Reading Mcluhan Reading
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Reading Mcluhan Reading
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Author : Paula McDowell
language : en
Publisher: Taylor & Francis
Release Date : 2023-02-21
Reading Mcluhan Reading written by Paula McDowell and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-21 with Language Arts & Disciplines categories.
Sixty years after Understanding Media, Marshall McLuhan remains one of the best known and most influential intellectuals of the twentieth century. Far beyond academia, readers (and non-readers) recognize his coinages, such as ‘the Gutenberg era’, the ‘global village’ and ‘the medium is the message'. A literary scholar by profession, McLuhan was one of the first academics to recognize the new opportunities offered by radio and television to reach audiences beyond the readerships of scholarly journals. His talks and appearances ushered in public intellectual debate concerning the ‘electronic age’. Although his reputation waned in the 1970s, the recent making-available to the public of his extraordinary personal library of some six thousand books enables new kinds of analyses of McLuhan as a reader, thinker, and cultural force. The essays here focus not so much on his media theory per se as on the habits and practices that animated his reading, and on the larger questions of what reading and not reading mean. We don’t need to agree with everything McLuhan says to make valuable use of his work. New resources offer us an unprecedented opportunity to revisit one fallible human reader whose texts and ideas are good to think with (and against). This book was originally published as a special issue of the journal, Textual Practice.
Understanding Media
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Author : Marshall McLuhan
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-04
Understanding Media written by Marshall McLuhan and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-04 with categories.
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Mcluhan A Guide For The Perplexed
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Author : W. Terrence Gordon
language : en
Publisher: A&C Black
Release Date : 2010-02-25
Mcluhan A Guide For The Perplexed written by W. Terrence Gordon and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-25 with Social Science categories.
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
The Gutenberg Galaxy
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Author : Marshall McLuhan
language : en
Publisher: University of Toronto Press
Release Date : 1962-01-01
The Gutenberg Galaxy written by Marshall McLuhan and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962-01-01 with Social Science categories.
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.
The Gutenberg Galaxy
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Author : Marshall McLuhan
language : en
Publisher: University of Toronto Press
Release Date : 2017-06-22
The Gutenberg Galaxy written by Marshall McLuhan and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-22 with Social Science categories.
The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.
Marshall Mcluhan
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Author : Douglas Coupland
language : en
Publisher: Atlas and Company
Release Date : 2010-11-30
Marshall Mcluhan written by Douglas Coupland and has been published by Atlas and Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-30 with Biography & Autobiography categories.
Surveys the life and career of the social theorist best known for the quotation, "The medium is the message, " who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet.
Understanding New Media
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Author : Robert K. Logan
language : en
Publisher: Peter Lang
Release Date : 2010
Understanding New Media written by Robert K. Logan and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Mass media categories.
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
The Medium And The Light
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Author : Michael McLuhan
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2010-03-01
The Medium And The Light written by Michael McLuhan and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-01 with Social Science categories.
Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.
Marshall Mcluhan Theoretical Elaborations
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Author : Gary Genosko
language : en
Publisher: Taylor & Francis
Release Date : 2005
Marshall Mcluhan Theoretical Elaborations written by Gary Genosko and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Cybernetics categories.
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
The Book Of Probes
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Author : Marshall McLuhan
language : en
Publisher:
Release Date : 2003
The Book Of Probes written by Marshall McLuhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Mass media categories.
"'The Book of Probes' is a collection of Marshall McLuhan's finest words culled from his books, his more than 200 speeches, his classes at the University of Toronto ... and from nearly 700 shorter writings he published between 1945 and 1980"--Jacket.