as well. The spectrum of topics covered in the research papers is too wide to be singled out for specific mention but it is noteworthy that these papers addressed many important and relevant concerns of the day.