Reaching Audiences
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Reaching Audiences
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Author : Jan Johnson Yopp
language : en
Publisher: Allyn & Bacon
Release Date : 2007
Reaching Audiences written by Jan Johnson Yopp and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
Reaching Audiences: A Guide to Media Writingprovides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout, while illustrative and specific real life examples provide guidance for writing improvement. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. Recognizing the changing media environment, this book covers a wide range of careers in print, electronic media, public relations, and advertising, illuminating the differences and similarities in writing styles among them.
Reaching Audiences
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Author : Jan Johnson Yopp
language : en
Publisher: Allyn & Bacon
Release Date : 2010
Reaching Audiences written by Jan Johnson Yopp and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Mass media categories.
This text stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. It sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages.
Reaching Audiences
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Author : McAdams
language : en
Publisher: Macmillan Reference USA
Release Date : 1996-01-01
Reaching Audiences written by McAdams and has been published by Macmillan Reference USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with categories.
Reaching Audiences
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Author : Jan Johnson Yopp
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-03-08
Reaching Audiences written by Jan Johnson Yopp and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Language Arts & Disciplines categories.
A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945
U S International Broadcasting New Strategic Approach Focuses On Reaching Large Audiences But Lacks Measurable Program Objectives
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Author :
language : en
Publisher: DIANE Publishing
Release Date :
U S International Broadcasting New Strategic Approach Focuses On Reaching Large Audiences But Lacks Measurable Program Objectives written by and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Student Workbook For Reaching Audiences
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Author : Jan Johnson Yopp
language : en
Publisher: Pearson
Release Date : 2009-03-19
Student Workbook For Reaching Audiences written by Jan Johnson Yopp and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-19 with Mass media categories.
Developing Arguments
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Author : Kathleen Bell
language : en
Publisher:
Release Date : 1990
Developing Arguments written by Kathleen Bell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Language Arts & Disciplines categories.
Explains critical thinking in argumentative persuasive speech and prose. Sample essays regarding: AIDS (disease), civil rights, illiteracy, Vietnam, discrimination, and others.
Social Tv
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Author : Mike Proulx
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-26
Social Tv written by Mike Proulx and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Reaching Audiences
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Author : Julia Knight
language : en
Publisher: Intellect Books
Release Date : 2011
Reaching Audiences written by Julia Knight and has been published by Intellect Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.
From Hollywood blockbusters to art films, distributors play an important role in getting films in front of audiences and thus in shaping the nature of film culture. Of central concern to "Reaching Audiences" are the distribution practices developed to counter Hollywood s dominance of the marketplace, designed to ensure audiences have access to a more diverse moving image culture. Through a series of case studies, the book tracks the inventive distribution and exhibition initiatives developed over the last forty years by small companies on the periphery of the United Kingdom s film industry practices now being replicated by a new generation of digital distributors. Although largely invisible to outsiders, the importance of distribution networks is widely recognized in the industry, and this book is a key contribution to our understanding of the role they play."
Reach
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Author : Becky Robinson
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2022-04-19
Reach written by Becky Robinson and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-19 with Political Science categories.
Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact. Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you'll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others. Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas. This is a long-term process-one that doesn't normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.