Readings In Marketing Today
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Readings In Marketing Today
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Author :
language : en
Publisher: Houghton Mifflin Harcourt P
Release Date : 1985
Readings In Marketing Today written by and has been published by Houghton Mifflin Harcourt P this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Readings In Marketing Strategy
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Author : Victor J. Cook
language : en
Publisher: Course Technology
Release Date : 1989
Readings In Marketing Strategy written by Victor J. Cook and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Readings In Marketing Management
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1971
Readings In Marketing Management written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.
Readings In Marketing
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Author :
language : en
Publisher:
Release Date : 1968
Readings In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with categories.
The Best Readings From Business Marketing Magazine
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Author : Valerie Kijewski
language : en
Publisher: Thomson South-Western
Release Date : 1993
The Best Readings From Business Marketing Magazine written by Valerie Kijewski and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Marketing professionals and students now have one complete source available for all the most pertinent and interesting business-to-business marketing articles.
Readings In Practical Marketing Management
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Author : Jerry L. Thomas, Ph.d.
language : en
Publisher: CreateSpace
Release Date : 2010-10-23
Readings In Practical Marketing Management written by Jerry L. Thomas, Ph.d. and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-23 with Business & Economics categories.
This collection of writings is not intended to be eclectic, but, rather, introductory, intellectual, and practical "bait" to students, practitioners, and observers of today's corporate market milieu. This book should stimulate the novice's understanding of terms through relevance and applied acumen to the more advanced observer/practitioner, through analytical involvement and value-added applications.
Readings In Modern Marketing
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Author : John A. Quelch
language : en
Publisher: Chinese University Press
Release Date : 2006
Readings In Modern Marketing written by John A. Quelch and has been published by Chinese University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Essential Readings In Marketing
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Author : Leigh McAlister
language : en
Publisher:
Release Date : 2006-01-01
Essential Readings In Marketing written by Leigh McAlister and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Marketing categories.
A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.
Readings In Basic Marketing
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Author : Edmund Jerome McCarthy
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1981-01-01
Readings In Basic Marketing written by Edmund Jerome McCarthy and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-01-01 with Marketing categories.
Readings In Basic Marketing
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Author : Edmund Jerome MacCarthy
language : en
Publisher:
Release Date : 1975
Readings In Basic Marketing written by Edmund Jerome MacCarthy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.