Ready For Innovation Ist Die Nutzung Von Social Media Eine Chance Oder Nur Hype
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Ready For Innovation Ist Die Nutzung Von Social Media Eine Chance Oder Nur Hype
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Author : Joshua-Leroy Hörstermann
language : de
Publisher:
Release Date : 2015-08-18
Ready For Innovation Ist Die Nutzung Von Social Media Eine Chance Oder Nur Hype written by Joshua-Leroy Hörstermann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-18 with categories.
Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.7, Ruhr-Universitat Bochum (Sales & Marketing Department), Veranstaltung: Hausarbeitenseminar - Wissenschaftliches Arbeiten, Sprache: Deutsch, Abstract: Milliarden Menschen surfen taglich im Internet und in Social Media. Im ersten Quartal 2015 nutzten beispielsweise 936 Millionen Nutzer innerhalb von 24 Stunden die Social-Media-Plattform Facebook, etwa 40% mehr als im Jahr 2013. Dementsprechend ist es angemessen zu sagen, dass Social Media einen neuen Trend reprasentieren, der nicht nur fur die Unternehmen, die bereits im Internet mitwirken, nutzbringend sein kann. In einer reprasentativen Studie des Bundesverbandes Digitale Wirtschaft (BVDW) e.V. gaben jedoch nur 38% der befragten deutschen Unternehmen im Jahr 2014 an, dass sie aktiv Social Media nutzen. Daraus ergibt sich die Frage, ob die restlichen Unternehmen Social Media nicht verwenden, da Social Media fur sie nicht nutzbringend ist und gegebenenfalls als Hype erachtet wird, oder ob diese Unternehmen Chancen nicht nutzen. Die vorliegende Arbeit erortert die Forschungsfrage, ob durch die Nutzung von Social Media fur Unternehmen Chancen entstehen oder ob es sich nur um einen Hype handelt. Die ermittelten Chancen werden durch Beispiele veranschaulicht und mit korrespondierenden Risiken verglichen. Des Weiteren wird darauf eingegangen, fur welche Unternehmen sich Social Media eignen und der Nutzen kritisch hinterfragt. In einem abschliessenden Fazit werden nicht nur die wichtigsten Ergebnisse zusammengefasst, sondern weiterhin Implikationen fur Forschung und Praxis dargelegt sowie die Relevanz fur das Marketing erlautert."
Ready For Innovation Ist Die Nutzung Von Social Media Eine Chance Oder Nur Hype
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Author : Justus Stegmüller
language : de
Publisher: GRIN Verlag
Release Date : 2015-08-17
Ready For Innovation Ist Die Nutzung Von Social Media Eine Chance Oder Nur Hype written by Justus Stegmüller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-17 with Business & Economics categories.
Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.7, Ruhr-Universität Bochum (Sales & Marketing Department), Veranstaltung: Hausarbeitenseminar - Wissenschaftliches Arbeiten, Sprache: Deutsch, Abstract: Milliarden Menschen surfen täglich im Internet und in Social Media. Im ersten Quartal 2015 nutzten beispielsweise 936 Millionen Nutzer innerhalb von 24 Stunden die Social-Media-Plattform Facebook, etwa 40% mehr als im Jahr 2013. Dementsprechend ist es angemessen zu sagen, dass Social Media einen neuen Trend repräsentieren, der nicht nur für die Unternehmen, die bereits im Internet mitwirken, nutzbringend sein kann. In einer repräsentativen Studie des Bundesverbandes Digitale Wirtschaft (BVDW) e.V. gaben jedoch nur 38% der befragten deutschen Unternehmen im Jahr 2014 an, dass sie aktiv Social Media nutzen. Daraus ergibt sich die Frage, ob die restlichen Unternehmen Social Media nicht verwenden, da Social Media für sie nicht nutzbringend ist und gegebenenfalls als Hype erachtet wird, oder ob diese Unternehmen Chancen nicht nutzen. Die vorliegende Arbeit erörtert die Forschungsfrage, ob durch die Nutzung von Social Media für Unternehmen Chancen entstehen oder ob es sich nur um einen Hype handelt. Die ermittelten Chancen werden durch Beispiele veranschaulicht und mit korrespondierenden Risiken verglichen. Des Weiteren wird darauf eingegangen, für welche Unternehmen sich Social Media eignen und der Nutzen kritisch hinterfragt. In einem abschließenden Fazit werden nicht nur die wichtigsten Ergebnisse zusammengefasst, sondern weiterhin Implikationen für Forschung und Praxis dargelegt sowie die Relevanz für das Marketing erläutert.
Ethical It Innovation
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Author : Sarah Spiekermann
language : en
Publisher: CRC Press
Release Date : 2015-11-18
Ethical It Innovation written by Sarah Spiekermann and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-18 with Computers categories.
Explaining how ubiquitous computing is rapidly changing our private and professional lives, Ethical IT Innovation: A Value-Based System Design Approach stands at the intersection of computer science, philosophy, and management and integrates theories and frameworks from all three domains.The book explores the latest thinking on computer ethics, inc
Decisively Digital
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Author : Alexander Loth
language : en
Publisher: John Wiley & Sons
Release Date : 2021-05-28
Decisively Digital written by Alexander Loth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Business & Economics categories.
Discover how to survive and thrive in an increasingly digital world Digital strategy should consist of more than just updating your business’ desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm. In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You’ll discover how to: Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.
Digital Education At School In Europe
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Author :
language : en
Publisher:
Release Date : 2019
Digital Education At School In Europe written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
This Eurydice report sheds light on two different but complementary perspectives of digital education: the development of digital competences relevant to learners and teachers on the one hand, and the pedagogical use of technologies to support, improve and transform learning and teaching on the other. The report covers different areas of digital education starting by an overview of school curricula and learning outcomes related to digital competence. The development of teacher-specific competences during initial teacher education and throughout their career is addressed as well as the assessment of students' digital competences and the use of digital technologies for assessment. Finally, the report gives some insight into current national strategies and policies on digital education at school. The annexes add specific information by country, on school curricula, teacher competence frameworks, top-level strategies and agencies supporting digital education at school. The report covers digital education at primary and general secondary levels for the school year 2018/19 in all 28 EU Member States, as well as Albania, Bosnia and Herzegovina, Switzerland, Iceland, Liechtenstein, Montenegro, North Macedonia, Norway, Serbia and Turkey, 43 education systems in total.
Sustainable Development Insights From India
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Author : Purnamita Dasgupta
language : en
Publisher: Springer Nature
Release Date : 2021-03-19
Sustainable Development Insights From India written by Purnamita Dasgupta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-19 with Business & Economics categories.
This volume is a collection of essays that provide a comprehensive coverage of multiple aspects of the discourse on environment, development and sustainability. It is designed to bring in a host of perspectives highlighting the synergies and the trade-offs in this debate, showcasing research along with policy implications of putting research into use. The global discussion on sustainability paints the broad canvas for this book. This volume aims to probe some contemporary issues that will help in understanding the sustainability narrative in India. The topics span over a host of questions on energy, environment, natural resources and related constituents of development. The discourse further extends to the role of economic modelling, public policy debates, political intervention, stakeholders’ response, community participation and so on. The discussions are often based on empirical support, review of existing literature as well as policy analysis. With an ultimate aim to understand the overall development narrative of the people of India, the discourse takes in its ambit the nuances of resource utilisation, economic growth, COVID-19 impacts, competitiveness and market structures, urbanization, sectoral reforms, environmental hazards, climate change, pollution, natural resource accounting and management to name a few. The book is divided into four sections, namely, The Big Picture: Evolving Perspectives; The Energy Scenario: Dilemmas and Opportunities; Sustainability Cross-Cuts: Developmental Aspects and Externality Empirics: Knowledge and Practice. The first section contains commentaries on the overarching themes of economic growth, development and sustainability. It presents some emerging perspectives on the developmental crisis that has emerged through the environmental lens with additional focus on the need for inclusion of creativity, knowhow, technology and financial resources to achieve the ambitious SDG targets. The second section brings out the dilemmas and opportunities in the energy sector, that has been a key player in discussions of sustainability, especially for India where significant technological advances in conventional forms of energy supply coexists with fairly low levels of per capita energy consumption and energy security is a key challenge. The section on sustainability crosscuts attempts to highlight the problems and processes of mainstreaming the sustainability question into conventional thinking through the concepts of a circular economy, green accounting techniques, institutional and governance structures, public policy and inclusive growth, amongst others. The last section presents some empirical studies on environmental externalities, the unaccounted environmental effects of economic production and consumption and finally the behavioural aspects of the stakeholders that are crucial in the larger narrative of sustainable development. This edited volume contains contributions of reputed scholars from various Indian universities, research institutions and professionals from outside academia, who are proven experts in their fields. The link between policy, practice, and well-being of the large vulnerable population of India is the major focus of enquiry that will help researchers, practitioners and policy planners in conducting further research in energy, environment, resource and linked areas of development economics. General readers with an active interest in energy, environment, and economic development are also likely to find this book an interesting read, especially in the times of several environmental challenges facing humankind.
Increasing Student Engagement And Retention Using Mobile Applications
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Author : Laura A. Wankel
language : en
Publisher: Emerald Group Publishing
Release Date : 2013-01-30
Increasing Student Engagement And Retention Using Mobile Applications written by Laura A. Wankel and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Education categories.
Mobile technologies are reshaping and reframing the practice of teaching and learning in higher education. This volume critically examines new research on how mobile technologies and m-learning technologies like Skype are being used in higher education to increase learner engagement in an era of increasing globalization and mobility.
Risk Savvy
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Author : Gerd Gigerenzer
language : en
Publisher: Penguin UK
Release Date : 2014-04-17
Risk Savvy written by Gerd Gigerenzer and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-17 with Self-Help categories.
A fascinating, practical guide to making better decisions with our money, health and personal lives from Gerd Gigerenzer, the author of Reckoning with Risk. Risk-taking is essential for innovation, fun, and the courage to face the uncertainties in life. Yet for many important decisions, we're often presented with statistics and probabilities that we don't really understand and we inevitably rely on experts in the relevant fields - policy makers, financial advisors, doctors - to analyse and choose for us. But what if they don't quite understand the way the information is presented either? How do we make sure we're asking doctors the right questions about proposed treatment? Is there a rule of thumb that could help choose the right partner? This entertaining book shows us how to recognize when we don't have all the information and know what to do about it. Gerd Gigerenzer looks at examples from every aspect of life to identify the reasons for our collective misunderstanding of the risks we face. He shows how we can all use simple rules to avoid being manipulated into unrealistic fears or hopes, to make better-informed decisions, and to learn to understand risk and uncertainty in our own lives. 'Gigerenzer is brilliant and his topic is fabulous' Steven Pinker 'Catchily optimistic and slyly funny' Guardian Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision making, including Reckoning with Risk.
Digital Transformation Of Learning Organizations
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Author : Christian Helbig
language : en
Publisher: Springer Nature
Release Date : 2021
Digital Transformation Of Learning Organizations written by Christian Helbig and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Education categories.
This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as organizational requirements for technology adoption. 3. Issues and challenges for designing and implementing digital transformation in learning organizations. 4. Case studies, empirical research findings, and examples from organizations which successfully adopted digital workplace learning.
Swarm Creativity
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Author : Peter A. Gloor
language : en
Publisher: Oxford University Press
Release Date : 2006-01-05
Swarm Creativity written by Peter A. Gloor and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-05 with Business & Economics categories.
Swarm Creativity introduces a powerful new concept-Collaborative Innovation Networks, or COINs. Its aim is to make the concept of COINs as ubiquitous among business managers as any methodology to enhance quality and competitive advantage. The difference though is that COINs are nothing like other methodologies. A COIN is a cyberteam of self-motivated people with a collective vision, enabled by technology to collaborate in achieving a common goal--n innovation-by sharing ideas, information, and work. It is no exaggeration to state that COINs are the most productive engines of innovation ever. COINs have been around for hundreds of years. Many of us have already been a part of one without knowing it. What makes COINs so relevant today, though is that the concept has reached its tipping point-thanks to the Internet and the World Wide Web. This book explores why COINS are so important to business success in the new century. It explains the traits that characterize COIN members and COIN behavior. It makes the case for why businesses ought to be rushing to uncover their COINs and nurture them, and provides tools for building organizations that are more creative, productive and efficient by applying principles of creative collaboration, knowledge sharing and social networking. Through real-life examples in several business sectors, the book shows how to leverage COINs to develop successful products in R & D, grow better customer relationships, establish better project management, and build higher-performing teams. In short, this book answers four key questions: Why are COINs better at innovation? What are the key elements of COINs? Who are the people that participate in COINs and how do they become members? And how does an organization transform itself into a Collaborative Innovation Network?
