Mass Communications Research Methods
DOWNLOAD
Download Mass Communications Research Methods PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Mass Communications Research Methods book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Mass Communication Research Methods
DOWNLOAD
Author : Anders Hansen
language : en
Publisher: SAGE Publications Limited
Release Date : 2009-02-03
Mass Communication Research Methods written by Anders Hansen and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Reference categories.
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
Media Research Methods
DOWNLOAD
Author : Barrie Gunter
language : en
Publisher: SAGE
Release Date : 2000-02-11
Media Research Methods written by Barrie Gunter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-11 with Language Arts & Disciplines categories.
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
The Sage Encyclopedia Of Communication Research Methods
DOWNLOAD
Author : Mike Allen
language : en
Publisher: SAGE Publications
Release Date : 2017-04-11
The Sage Encyclopedia Of Communication Research Methods written by Mike Allen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Social Science categories.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
A Handbook Of Media And Communication Research
DOWNLOAD
Author : Klaus Bruhn Jensen
language : en
Publisher: Routledge
Release Date : 2013-04-15
A Handbook Of Media And Communication Research written by Klaus Bruhn Jensen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Business & Economics categories.
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Ux Research Methods For Media And Communication Studies
DOWNLOAD
Author : Angela M. Cirucci
language : en
Publisher: Routledge
Release Date : 2022-02-14
Ux Research Methods For Media And Communication Studies written by Angela M. Cirucci and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-14 with Social Science categories.
A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.
Qualitative Research Methods For Media Studies
DOWNLOAD
Author : Bonnie Brennen
language : en
Publisher: Routledge
Release Date : 2012
Qualitative Research Methods For Media Studies written by Bonnie Brennen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Language Arts & Disciplines categories.
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Research Methods And The New Media
DOWNLOAD
Author : Frederick Williams
language : en
Publisher: Simon and Schuster
Release Date : 1988-09-26
Research Methods And The New Media written by Frederick Williams and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-09-26 with Business & Economics categories.
The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.
The Palgrave Handbook Of Methods For Media Policy Research
DOWNLOAD
Author : Hilde Van den Bulck
language : en
Publisher: Springer
Release Date : 2019-08-13
The Palgrave Handbook Of Methods For Media Policy Research written by Hilde Van den Bulck and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with Social Science categories.
The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic, to writing a report and everything in between and, furthermore, deals with a wide variety of qualitative and quantitative methods of data collection and analysis. The handbook invites researchers to rediscover trusted methods such as document analysis, elite interviews and comparisons, as well as to familiarize themselves with newer methods like experiments, big data and network analysis. For each method, the handbook provides a practical step-by-step guide and case studies that help readers in using that method in their own research. The methods discussed are useful for all areas of media and communication policy research, for research concerning the governance of both mass media and online platforms, and for policy issues around the globe. As such, the handbook is an invaluable guide to every researcher in this field.
Mass Communications Research Methods
DOWNLOAD
Author : H.J. Hsia
language : en
Publisher: Routledge
Release Date : 2015-10-23
Mass Communications Research Methods written by H.J. Hsia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Social Science categories.
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Mass Communication Research Methods
DOWNLOAD
Author : Anders Hansen
language : en
Publisher: NYU Press
Release Date : 1998-06-01
Mass Communication Research Methods written by Anders Hansen and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-01 with Business & Economics categories.
Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.