Real Impact Marketing 2e
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Real Impact Marketing 2e
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Author : Stefan Michel
language : en
Publisher:
Release Date : 2021-08-30
Real Impact Marketing 2e written by Stefan Michel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-30 with categories.
Improve your marketing function with Stefan Michel and Lisa Duke's business-focused and practical approach, value-based tools, and their unique one-page visual marketing plan that's proven to help leverage your strategies for success.
Real Impact Marketing
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Author : Stefan Michel
language : en
Publisher:
Release Date : 2022
Real Impact Marketing written by Stefan Michel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Real Impact Marketing Create A 1 Page Marketing Plan With Better Customer Insights 3rd Edition
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Author : Lisa S Duke
language : en
Publisher: Business School Press
Release Date : 2022-02-16
Real Impact Marketing Create A 1 Page Marketing Plan With Better Customer Insights 3rd Edition written by Lisa S Duke and has been published by Business School Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-16 with categories.
[Important note: the printed version of the book might be only available in your local Amazon store. For example, www.amazon.de instead of www.amazon.com]. Failing to understand your customers can waste marketing resources and create a useless strategy, leaving your company with lackluster results. And social media content and digital initiatives aren't enough to create influence or growth. When done right, marketing has the ability to make a real impact. But it needs the fuel from customer insights, value communication, and strategies powered by consumer behavior. Without them, you'll build your marketing efforts on shaky ground. Improve your marketing function with professors Stefan Michel and Lisa Duke's business-focused and practical approach, value-based tools, and their unique one-page visual marketing plan that's proven to help leverage your strategies for success. Written in a language you can understand, this is your ultimate guide to evidence-based decision-making in your marketing strategy to deliver better customer insights, solutions, and prices. You'll discover: - Customer-based measurements to help you optimize your marketing return-on-investment (ROI). - The power of value-based pricing to improve your profit and avoid margin erosion. - Key success factors in your defined market to close more sales and put your company ahead of the competition. - How to generate relevant customer insights by linking product attributes to benefits to values. - A simple-yet-comprehensive one-page marketing plan for your firm, your brand, and your product. Master every marketing and strategy challenge with a data-informed focus on impact throughout each process with this step-by-step learning journey for reflective executives and entrepreneurs. Get Real Impact Marketing now to align your customer insights with your marketing goals and drive measurable success for your company.
Fundamentals Of Marketing 2e
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Author : Paul Baines
language : en
Publisher: Oxford University Press, USA
Release Date : 2021-01-12
Fundamentals Of Marketing 2e written by Paul Baines and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with categories.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Fundamentals Of Digital Marketing 2e
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Author : Bhatia
language : en
Publisher: Pearson Education India
Release Date :
Fundamentals Of Digital Marketing 2e written by Bhatia and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing
Empirical Generalizations About Marketing Impact 2nd Edition
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Author : Dominique Hanssens
language : en
Publisher:
Release Date : 2015-09-01
Empirical Generalizations About Marketing Impact 2nd Edition written by Dominique Hanssens and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-01 with categories.
Services Marketing Text And Cases 2 E
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Author : Harsh V. Verma
language : en
Publisher: Pearson Education India
Release Date : 2011
Services Marketing Text And Cases 2 E written by Harsh V. Verma and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Services industries categories.
The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.
Rural Marketing Text And Cases 2 E
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Author : Krishnamacharyulu C. S. G.
language : en
Publisher: Pearson Education India
Release Date : 2011-09
Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Marketing categories.
Social Impact Marketing
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Author : Maddy Kulkarni
language : en
Publisher: Kendall/Hunt Publishing Company
Release Date : 2021-08-30
Social Impact Marketing written by Maddy Kulkarni and has been published by Kendall/Hunt Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-30 with categories.
Takes fundamental marketing concepts and teaches you how to apply them to social causes like access to food and education, climate change, and gender equality. The book includes learnings from beautiful, iconic social impact campaigns from some of the world's most beloved brands.
Ebook Operations Management 2 E
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Author : PATON
language : en
Publisher: McGraw Hill
Release Date : 2020-12-03
Ebook Operations Management 2 E written by PATON and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.
EBOOK: Operations Management 2/e