Quantitative Research Methods For Communication
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Quantitative Research Methods For Communication
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Author : Jason S. Wrench
language : en
Publisher: Oxford University Press, USA
Release Date : 2018-11
Quantitative Research Methods For Communication written by Jason S. Wrench and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11 with Communication categories.
Quantitative Research Methods for Communication: A Hands-On Approach is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, andpresent their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.
Quantitative Research Methods In Communication
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Author : Erica Scharrer
language : en
Publisher: Routledge
Release Date : 2021-05-13
Quantitative Research Methods In Communication written by Erica Scharrer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-13 with Language Arts & Disciplines categories.
This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today’s researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to engage in dialogue with members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by illustrating each step in the research design process with research addressing questions of social justice. It provides practical guidance for researchers who wish to engage in the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods—from conceptualization through all the stages of execution of a study, including providing a detailed guide for statistical analysis—and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research.
Quantitative Research In Communication
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Author : Mike Allen
language : en
Publisher: SAGE Publications
Release Date : 2008-09-12
Quantitative Research In Communication written by Mike Allen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-12 with Language Arts & Disciplines categories.
Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter′s procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to "read" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.
Quantitative Research Methods In Communication
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Author : Monique Mitchell Turner
language : en
Publisher:
Release Date : 2005
Quantitative Research Methods In Communication written by Monique Mitchell Turner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Communication categories.
Quantitative Research Methods For Communication
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Author : Jason S. Wrench
language : en
Publisher: Oxford University Press, USA
Release Date : 2008
Quantitative Research Methods For Communication written by Jason S. Wrench and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
Conducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios. Beginning with a brief history of social science research, the text incorporates the following resources: * An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts * An examination of the three most common techniques used in communication research: survey, content analysis, and experiment * A sophisticated analysis of sampling and hypothesis testing * A step-by-step introduction to statistical tools * Guided research assignments based on actual data-driven research questions * In-depth analyses of articles that feature statistical tests * A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publication The text integrates rich pedagogical features throughout, including chapter objectives, case studies, data sheets, and lists of key terms. The accompanying CD-ROM offers many helpful tools, including ten articles originally published by the Eastern Communication Association and a Student Workbook. An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills--and confidence--to produce their own cutting-edge research.
Media And Communication Research Methods
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Author : Arthur Asa Berger
language : en
Publisher: SAGE
Release Date : 2014
Media And Communication Research Methods written by Arthur Asa Berger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Language Arts & Disciplines categories.
Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.
Mass Communications Research Methods
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Author : H.J. Hsia
language : en
Publisher: Routledge
Release Date : 2015-10-23
Mass Communications Research Methods written by H.J. Hsia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Social Science categories.
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Media And Communication Research Methods
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Author : Arthur Asa Berger
language : en
Publisher: SAGE
Release Date : 2011
Media And Communication Research Methods written by Arthur Asa Berger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Education categories.
In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
Quantitative Research Methods In Communication
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Author : Monique Turner
language : en
Publisher:
Release Date : 2010-08-25
Quantitative Research Methods In Communication written by Monique Turner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-25 with Language Arts & Disciplines categories.
Research Methodology
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Author : Ranjit Kumar
language : en
Publisher: SAGE
Release Date : 2018-12-10
Research Methodology written by Ranjit Kumar and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-10 with Reference categories.
The Fifth Edition of the bestseller Research Methodology has reimagined, redesigned (now in landscape format), and fully renovated how a textbook can help students achieve success in their methods course or research project.