Radio And Television Publicity
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Media Promotion Marketing For Broadcasting Cable The Internet
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Author : Susan Tyler Eastman
language : en
Publisher: CRC Press
Release Date : 2012-11-12
Media Promotion Marketing For Broadcasting Cable The Internet written by Susan Tyler Eastman and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
Capture and Retain Your Media Audience!
Promotion And Marketing For Broadcasting And Cable
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Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1999
Promotion And Marketing For Broadcasting And Cable written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Radio And Television Publicity With An Introd
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Author : Erberto Carboni
language : en
Publisher:
Release Date : 1959
Radio And Television Publicity With An Introd written by Erberto Carboni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Commercial art categories.
Advertising
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Author : Edmond A. Bruneau
language : en
Publisher:
Release Date : 1988
Advertising written by Edmond A. Bruneau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Radio advertising categories.
Successful Television And Radio Advertising
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Author : Eugene Fred Seehafer
language : en
Publisher:
Release Date : 1959
Successful Television And Radio Advertising written by Eugene Fred Seehafer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Radio advertising categories.
Broadcast Advertising
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Author : Nadine Josine Julia Curias
language : en
Publisher:
Release Date : 1985
Broadcast Advertising written by Nadine Josine Julia Curias and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with categories.
Advertising In Radio And Television Broadcasts
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Author : H. G. Knitel
language : en
Publisher:
Release Date : 1982
Advertising In Radio And Television Broadcasts written by H. G. Knitel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Radio advertising categories.
Promotion And Marketing For Broadcasting Cable And The Web
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Author : Robert A. Klein
language : en
Publisher:
Release Date : 2002
Promotion And Marketing For Broadcasting Cable And The Web written by Robert A. Klein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Performing Arts categories.
Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.
The Development Of Singapore S Modern Media Industry
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Author : Yew Soon Tan
language : en
Publisher:
Release Date : 1994
The Development Of Singapore S Modern Media Industry written by Yew Soon Tan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
The Development of Singapore's Modern Media Industry provides a comprehensive account of the major media industries and related institutions in Singapore. The five major component of Singapore's mass media are analysed: the Press, television and radio broadcasting, film and cinema, advertising and public relations. A chronological perspective of each media is given and future directions are considered. The impact of policies and regulations governing Singapore's media and the socio-economic factors which have moulded them into what they are today are also discussed. Written primarily for media students, this book will help readers to understand the complex world of modern media. This book aims to meet the increasing demands for information on the mass media scene as Singapore strives to build up a pool of communication experts for its growing mass media industry. Presented in a straightforward manner, this textbook will serve as a vital reference for both media practitioners and mass communication students.
Research In Media Promotion
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Author : Susan Tyler Eastman
language : en
Publisher: Routledge
Release Date : 2000-08-01
Research In Media Promotion written by Susan Tyler Eastman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08-01 with Language Arts & Disciplines categories.
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.